“I woke up one morning and just said, ‘I…hate…my…job,’” workplace engagement expert Peter Stark told the audience of HR executives during his presentation during SHRM 2010 in San Diego last month.  “The problem was, I owned the company.”

Laughter ensued, and I took the crowd’s immediate engagement with Stark as a good sign that I wouldn’t be wasting my time in a presentation titled “Engaged!” – about how top companies create a culture where employees love to come to work. 

Turns out, I was right. Not only is Stark a dynamic speaker, but dude knows his stuff: Stark had studied 250 companies employing 100,000 people.  And after narrowing them down to the top 25 percent in terms of employee engagement, he found 10 factors these top companies have in common, which I’ll share with you now…

Oh, but first, a quick side note: Before Stark shared his list, he did something interesting.  He challenged the audience to tell him the difference between a leader and a manager…which turned out to be a deceptively difficult task. After listening to a few good (but apparently wrong) guesses from the crowd, Stark revealed the answer: A manager is just a title; whereas a leader is someone whose qualities lead people to follow them. “Followership is a conscious decision, with or without a title,” Stark said. (The more you know…)  Anyway, without further ado…your recap of Stark’s list of…

10 Ways to Get Employees to Say, “I Love My Job”  

1. Create a compelling, positive vision with clear goals. The top leaders have a very clear vision of where they’re heading. According to Stark, a great vision is composed of three key qualities: it must come from the heart, be unique to the organization, and be radical and compelling. People have to care about it.
2. Communicate the right stuff at the right time. Yes, even the “hard stuff”…Stark found that the best of the best companies were better at communicating the hard stuff to their employees.
3. Select the right people for the right job. Seems like a given, yet some companies are much better at this than others. Why is that? Stark says that what the best companies do differently is have more people involved in the hiring decision than the typical organization, and they have a thorough understanding of the competencies they need individuals to have in order to be successful at their organization. (Side note: Nancy Newell also spoke to the importance of this understanding in her SHRM panel on interviewing. Consistency!)
4. Facilitate cross-departmental teamwork. It’s important to remember that you all work for the same company – with the same goal. The best companies are better at cross-departmental teamwork.
5. Do “cool stuff.” When you’re working on cool stuff, Stark says, the rest of the organization has to respond to you; therefore, you become a leader. So practice continuous improvement and innovation. (Warning: The best companies are able to do this because they already have their day-to-day ducks in a row, so you might want to consider that first.)
6. Recognize and reward excellent performance. While some people aren’t crazy about rewards systems, it makes others work for it. (And, oh yeah, it seems to be working pretty well for top companies.)
7. Make accountability and performance count. “If I came in and reviewed your performance reviews, could I truly see a difference between employees? And could I see that the manager truly cares about the employee?” Stark asked the audience. Performance reviews are a window into how you treat your employees – and how engaged your employees are likely to be as a result. After all, a manager who can’t take time to write a performance review is unlikely to take the time to communicate clearly with employees on a consistent basis (see #2).
8. Make sure every employee has the opportunity to learn and grow. Giving employees a growth and development plan is essential, as it tells them, “I care about your success. I believe in you.”
9. Don’t let problems be any problem at all.  The top companies foster a culture that allows for mistakes, because they know they can handle them.
10. Make it all about the customer.  When you’re able to focus on the business side and the customer side, Stark says, it increases your credibility and value in the organization.

Anything you’d add to this list? Chances are you’ve heard several – if not all – of these concepts before; still, it’s always good to have a refresher, as it is probably easy to forget the crucial importance of keeping the very people you rely on to run your business motivated, and at the very least, not….hating…their…jobs.

Look at any “best places to work” list, and you’ll notice that most of the companies listed tend to share the same four employee benefit offerings, SHRM’s Steven Williams pointed out during his presentation on employee benefit programs for the organization’s annual conference in San Diego last month: 1) Health care; 2) Work/life balance; 3) Unique or unusual benefits; and 4) Leave. 

