In the following excerpt from CareerBuilder’s recent interview with Joseph Phelan, chief executive officer of Sunbelt Rentals, Inc., he discusses the importance of empowering employees and turning every manager into a talent manager.

What is your philosophy as it relates to people and their impact on your daily business?

Our people at Sunbelt Rentals are core to our business.  The more than 2,200 different types of construction, industrial and do it yourself equipment along with 350 locations across the country by themselves will not make us unique.  Our customers are looking for not just a national network with a wide breadth of equipment; they need these products to be supported by helpful, caring and knowledgeable employees who are motivated to provide good service with each and every transaction.  The hardest thing to duplicate in this equation is having talented people who really care about our customers and are trained sufficiently to provide the best service in the industry – this is the real differentiator for us at Sunbelt Rentals.

How do you engage with and relate to your employees?
As a management team we engage with our employees by ensuring we create lots of opportunities for open and honest communications.  Our people strategy is centered around hiring highly motivated/energetic people, providing the training needed to excel, setting performance expectations, measuring performance and providing ongoing performance feedback and recognition.  With more than 350 stores across the U.S. it is critical that we rely on multiple channels for communication.  To do this our employees are measured at the store level, provided monthly performance/dashboard information.  We start each day talking about safety by engaging in flex and stretch with our field employees.  This sends an important message to them about how we feel and how important it is to us that they return home in the same good condition them came to us in.  In addition to the daily flex and stretch, we hold monthly performance meetings at each store, quarterly town hall meetings, and bi-annual senior leadership meetings.  Our senior team spends the majority of their time in the field with customers and employees – this is the best way for us to stay close to our business and to quickly react to the needs of our customers.

How do you define Sunbelt Rental’s culture? As a leader what role do you play and what is your impact on the culture?
Our culture is entrepreneurial and our employees are empowered to do what makes the most sense for our customers and the business.  It is my belief that if provided good communications regarding our vision and strategy and we provide the necessary tools and support, our employees will make the right decisions.  We are very agile for a large company and make it easy for our employees to access management at every level.

Some people believe HR to be the only department with a responsibility for the organization’s people. Can you tell me how you make your overall talent strategy a priority and the role you play in driving it?
Let’s start with driving talent strategy.  At Sunbelt Rentals, we believe that every manager should be a talent manager.  We are constantly working to make this belief a reality by building programs that focus on the right metrics across all levels of the organization.  We also hold our managers accountable through regular performance evaluations and dashboards that update key performance indicators every month.  Using the right metrics to put our customer’s front and center provides a consistent rallying cry throughout the organization.  It is hard to argue with doing the right thing – we call it “making it happen for our customers”.

How have you leveraged your brand to grow your business?
Our employment brand and our “brand” are one and the same.  We are focused on making it happen for our customers. What is critical for us is to make sure we continue to hire professionals with the right attitude, drive and enthusiasm.  Then we must educate them on our culture, mission, vision, values and brand.  These steps followed by setting expectations, providing regular performance feedback and rewarding employees for good performance have helped us rally our employees.  Most or our employees are interested in growth and you can hear of many success stories throughout the organization of employees rising up in the organization to new challenges and opportunities.  If these steps are followed, we’ll continue to have dedicated employees.

Can you give me one or two examples of how one person had a major impact at Sunbelt Rentals?
One of the great things about Sunbelt Rentals is that our employees truly work together to make it happen for our customers.  This collaborative effort is what sets us apart from our competitors and creates the team atmosphere needed to deliver the high service levels we set.  Every day we have examples of employees in a host of positions who go above and beyond the call of duty.  This includes mechanics, counter personnel, branch managers, Vice Presidents and support office employees.  Every level of the Company is represented.  To give you examples of how our team members pull together, we have had people working around the clock to help our customers and the communities in which they live in times of natural disasters.  The floods in Nashville and St. Louis represent perfect examples.  During Hurricane Katrina, our branch manager made sure the location was open in order to serve those in need.  We had teams of volunteers who traveled to New Orleans from our support office and other branch locations to make sure we could provide as much support as possible.  But, we also have employees who will gladly run out to a customer’s home to fix a down piece of equipment or provide needed advice on a Saturday afternoon.

Some people believe HR to be the only department with a responsibility for the organization’s people. Can you tell me how you make your overall talent strategy a priority and the role you play in driving it?
To be a good leader you also have to know when to get out of the way and follow.  One person can’t take the headwind constantly and providing opportunities for others to demonstrate leadership skills is not only a learning experience for them but will be for you as well.  Leaders must also be good communicators and listening is one of the most important attributes of communication.  Listening skills start with creating the opportunities to receive input from customers and employees.  Creating these opportunities will strengthen an organization as well as allow it to run faster than you could ever imagine.

