I know, I know…Walgreens only just started selling candy corn, so while it might seem premature to break out These Are Special Times just yet, it is time to start thinking about the winter holidays, at least in terms of hiring.

If you’re in the customer service, retail sales, administrative/clerical, hospitality, shipping/delivery, inventory, technology or accounting/finance industries, you probably already know you’re going to require extra help during the holiday season, so why not start now? It may seem early, but consider this: How overwhelmed do you become around the holidays – both personally and professionally? Start planning now for the hectic hiring season to avoid having to make any last-minute, hasty hiring decisions – and your holidays will be that much brighter.

Treat yourself this holiday…Follow these 7 tips for hiring seasonal workers:

1. Avoid the Holiday Rush. Remember in the beloved holiday classic Jingle All the Way when Arnold Schwarzennegger and Sinbad’s characters get into a fight over a coveted TurboMan doll? Well, (even if you say you don’t) think of your ideal holiday employee as that Turbo Man doll. While most companies are waiting until November to post openings and seek out top talent, you can give yourself a leg up on the competition by starting your search now – and reaching more qualified candidates before other seasonal employers have touched them.
2. Avoid an Ambush. With so many job seekers competing for one position, you may find yourself getting overwhelmed by the sheer volume of applications coming in – and unqualified ones at that. In order to cut down on time spent mining resumes, consider attaching filtering questions to your job postings to screen out unqualified candidates from the beginning (a service that’s provided free to CareerBuilder clients, btw).  
3. Seek Out Warmth. Personality accounts for a lot with seasonal hires. When interviewing, keep in mind that the candidates will likely have to deal with angry and annoyed holiday shoppers who expect stellar customer service. He or she must be able to stay calm and professional in these situations. Asking behavioral interview questions will help you determine how a person tends to react in stressful situations.
4. Go Back to School.  Whether home for the winter break or staying on campus, college students – with their flexible schedules and high energy – make ideal candidates for seasonal positions.  Bonus: If you like what you see during the holidays, you can probably count on them to return for work when you’re ready to take on extra help during the summer, too.
5. Consider Retirees. There is an extremely large job market for retirees, and businesses are quickly finding that they make excellent full- or part-time candidates. For starters, they’re available in an increasing abundance and, like college students, have flexible schedules. Best of all, they provide years of valuable work and life experience that they can apply to several different positions.
6. Check References – In the best interest of your company, it is important with seasonal hires that you double check their references. Candidates who are available for temporary work should have previous employers listed as references who can attest to their performance, professionalism and character.
7. Think Less Temporary…and More Employee – Finally, while you might be thinking of these employees as temporary, it’s crucial to remember that the impression they give outsiders of your brand isn’t.  Treat them just as you would a full-time employee. You also never know which of these employees you will want to bring on full-time later on, so look for employees who not only meet the qualifications of the position, but who fit in culturally, as well.  Happy hiring, y’all!

Due to factors like a struggling economy and advancing technology, more and more workers have been going back to school to advance or brush up on their skills and make themselves more marketable. With this in mind, we were curious as to what skills employers expect candidates to have in this economic climate, and what they’re willing to teach on the job. So, for The Hiring Site’s August contest, we asked all of you to answer the following question: “In an interview situation, what skills do you expect candidates to have already, and what are you willing to teach on the job?”

By responding, not only did five lucky winners get a free class of their choosing from CareerBuilder Institute (a $50 value each), but they provided some interesting answers as to which skills employers expect candidates to possess (or that they think can’t be taught), and which skills they’re more willing to work with employees to develop after the candidate’s already been hired. Let’s take a look.

What did readers have to say?

Answers were all across the board as far as what is expected of candidates when they walk into the interview, and seemed to depend on which level or type of position was being considered, which makes sense. Some commenters  said skills like people management, verbal and interpersonal communication, and punctuality can’t be taught; candidates either have them or they don’t.

Many also said they expect candidates to come into an interview with certain skills, but that they’re willing to develop those skills once a candidate’s on the job, whether through classes, mentoring or internal training.

I’ve included some of our commenters’ own words below (full list here). With which statements do you agree or disagree? What can be taught on the job — and what should candidates have (or take classes to learn) before trying to score a job with your company? And what are you doing to develop your own employees’ skills?