It should come as no surprise that companies that offer these types of benefits would be considered great places to work.  Unfortunately, with the economy the way it is, and health care being the most expensive benefit to offer, it should also come as no surprise that not every company has the luxury to offer employees health care…

…And not for lack of trying, either: According to 2010 SHRM internal research, despite rising health care costs, employers say the are unlikely to drop health care coverage at their organizations, for fear that doing so will: lower employee morale and satisfaction; hinder their ability to recruit new employees; and significantly increase employee turnover, among other concerns.

And at a time when companies are struggling to both recruit the skilled talent they need and retain top employees as new opportunities open up, these concerns are certainly valid. Yet, as health care costs continue to increase, what is a budget strapped employer to do to maintain this benefit?

Five Ways Employers Can Reduce Health Care Costs
Fortunately, Williams had some advice for these companies, addressing the following five tips for reducing health care costs:

1. Design the health care premium around each employee’s base salary or tenure
2. Make available – and encourage the use of – wellness programs. If implemented correctly, employee wellness programs work: they effectively reduce healthcare costs; they help cut down on employee turnover; and they decrease instances of absenteeism.  (See more about the benefits of implementing wellness benefits in 7 Habits of Highly Successful Corporate Wellness Programs .)
3. Emphasize the use of a mail-order prescription drug program on all maintenance prescription drugs.
4. Require working spouses to elect coverage from their employer, and charge extra to employees whose spouses do not elect such coverage.
5. Consider association-sponsored plans or partnering with other companies.

What about you? Does your company use any of the above methods to reduce health care costs? What else? Please share with us how your company cuts back on health care costs in the comments section below!

SAS. Nordstrom. Google. Whole Foods. What do all these companies have in common beyond their brand recognition? They all made the 2010 FORTUNE 100 Best Companies to Work For. And this year at the 2010 SHRM Annual Convention in San Diego (#SHRM10), Michael Burchell, Ed. D., vice president for Global Business Development, Great Place to Work® Institute returned to talk about what exactly these 100 company’s do to make the list (last  year his talk focused on the 50 Best Small and Medium Companies to Work For in America).  He noted that any company has the potential to make one of these two lists, regardless of industry, employee demographics, location or work status.

Commonalities between companies that make the list
Burchell started his presentation asking, “What is the difference between a good place and a great place to work?” following that up with, “It’s not about what you do, but how you do it.” Through his company’s 20-plus years of research on this topic, Burchell found the one thing all these companies have in common: TRUST. These companies are all places where employees “trust the people they work for, have pride in what they do, and enjoy the people they work with.”

The Three Components of Trust:

1. The relationship between employees and management.
2. The relationship between employees and their jobs/company (pride).
3. The relationship between employees and other employees (camaraderie).

Building this kind of trust enables companies to reap positive business benefits and increased productivity through increased caliber of employees, increased quality of products and increased levels of risk taking and innovation.  It’s an investment, but a worthwhile one.

Having this kind of trust also decreases costs by lowering turnover (best companies typically have a voluntary turnover of 9% or less) and lowering resistance to change.  Surprisingly, it also lowers health care costs: Employees who feel trusted – and trust their companies in return – tend to have healthier lives outside of work because they leave work at work, leaving them with more to give to their personal life (family and community). This also means that when they are at work, they show up because they want to and are ready to contribute because they have the perception the company offers a special and unique culture where “we are not like others.”

Building Trust
Trust between employee and company (and vice versa) begins during the pre-hire stage; although the treatment employees get on their first day of work really sets the stage for future trust. Employees who feel welcomed and appreciated generally foster a genuine level of trust much faster than those employees who are just shown to a desk to begin working right away. Makes sense, right? You’d be surprised how many companies overlook these little details. Burchell continued by saying that employees who have the opportunity to interact with senior leadership very close to their hire date are better informed and feel true value and connection immediately.

