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Hiring a Facebook/Paid Social Media Manager Spanish Required in Coconut Grove, Florida

February 15th, 2016

Our client is a leading Education Technology company focused on English language learning for the Latin American and U.S. Hispanic markets. The company was founded in 2007 to reinvent the way to teach English online, to meet the needs of busy working professionals. The platform offers on-demand content as well as personalized, live classes 24 hours a day, 7 days a week, with teachers who are all native English speakers. Students enjoy a unique, practical and fun learning experience that caters to their own schedule and pace.

Today, the company offers its online English classes to over 100,000 students all over Latin America – including Brazil – and to the Spanish-speaking community in the United States. Offices are located in Miami, Bogota, Sao Paulo, Caracas and Buenos Aires.


  • Paid Social Planning and Implementation
  • Mastery of all relevant social platform UIs and capabilities, relevant API management platforms and strong knowledge of Tier II vendors and capabilities
  • Be an “expert” on all Facebook and Twitter offerings and opportunities including: all ad units, targeting options/providers and inventory sources (FBX)
  • Maintain a deep understanding of business goals and marketing objectives, translating them into digital objectives/strategies
  • Prepare and present strategic media recommendations, including objectives, strategy, rationale, and all backup materials
  • Work with management to set and fulfil strategies by creating deliverables and specific recommendations – Including account structure and implementation, optimizations, conditional testing, tracking, and overall management
  • Ensure integration & coordination between social and planning teams
  • Design and implement or oversee implementation of single and multi-variant tests to increase campaign efficiency
  • Keep abreast of current events, social/digital media trends and any target market industry trends that impact business


  • Must be based in Coconut Grove, FL office and work authorization in the U.S. is required
  • Bachelor’s degree or equivalent experience required; concentration in advertising, marketing, business administration, and/or communications preferred
  • 3 to 5 years of related media planning experience
  • Extensive experience with Kenshoo or similar marketing management/automation platform
  • Strong quantitative skills, including analytical abilities and math proficiency
  • Ability to work within and effectively manage a team, prioritizing and organizing multiple assignments for both self and team direct reports
  • Adherence to tight deadlines while delivering flawless work
  • Extremely detail-oriented, with clear and proven organizational skills
  • Demonstrate genuine curiosity and interest in our clients & their business
  • Proficiency at MS Suite: Excel, Word, PowerPoint

Please send resume to vijay@parallelhr.com

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