ABOUT JOSEPH PHELAN: Joe Phelan brings more than 25 years of experience, visionary style and inspired leadership to Sunbelt Rentals. With a solid understanding of the industry and an impressive management background, he was named to this position in April 2009. Mr. Phelan joined Ashtead from Deutsche Post DHL, where he served as Chief Executive Officer of DHL Global Mail based in Weston, Florida. Before joining DHL in 2004, he held a number of senior executive positions with American Airlines. He has been an Executive Director of Ashtead Group plc since April 23, 2009. Joe is a native of southern California. He holds an MBA from the University of Dallas, and a BA, Business Administration from California State University.

ABOUT SUNBEST RENTALS, INC.: Sunbelt Rentals prides themselves on their people. They realize that their national network of construction and industrial equipment rental stores, with more than $2B in equipment and small tools for do it yourselfers to large national contractors, can be duplicated by others.  What is most difficult to duplicate is the talent of the 5,000 employees pulling together to make it happen for their customers. Their employment brand and the external brand they go to market with is built on dedicated and committed employees who feel empowered to do what makes the most sense for our customers.  By creating the environment for their employees to excel with this vision, they create opportunities for career growth, successes for our customers and growth for our shareholders.

Congratulations to all employees at Parallel HR for receiving the award as a “Top 25 Under 5″ Company at UVEF’s 2010 event! We are so proud and thankful for all the hard work and effort that has been put forth by our TEAM! We look forward to continuing to grow and provide the best Client Services in the Staffing Industry.

Check out the links below:
UVEF Top 25 Under 5
Utah’s Fastest-Growing Startups Recognized

GUEST CONTIBUTOR: Co-Authored by Carisa Miklusak and Keshet Lemberg
This post originally appeared on Carissa’s Blog – Making Sense of the Social Media Jungle. An inquisitive problem solver by nature, Carisa Miklusak is an entrepreneur, consultant and speaker by trade. Connect with Carisa’s social media profiles, on Twitter and Facebook or join her LinkedIn Resource Community.

When it comes to finding the best employee for a position, many organizations are now turning to alternate routes. Our complex and competitive business landscape has created an imperative need for a well positioned employment brand. Businesses traditionally relied upon industry contacts, expertise, job boards, and third-party recruiters to uncover the best match, but today the majority of corporations are also embracing social media as a leading recruiting tool.

In order to successfully utilize social media as part of a recruiting strategy, it is first necessary to understand how your target audience is using LinkedIn, Facebook, Twitter, and other sites to land jobs. The most obvious reason job seekers use social media is to source companies for open positions. For example, TwitJobSearch is a social media job search engine that candidates rely upon as a resource to find open positions that are not always posted on job boards or company sites. Moreover, job seekers use online media to verse themselves in the culture of a target company. Job seekers study company pages on social media sites to gather insight about the company’s culture via photos, videos, and information provided by the corporation. Companies such as MTV Networks have successfully built their presence on social media sites by encouraging users to ask questions, offer info, and seek advice. Through its Facebook page – MTV Networks Careers – the entertainment leader sparks engagement with users, responds to questions, and posts open positions.

Lured by news, rumors, and trends, people are drawn to online media sites by the appeal of industry chatter. Professionals with social media know-how realize that industry chatter is an extremely valuable resource for gaining new and important information that can make them better candidates in the interview process. Job seekers in search of firsthand user-to-user information can easily connect with current and ex-employees through social media outlets. A directory of people organized by area of expertise, profession, and hundreds of other categories is available to the public on Twellow, the yellow pages for Twitter. LinkedIn provides similar information. Candidates also use social media sites to scope out recruiters and hiring managers to determine if they are a compatible match, and to gain helpful information for potential interviews and conversations. To find excellent advice that is pertinent to a specific situation, job seekers follow and connect with job search experts in the social media sphere. Many such experts exist offering daily advice. Ideas, tips, leads, news, informative articles and best practices can be accessed at the touch of a finger by using Twellow’s job search to find people to follow who send out helpful information. The vast array of social media tools now makes it possible for bold job seekers to attempt to engineer their own opportunities instead of waiting to be uncovered by recruiters and hiring managers. Some follow employees at their target company until news of a fitting open position arises while others network their way into new positions by engaging in strategic conversations with potential leads.

By understanding why job seekers use social media to land jobs, companies can leverage their activity to more effectively and efficiently recruit new employees. When using social media as part of a recruiting strategy, it is important to create a consistent and automated method for uncovering the social identity of job seekers. Sites like TiVo makes job opportunities accessible across major social media platforms so that anyone can post, direct message or update their status. Corporations can benefit from the opportunity to build relationships with candidates in their target audiences by maintaining an official company presence on social media sites. By following relevant people and igniting conversations, organizations can begin to create a healthy level of influence over their brand – a clear best practices in the social media sphere. Moreover, companies can determine what type of information fuels the jobseekers’ interest by listening to the candidates and then provide that content on their social media platforms. In order to avoid an influx of irrelevant offers to their job posts, however, it is necessary for businesses to refine their searches by specifically targeting candidates by location, career interests, and other top candidate profile credentials.