Best Companies to Work For also…

• Motivate
• Empower
• Listen
• Thank
• Develop
• Care
• Celebrate
• Share

Common Benefits that Best Companies to Work For Offer:

• Job sharing
• Telecommuting
• Compressed work weeks
• Flexible scheduling
• Phased retirement
• Paid sabbaticals
• Child services
• Dry cleaning
• On-site mailing
• Free beverages or snacks
• Personal travel experience

And while this list of perks is impressive in and of itself, what truly makes the difference is how the company communicates these employee benefits, supports them and enables employees to take advantage of them. One example given was Goggle’s TGI Fridays – and yes, it does revolve around food, but not exactly in the way you might think. Each and every Friday employees are invited into cafeterias for an agenda-less meeting where employees get to talk with Google’s CEO and senior leadership team about anything. And as you’d expect, not all questions hold the same weight but all questions are valid and go back to the idea of trust. This practice also shows employees that they are valued as a part of the business, not merely people who work for the company. This is also a time for the leadership to reinforce the company values and make everyone feel connected. Google’s success is unquestioned, but did you know they have also created a pool of quality applicants that is so extensive, they may never have to actively recruit ever again?

The Hidden Benefit to Being  a Best Place to Work
Earlier, I mentioned the benefits a company gains by striving to be a best place to work – such as higher productivity and profitability - but there’s also this other (kind of huge) perk: Once word gets out that your company is a great place to work, you’ll really start to see more qualified applicants applying to your open positions.  I’m talking about people who understand your company’s unique culture and want to be a part of it because they feel a connection to your values.

While much of this information may not seem new, it is wonderful to see so many companies really trying to step up their game to become a best place to work. Remember, employees are your greatest asset, and they leave every night. What are you doing to ensure they return? If you build around this model, everyone benefits. Hiring gets easier. Top talent is retained. Production increases. Profits grow. Build a best place to work and you build a foundation for ongoing success.

Explore our previous Building the Best Place to Work article series to gain insights on our five basic building blocks and other tips for creating the best working place. As always, we welcome your feedback in the comments section of this post. Tell us more about your own recruitment and employee engagement experiences as you try to build a company that your employees call a best place to work.

Liberty Tax Service has been the recipient of several awards in the past couple years – which of these are you most proud of and why?

We’re proud of all of them, but I think the one that we’re most proud of is one that we just received locally from Inside Business magazine, calling Liberty Tax Service “one of the best places to work in Hampton Roads” (which is the Tidewater Region of Virginia). To be named the best place to work in an entire metropolitan region was really special to us because we really embrace our culture, and we are proud to be recognized as a great place to work. Our rankings in Entrepreneur Magazine also stand out because that’s an industry-wide franchise publication that many people refer to when they’re looking to purchase a franchise opportunity. To be recognized by them as one of the fastest growing franchise opportunities – and one of the best out of 500 opportunities – is good for the franchise system in general.

The Liberty Tax Service franchise opportunity is #9 on the fastest growing franchises list of the 2010 Entrepreneur “Franchise 500.” To what do you attribute your growth?

I think the number one thing is the experience of the management team. Our CEO, John Hewitt, founded Jackson Hewitt Tax Service in 1982 and grew that to a very large franchise system, a system that today still bears his name. I, myself, am one of the founders of Liberty Tax Service, and I have over 20 years of experience in the income tax industry. When we decided to start another income tax company, we made a bunch of rules: to learn by our mistakes, to help foster the culture, and to promote people to jobs that they were good at. I think that the reason that we’ve been so successful is because we have been able to hire the right people, make them happy and then bring on great franchisees.

How would you describe your philosophy as it relates to people and their impact on your daily business?

I believe that people should be left to do their jobs. I don’t believe that [micro management] fosters creativity and excitement in the workplace. My personal philosophy is to hire the right people, give them their job description and what their key result areas are, and then let them go ahead and figure out how they are going to achieve those results. One of the principles of our company is, “Mistakes are a wise person’s education.” We believe that nobody’s perfect, and you’re going to make mistakes, and your mistake is like an education. We [as managers] are here to guide you, but you’ve got some freedoms and some flexibility to make your own decisions on how you’re going to run your business.

How do you engage and relate to your people? What experiences or lessons influence your leadership style?

Many folks who work with me have been with me for a long time, from the beginning of starting Liberty Tax Service. We are, as a group and as a department, very tight. There’s a lot of laughing that goes on, but when the work needs to get done, we push to be the best and to really get results because everybody is proud to be a part of the marketing department. If I attribute anything to my management style, it’s the fact that I let people do their jobs. I truly believe that you can have fun every single minute you’re at work if you enjoy what you’re doing.

How do people affect your business, particularly as it relates to your revenue stream?

