CareerBuilder Unveils Its New Big Game Commercial (With a Little Help from You)
Can’t wait until February 7th for an excuse to gorge on cheap beer and buffalo wings in the middle of the day to see the commercials that will air during the big game? Alrighty then…here’s one:
Or is it? The above clip is actually just one possibility for what CareerBuilder might air during the big game. This morning, CareerBuilder launched www.careerbuilder.com/tv, where you can not only see the three winners of its HireMyTVAd contest, but you can actually vote for which commercial you think should actually air on national TV during the 2010 big game.
In a departure from previous years’ commercials (perhaps you recall last year’s “It’s Time” commercial), CareerBuilder decided to go the user-generated route – sponsoring a contest that would allow the everyday consumer to submit an ad idea. According to the press release:
Close to 1,000 entries were submitted and while CareerBuilder originally set out to hire only one concept, in the end, three ideas were selected and each received a $100,000 prize.
All three winning concepts reinforce CareerBuilder’s tagline – START BUILDING. The entries also incorporate elements of CareerBuilder’s signature use of humor and focus on CareerBuilder as a powerful resource for job seekers.
If consumer response to this year’s commercial is anything like last year’s response, this means a huge surge in traffic to CareerBuilder and, therefore – more importantly – good news for employers who post jobs on the site, as they benefit from increased exposure to both their Job Postings and their organizations.
But I digress…Check out one of the finalists at www.careerbuilder.com/tv and vote for your favorite! Then watch the game on February 7th to see which one made the cut.