Through social media platforms, companies can connect to talent anywhere in the world and access personal information about top industry leaders. Social media is as valuable resource for organizations of all kinds and sizes to build employment brands and make the right candidate connections. It is equally as productive for job seekers, creating a platform where companies and talent alike can connect directly with multiple stakeholders in their target audience.

Be the hero and surprise your team with three months of breakfast treats from Wolferman’s, or singlehandedly caffeinate your employees for all of Q3 2010 with a 3-month Dunkin’ Donuts coffee subscription. And even if you don’t win either of those, you have a chance to win your own copy of “Why Works Sucks and How to Fix It.”

Entering is Easy:

Simply answer the question, “Do you think a results-only work environment would work at your company? Why or why not?” in the comments below — and you’ll automatically be entered to win!

What’s ROWE all about? Read on to find out — and then enter to win for your chance at free swag!

What’s ROWE?

At a SXSW Interactive panel this past March, I listened to the founders of the ROWE (Results-Only Work Environment) movement, Cali Ressler and Jody Thompson, speak. After hearing more about ROWE and the well-known companies who had successfully adapted a results-only work environment, I was intrigued — and like many others, I had a lot of questions.

The concept of ROWE is, at its face, simple. People should have control of their own time — not the companies for which they work. In a results-only environment, the only thing that matters is results – not how many hours you’re at the office.

• As an employee, you own your time 24/7.
• Unlimited PTO as long as the work gets done.
• Go to the grocery store on a Tuesday at 10 a.m. if you need to.
• No more mandatory meetings.
• No more permission-granting from your employer, but instead, performance guiding.
• Employees are trusted with their time.

As Ressler and Thompson say, “Work isn’t a place you go — it’s a thing you do.” They are quick to stress that ROWE is not the same as flex time, telecommuting, job sharing, or employees to work from home a couple of days per week — those options, they say, are not enough.

From www.gorowe.com:

In a results-only company or department, employees can do whatever they want whenever they want, as long as the work gets done.  You make the decisions about what you do and where you do it, every minute of every day.

Here’s a video explaining ROWE, featuring employers who have adapted it:

The CEO of Girl Scouts of San Gorgonia Council, who pioneered ROWE for the organization when she came on board as CEO, recently wrote an article about her take on ROWE and workplace flexibility.

The Benefits?

According to stats on Ressler and Thompson’s website:

• ROWE teams report an average increase of 35% in productivity by eliminating waste from systems and processes, which increases employee capacity.
• ROWE teams also experience up to a 90% decrease in voluntary turnover rates.

Other benefits:

• Talent retention and attraction — Ressler and Thompson argue that companies in a results-only environment have a competitive advantage, as many candidates willing to be paid less money and have more freedom rather than work in a company with a traditional structure and more money.
• Optimization of space — Employees are working remotely much of the time.
• Elimination of wasteful processes — Employees will not be wasting a company’s time, money, and resources.

Challenges?

This may all sound too good to be true — so in our follow-up post, we’ll address some of the challenges companies who choose this route face, as well as some of your proposed challenges.

As employees of companies of all sizes (or as candidates looking for your next job), we at The Hiring Site want to get your thoughts. If nothing else, with work/life lines blurring more and more and more workers demanding (or at least requesting) flexibility and freedom in the workplace, it’s an interesting concept to start discussing.

How to Enter:
Simply answer this question in the comments below: “Do you think a results-only work environment would work at your company? Why or why not?”

Once you submit your answer, you’ll automatically be entered to win.

What Can you Win?

• One of you will win a 3-month breakfast club subscription for your team
• Two of you will win a 3-month Dunkin’ Donuts coffee subscription (that’s 2 lbs./month of regular or decaf, whole bean or ground, however you want it!)
• Four of you will win a copy of “Why Work Sucks and How to Fix It” by Cali Ressler and Jody Thompson.

Contest Details:
Entries will be accepted from 12:00 a.m. CST on Monday, May 17, 2010 until 11:59 p.m. CST on Friday, May 21, 2010.  Each account may only submit one answer for consideration; subsequent entries will not be considered. Spam responses will not be considered. The winner will be picked at random and notified via e-mail the week of May 24, 2010. Please read the full list of official contest rules and regulations.

Just answer this question: “Do you think a results-only work environment would work at your company? Why or why not?”

Want to hear more about ROWE? Listen to Ressler and Thompson on NPR, in a three-part story about result-only work environments.