We manage our employees though the position-results description method: Our employees set a goal for what their job is, and then there are key result areas that they agree with their manager are “the things that I am going to achieve this year.” We make sure that each key result area is measurable, but we also make sure that they are attainable. We work together throughout the year to make sure that everybody is on track. It’s a really good way to kind of put your goals down on paper and then track if you are achieving them.

Some people believe HR to be the only department with a responsibility for the organization’s people, yet you’ve made your overall talent strategy a priority in your role. Tell me about that.

I think our company operates quite a bit differently from some other large companies to attract good people. We have a referral program that motivates our employees and our franchisees to seek out good people. Our HR department is not a traditional HR department. They help us with issues, but when it comes to the actual hiring process, it is really left up to the managers to find and interview those people and make the hiring decision. We look for the right people, we bring them on, we test them in different positions, and we find the right job for them. It really boils down to this: you’ve got to hire for attitude and then train for skill. If somebody doesn’t have the right attitude, it doesn’t matter what job you put them in, they are not going to perform. We like to hire people who are happy, positive, and willing to stretch and to learn.

I understand that Liberty Tax Service doesn’t advertise nationally, and you’ve relied heavily on guerilla marketing with wavers and franchisees generating most of the buzz about your brand in the market. How have you used social media to extend your non-traditional marketing to reach a wider audience, centralize marketing efforts, and preserve your brand?

We’re new to social media. We knew that we needed to be involved in that, but we weren’t really sure how to do it. The first thing we did was hire an online brand manager who has experience in that environment. We’ve relied pretty heavily on the folks at CareerBuilder to help guide us through that and give us ideas on how we can better position ourselves on the web with social media.

We don’t believe in traditional national advertising. Television has lost a lot of its effectiveness. We continue have a very high percentage increase in business every year, and I attribute it to the fact that we’re doing non-traditional things, whereas our competitors are still acting very traditionally when it comes to media and to advertising.

We’ve developed a persona: We’ve developed a Facebook page that is dedicated to “Libby” and her adventures going across the United States and what she is going to encounter during tax season. We also have a traditional Facebook page where people can ask questions and we can post tax tips. Building the friend base has been very easy. People are interested, especially during tax time. Everybody has to file taxes, so you have a ready-made base of people who are seeking information, and we’ve found a fun way to do it through the interaction on the social media sites. And it has been very successful for us so far.

Tax preparation is a very personal service, and communicating on a one-on-one basis is far more meaningful to our customers than mass media advertising.

What lessons have you learning along the way in regards to social media?

One lesson we’ve learned is that you need to have a solid background in what your strategy is and how you’re going to implement it. I think you can hurt yourself very easily by going out onto Facebook or Twitter and not understanding what the rules of engagement are. You can kill your image as quickly as you can build your image if you don’t respect those parameters.

When we started, we were dabbling in it and didn’t really have a firm grasp of what we should be doing. I think we made some wise decisions by getting help from people who understood the space and could make some recommendations on how we should move forward. I feel really comfortable with where we are now with our social media presence, because we are moving through the environment in a way that is not only proper, but also fun and inviting for the people who are participating on our sites.

How have you leveraged your employment brand to grow your business? Why is this important to you?

It may sound cliché, but we have a group of advocates out in the marketplace, in virtually every DMA in the country who really love Liberty Tax Service, and who love working for Liberty Tax Service. So we’ve got this band of advocates who are out there singing our praises. Just last weekend I was at an office and there was a waver out on the street, and we had three separate people walk in and say, “How do I get that cool job? I’d like to have that job.” It’s rewarding and gratifying, but it also lets you know that people are noticing us and they understand what it means to be part of Liberty Tax Service. We’re just doing an outstanding job of recruiting the right people, showing them the right way to do business, and they in turn tell everybody they know.

I would have to start with our CEO, John Hewitt. John is the consummate workaholic. He is constantly striving for betterment: both betterment of the company and giving the people who work within the company the opportunity to continue to grow and to achieve. His leadership, wisdom and vision are paramount to the success of our company. We like to call him the granddaddy of the industry. His wealth of experience and knowledge is unsurpassed in the income tax industry and in business circles in general.

