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Hiring a SEM Analyst – Brazil Market – Portuguese Required in Coconut Grove, Florida

February 15th, 2016

Our client is a leading Education Technology company focused on English language learning for the Latin American and U.S. Hispanic markets. The company was founded in 2007 to reinvent the way to teach English online, to meet the needs of busy working professionals. The platform offers on-demand content as well as personalized, live classes 24 hours a day, 7 days a week, with teachers who are all native English speakers. Students enjoy a unique, practical and fun learning experience that caters to their own schedule and pace.

Today, the company offers its online English classes to over 100,000 students all over Latin America – including Brazil – and to the Spanish-speaking community in the United States. Offices are located in Miami, Bogota, Sao Paulo, Caracas and Buenos Aires.

  • Create, implement, track, analyze and optimize Paid Search campaigns in Google AdWords, Yahoo! Search Marketing, Bing, and other search engines
  • Utilize successful bidding strategies and effective keyword management on pay-per-click search engines to hit target acquisitions volume goals and efficiency metrics (CPA, CPL)
  • Actively test and analyze key words, copy and landing pages to increase ROI and drive incremental volume
  • Lead weekly reporting calls for clients, including communicating key metrics, goal attainment and optimization opportunities
  • Aggressively drive strategic direction on all aspects of managed accounts, including testing roadmaps quarterly, planning initiatives and business opportunity identification and implementation
  • Provide detailed analysis of key metrics and program tracking techniques in order to increase overall search performance efficiency
  • Set and manage expectation of client and internal teams
  • Provide consistent and effective support to Senior Managers on forecasting and new business opportunities

Minimum Requirements:

  • Must be based in Coconut Grove, FL office and work authorization in the U.S. is required
  • Bachelor’s degree required
  • Advanced Experience in working in and managing bid optimization platforms (Dart Search, Kenshoo, Marin, SearchForce)
  • Deep experience leveraging site analytics programs for SEM analysis / insights (Google Analytics, Omniture, CoreMetrics, Unica)
  • At least 4 years of online advertising experience in Brazil or for the Brazil market
  • At least 2-4 years of experience working with relevant search engine toolsets on pay-for-performance search products
  • Possess the proven ability to understand customer needs, generate creative solutions, and build on-going relationships
  • Detail-oriented with exceptional analytical skills to measure the success of the SEM programs and to expand upon that success
  • Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively over the phone, through email, and in writing.
  • Exceptional quantitative skills and aptitude including advanced Excel skills (pivot tables, charts, vlookup, sumif)
  • Excellent organizational skills and the ability to juggle multiple responsibilities

Please send resume to vijay@parallelhr.com

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