Last week, The Hiring Site ran a contest in which we asked you, “How does your company sell itself to ensure you win over your ideal candidates?“ Honesty, Family, Growth, Culture, Reputation, Respect, Listen, Communicate, Relationships, Understanding, Connect, and Fun — These are all words that, when reading through the near-600 comments to write this post, I came across more than once. In fact, you all talked about these concepts quite a bit when describing your companies — and that’s a good thing. This post focuses on the value-related responses I received; I’ll cover the more tangible ways you sell your company to candidates in Part II of this series.

You are fiercely proud of your companies — that is evident — and you have many ideas about how you’re getting an edge over your competitors, and what you think is important to candidates. Some of you even called out your competition in the comments themselves (we won’t mention any names).

There were so many great responses that it would be nearly impossible to talk about them all — but here are some highlights:

Honesty.

“We are honest with our candidates and don’t make outlandish promises. As one of my candidates said the other day, ‘You are the first recruiter to call me and actually tell me real information about a position.’ We also get to know our candidates, not as a candidate, but as a person. We want them coming back to us in the future.”
——————————
“We use one on one conversations that are truthful and forthright to let our candidates know the true market they are facing.”
——————————
“We make a point of being upfront and honest about our expectations for the position and who we are as a company. Starting with everyone on the same wavelength is absolutely vital.”

Family.

“Prior to a job offer, the candidate is invited to visit any of our six locations and talk with any crew members and/or manager, to experience our family oriented philosophy in action.”

Growth.

“Salary/benefits are black and white comparisons. It is the way a person perceives their place in the organization that will create a desire for them to be part of it.”

Culture.

“Our culture promotes a relaxed atmosphere that stimulates creative thinking, which leads to empowerment.”

Reputation.

“Even in times when we are not actively hiring, we continue to market ourselves in our community to keep the pipeline of interest open. Good community relations, name recognition, and good reputation are all very important in the efforts to continue to attract quality talent.”

Respect.

“We remember that all candidates have the potential to be or may already be customers. We treat all candidates in exactly the same way we treat customers – respect, gratitude and never taking them for granted.”
——————————
“Every candidate receives a response to their job application – ALWAYS AND WITHOUT EXCEPTION.”
——————————
“If we treat our candidates with respect and really listen to them — and find the right position for them — our company ’sells’ itself.”

Listen.

“We strive to change the negative image so many people have of the staffing industry. We are able to do this through creating a culture of responsiveness and empathy with our candidates and clients.”
——————————
“Success begins by hearing the candidate first.”

Communicate:

“We’ve held several focus groups with diverse sorts of employees and engaged them in interactive discussions to understand what they like and dislike about our company, what keeps them here and what may cause them to leave. The information gathered was very consistent and defines our employment brand. We win over our ideal candidates because we have a very good self awareness and clearly communicate to candidates our strengths and weaknesses. It all adds up to new hires who are great cultural fits.”
——————————
“We only use the internet and search engines for initial contact, after that we “go old-fashioned” and actually talk to our candidates. We build relationships as we’re in business for the long haul. You’d be surprised how many candidates make comments such as “I can’t believe I’m actually talking to a real person!”

Relationships.

“Simply stated, its about building a relationship with your candidate/customer.”
——————————
“When we’re not hiring, we always conduct informational interviews to reference back to when a position opens up matching their skill set.”

Understanding.

“It is important to convey to the candidate that they are now your customer. In any good customer relation experience, the sales person/recruiter/etc. will seek to gain and understanding of what the customer wants and will seek to build a solution to satisfy that want.”
——————————
“We’ve spent a lot of time and energy over the last couple years to understand our employment brand. The key here is to truly understand the brand – not what HR thinks we are, and not what we want to be, but what our current employees think we are.”
——————————
“Most of us have been where our candidates are in terms of being out of a job. We can directly relate that to them if necessary.”

Connect.

“We win over ideal candidates by making sure the opportunities we present them with are a strong match for them technically and personally. It is one of the most basic expectations, yet is rarely done by most recruiting firms and wastes candidates’ time.”

Fun.

“We strive to keep our workplace a fun place to be. We constantly benchmark ourselves to other similar companies regarding benefits, compensation, and morale boosting activities. We actually do more “off-the-clock” get togethers than the norm to thank our employees and their families. One of my favorites is our annual truck rodeo. The winners go to the state competition. While they are competing, their bosses, including the President, is on the sidelines grilling and waiting on the employee’s family.”

Reality Check

While these are all excellent examples of how to set your company apart from your competition and reach your ideal candidates, it’s all for naught if you don’t first know who who and where your competitors are. Once you are armed with this knowledge, you can tackle your competitive gaps head-on and more effectively employ your candidate “sales” strategies. How do you find out this information, you ask? Check this out.

One Last Word…

I think this, from one commenter, really sums up the essence of a strong workplace — a workplace that cultivates candidate attraction from the ground up:

“No company can successfully run without happy employees.”

Agree with comments above? Disagree? What elements do you think are essential to win over your ideal candidates?