Then I would have to use the franchisees, collectively, as our second group of people who propelled Liberty Tax Service to where we are today. We’ve got, I think, an unusual group of franchisees. Our franchisees are very entrepreneurial and are constantly bringing us all kinds of great ideas. And they bring them to the table with passion and understanding of what it’s like to be out in the field and on the front lines with the customers. They’re all just very, very motivated and really love what they are doing: They’re the kind of people that you want to hang out with.

What other advice would you share through this piece?

My advice to anyone who is looking to start a business or to re-engineer their business is to look outside of what you know. Just because this is the way that we’ve always done it doesn’t mean that’s the way that it always needs to be done. And that applies to virtually any business – whether it’s manufacturing, retail, science, or anything – because if you don’t look for a different way of doing things, you’re going to get the same results you’ve always gotten.

John likes to say, “If you do what you always did, then you’re going to get what you always got.” Another one of our principles is to break boundaries. You have to take those risks. You have to be able to steel yourself and say, “Okay, I’ve never done this before, but now I’m going to figure out how to do it and here’s the goal that we’re going after.”

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About Liberty Tax Service

Liberty Tax Service is the fastest growing retail tax preparation company in the industry’s history. Founded in 1997 by CEO John T. Hewitt, Liberty Tax Service has prepared over 7,000,000 individual income tax returns. Liberty Tax Service provides computerized income tax preparation, electronic filing and online filing through eSmart Tax. Each office offers customers audit assistance, a money back guarantee and free tax return checking. The Liberty Tax Service franchise opportunity is #9 on the fastest growing franchises list of the 2010 Entrepreneur “Franchise 500.” For more information on Liberty Tax visit www.libertytax.com

Can you remember the last time you heard the phrase “You’ve got mail”? (And NOT counting all the times it’s followed the question “What movie is the Oxygen network going to be playing this Friday night?”)  Feels like a while, huh?

Well, prepare for a blast from the past, because the company that used to be America Online is suddenly a hot commodity again…or at least it is among job seekers…

In the past year, AOL has successfully recruited employees from high-profile companies like Google, Yahoo!, Microsoft, The New York Times and Time Warner, prompting AdAge’s Michael Learmonth to ask, “Why does everyone want to work at AOL all of a sudden?” in a recent article for the online magazine.

You can’t blame the guy for asking: Nothing against AOL, but it’s been roughly a decade since the company’s heyday as the “goliath of Internet service providers.”  So how is it suddenly an employer of choice among what is surely a highly sought-after talent demographic?  Well, it’s simple, really: Basically, AOL is a lesson in employment branding done right.

By understanding the specific talent demographic its brand appeals to, AOL gets one of the most crucial elements of employment branding right: It knows what it stands for – as well as what it doesn’t stand for – as an employer.  

“Employment branding is about knowing who you are as an employer, but just as importantly, it’s about knowing who you aren’t,” says employment branding expert Mary Delaney, President of CareerBuilder’s human capital consulting company, Personified. 

In AOL’s case, the company knows it’s no Google…nor is it trying to be.  Sure, Google enjoys a reputation as a top company to work for, but that doesn’t mean that it’s the right fit for every single worker ever.  Understanding this, AOL seems to be using its smaller position in the industry as its employee value proposition: By marketing itself as a place where employees will be challenged to expand their knowledge and help rebuild what was once an industry giant, AOL is appealing to a candidate base that is hungry for career, professional development and training opportunities, factors that a recent employment branding study found to be among the top reasons employees chose their employers. 

Similarly, if you look at the list of the 50 Best Small and Medium Companies to Work For in America, you’ll notice how these employers sell their brands as ones that can meet employees’ intangible needs – such as motivation, empowerment, trust and recognition.

The takeaway here? All too often, companies try to sell themselves as something they are not – effectively making promises they can’t fulfill – when, in fact, they should be embracing what differentiates them from other companies and focusing on what they do offer. 

As AOL demonstrates, companies need to look at what is unique about their culture – and what demographic is attracted to that – rather than waste their time trying to appeal to a group of candidates that would fit better elsewhere.

Thoughts?

If Quiznos’ was hoping to boost its employment brand, the fast food chain’s new environmentally conscious “Eat Toasty, Be Green” campaign – which includes the use of new biodegradable packaging and employee uniforms made from recycled materials – could not have come out at a better time.   

Job seekers seem to gravitate toward social responsible companies, according to a recent Kelly Services survey of nearly 100,000 people in 34 countries in North America, Europe and Asia. 

The reason for this? “Employees gain a sense of fulfillment when their employer is focused on not only the bottom line but also on initiatives and practices [that] have a common connection with the communities in which they operate,” said George Corona, Kelly Services’ executive VP and COO, in an article for Staffing Industry Review Magazine.

(Perhaps this helps explain why companies like Whole Foods and Starbucks – both of whom are often acknowledged for Corporate Social Responsibility efforts – often find themselves on ‘best companies to work for’ lists.)

Among the survey’s other findings:

• Almost 90 percent of respondents say they are more likely to work for an organization that is considered ethically and socially responsible, something that is consistent across all generations.
• 80 percent are more likely to work for an organization that is considered environmentally responsible, a figure that is considerably higher among older age groups.
• In deciding where to work, an organization’s reputation for ethical conduct is considered “very important” by 77 percent of Baby Boomers, 72 percent of GenX and 65 percent of GenY.
• 53 percent of Baby Boomers would be prepared to forego pay or a promotion to work for an organization with a good reputation, compared to 48 percent of GenX and 46 percent of GenY.
• In deciding where to work, policies to address global warming are considered “very important” by 36 percent of Baby Boomers, 35 percent of GenX and 31 percent of GenY.

Quiznos is just the most recent in a long line of companies who have started tweaking their products to appeal to an increasingly environmentally conscious consumer base, and hopefully, other companies will follow suit. 

While these initiatives are certainly good for branding purposes (and, of course, Mother Earth), employers should be aware that, in order to truly engage employees, they should also focus on internal initiatives, like letting employees work from home or investing in energy-saving technology.

Not only do these efforts reduce the strain on the environment, but also – and perhaps more enticingly – they help improve the bottom line by qualifying companies for tax incentives, boosting employee productivity and garner consumer support. 

Do the above findings surprise you? What sort of environmentally-friendly initiatives is your company using to both reduce energy use (and how has it made an impact on your workplace)?

What makes a company great to work for? Recently, we asked all of you what you think makes your company great — specifically, how you sell your company to your ideal candidates. Your answers covered everything from honesty in your candidate expectations to allowing dogs in the office, and now, FORTUNE has released its own list of 2010’s 100 Best Companies to Work For. For the companies that made the cut, what makes them so great?

The answers include on-site child care, unlimited sick days, an absence of layoffs (some companies on the list have never had a layoff), time given to focus on creative projects, stock options, surfing lessons, the “no asshole” rule, high priorities on diversity — and that’s just a fraction of the amazing things some companies are doing to keep their employees happy and attract their ideal candidates.

What company strengths mentioned on FORTUNE’s list would be most appealing to your candidates and employees? Which do you share — and which are on your wish list?

In Part I of  “How does your company sell itself to ensure you win over your ideal candidates?” we asked all of you what exactly you’re doing to snag the attention of your ideal candidates. There were many great responses, and in sifting through them, I realized that while many of the ways you compete for candidates you want are conceptual, many others are so tangible you can pet them (dogs in the office, anyone?)

How Are You Getting An Edge?

Some of you said your company keeps abreast of new technologies to get an edge over your competition, and that you utilize social media like Twitter and Facebook to engage with candidates and promote awareness of your brand. Others talked about the importance of your company’s longevity, stability and growth in light of our current economic climate. Some said they swear by their employee-written company blogs and employee video testimonials, and more than one person mentioned job shadowing as a great way to not only introduce candidates to the company culture, but also give employers a genuine feel for the candidate and potential for a fit.

But wait — Do you know where your competitors are? As we’ve mentioned before, while these are all excellent examples of how to set your company apart from your competition and reach your ideal candidates, it’s all for naught if you don’t first know who who and where your competitors are. Once you are armed with this knowledge, you can tackle your competitive gaps head-on and more effectively employ your candidate “sales” strategies. How do you find out this information, you ask? Check this out.

Perk Up

Unique perks that entice your ideal candidates range significantly, and include:

• A healthy work/life balance
• Flexible or alternative work schedules
• Corporate volunteering groups and efforts
• Cross-training in various areas of the business
• “Green” building design
• Tuition reimbursement
• Health benefits for an employee and his/her family
• Casual dress code
• Dogs in the office
• Employee trips
• Candy at the reception desk
• Free yoga
• In-house massage
• Learning opportunities
• Fun contests to promote recognition
• 15 days off during the holiday season
• Profit sharing
• Onboarding programs

In your own words, a few of the ways you’re bringing unique back into the workplace:

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“There are usually one or two employee dogs roaming the office daily offering their own brand of therapy and if that doesn’t do it, we have free yoga classes. Great atmosphere, open and honest dialogue, and good benefits makes us a pretty easy sell.” ~Stacy
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“When we find the right candidate, we immediately send him/her a large box of Godiva chocolates (or special Hershey Kiss package if the candidate has kids)with a warm note telling the candidate how much we enjoyed meeting him/her and why we want him/her to join our team. As a result, we stand out in the crowd. Works every time.“ ~Julie
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We provide a full overview of the benefits that we offer, which are competitive. We also focus on work/life balance offering an alternative work schedule which is a very desirable benefit. ~Lauren
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Our company offers excellent benefit packages, continued training and advancement, and the ability to cross train in various divisions globally. ~Janine
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We post as many details about our jobs as possible. Careerbuilders job posts allow this detail. We include a link to our job board as well. At our website candidates can find complete information about our credit union as well as the benefits we offer. Our site lists all the charitable organizations we support. Any questions that applicants have can be discussed at the interview. ~Barb
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Our firm is on Facebook, Twitter and Linked In to engage candidates with news about our company. Every external signature on email contains our links so ensure the word gets out. ~Laura
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We share our information with candidates on all the “little” benefits we offer (outside of health insurance, etc.) such as an employee referral program, gym on campus, holiday party, employee recognition dinner, perfect attendance awards, etc. We also have a very generous Paid Time Off program. We may not be able to pay the best but we try to make up for it in other ways. ~Nicole
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A simple tour of our state of the art facility will let any potential employee know we mean business and are serious about growth. ~Matt
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Environment! Fun!  Opportunity! We place fun high on our priority list, and being on our staff is like being in the “A-List” crowd. We are all friends, and choose to spend time outside of work together because of our group dynamic.
Our patients “sense” the energetic camaraderie in our office and want to be here to simply bask in our warm, fun glow. As a result, we never have a problem hiring the “right people”, and no one ever quits. Even in 2009, we grew 6% over last year, and added staff. ~Melissa
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It is all about the candidate! What do they want, not what can I fit them into. Knowing their career goals and matching that with the clients needs creates a win/win/win for candidate/client/recruiter. ~Scott
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We are embracing social media! Twitter and Facebook for sure. ~Elizabeth
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We differentiate ourselves when it comes to hiring by really showing a prospective candidate the advantage to our products and technologies. We primarily recruit civil engineers and like to show the opportunities for them to really advance and get more out of this company than any other experience before. We have a uniquely open culture and we also like to talk on that as a good fit to any one looking for a progressive company. ~Chris
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We sell ourself through promotion of our excellent insurance benefits, safety record, corporate spirit/values, and job stability/security. Cash always talks too. If you want the best, you have to pay a little more. ~Josh
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We foster an entrepreneurial environment and make sure everyone enjoys a piece of the profits derived from their hardwork. ~Kelly
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We are always paying close attention to our candidates needs and concentrating on what will drive them once they become an employee: salary, benefits, work-life balance and career development. Several programs are inplace to ensure that once a candidate transitions into a new hire, they will want to stay until retirement. ~Trina
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And “Adam” quite possibly summed up the spirit and pride of many of you well with his statement:

-We are AWESOME
-We are FUN
-We have free drinks for everyone
-We are stable
-We have a great business model
-We have candy jars at the Receptionist’s desk
-We pretty much RULE THE WORLD. ~Adam

Do you want to see what other steps your peers and competitors alike are taking to attract candidates? I couldn’t mention all of the comments in this post, but many excellent minds contributed. Read all the comments here.