——————————

Expects:
For our entry-level positions, we expect candidates to already have basic computer skills (Microsoft Office), good communication skills, solid work ethic, customer service, and common sense. We don’t plan to teach a new employee any of those things.

Will train:
We will train them on their specific job, our policies, and our company culture.  –Debbie

——————————

Expects but will train:
Depending upon the level of the position (indiv. contributor, manager, and mgr. of mgrs.) we recruit and select for essential competencies (both behavioral and technical) and accept the challenge of developing the preferred competencies. –Jim
——————————

Expects:
We require proficient computer skills; Microsoft Office. For our customer service positions, we expect them to have some customer service experience.

Will train:
We will train advance skills especially in Excel.  We will train on – how to deal with difficult customers, adapting to change, etc – more in depth customer service situations. –Erica

——————————

Expects:
The process begins with the scheduling of the interview, when I call the candidate I begin by telling them who I am and where I am calling from (during this process I am actually analyzing phone etiquette).

During the actual interview I look for a candidate that has good listening skills; communication skills, writing, basic computer knowledge and of course the ability to clearly answer questions asked. I also expect for a candidate to be punctual and dressed properly.  –Maria

——————————

Expects:
During the interview, I would expect the candidate to have the basic qualification to perform the job effectivelly. Analysis, people management – these are the skills which can not be tought to anyone.

Will train:
However, if I can prefer to teach some technical skills such as MS excel, creating presentations or working on a particular tool. –Devendra

——————————

James gives a candidate’s point of view:

Expects himself to have:
Punctuality-Be on time for work, at all costs – 4 minutes early is late.
Courtesy-If you ‘have’ to be late Phone in immediately, so that your supervisor can know you are not just slack.
Treat your co-workers the way you expect to be treated. If you do, they will treat you the same.

Expects to be trained in:
As to what do I expect the Company to ‘train me in’. The policy/procedures expected by the company [these sometimes change from company to company, sometimes branch to branch].

If the need is for operating machinery, then, the employer should be aware of what I ‘already’ know, and be willing to encourage and assist in expanding my potential for success of the whole company. –James

——————————

Expects:
When a candidate is offered a new job, they will need to communicate with a large number of new people all at once, and fit into an organization. Communication – mainly verbal/interpersonal – is not a skill that can be easily taught on the job in most cases. –Katie

What are you doing to train and develop your own employees to help them stay competitive?

What have companies been doing in response to tough economic times? Eating their feelings with lots of ice cream. Well, believe it or not, many companies have been busy digging into social media — and some are finding hidden treasure. According to a new CareerBuilder survey of more than 2,500 employers and 4,400 workers, 35 percent of companies have been using social media to promote their company in some way. Let’s take a look!

Of this 35 percent of companies:

• One-quarter (25 percent) of these employers said that they are using social media to connect with clients and find new business.
• 21 percent are using it to recruit and research potential employees.
• 13 percent are using social media to strengthen their employment brand.

And it’s not just those Fortune 500 companies getting into social media, either. Businesses of all sizes and industries report using social media to promote their companies:

• 29 percent of organizations with 500 or fewer employees
• 38 percent of companies with 501 to 1,000 employees
• 44 percent of companies with more than 1,000 workers

• The leisure and hospitality industry topped those surveyed, with 57 percent in that industry saying they use social media to promote their business. Leisure and hospitality was followed by 48 percent in the IT industry, 43 percent in the retail industry, and 41 percent in the sales industry saying the same.

Managing your company’s social media strategy

So, a lot of businesses — of all sizes — are trying their hand at social media. The bigger question (and the one some of  you may be asking yourselves) is, how are businesses managing all of this? We know involvement in social media doesn’t happen magically; it takes people and time and dedication. And, judging by survey results, there’s no one way of doing it:

• 43 percent of employers report that their marketing department handles social media outreach
• 26 percent say public relations handles it
• 19 percent report that human resources does it.

How many people are involved? (Enter “How many social media experts does it take to fix a light bulb” joke here):

• One-quarter (25 percent) of employers have 1 – 3 people communicating on behalf of their organization.
• 11 percent said that more than six people communicate for their company via social media.
• 7 percent report that 4 – 5 people handle the work.

The most troubling stat? A whopping 57 percent said they didn’t know how many people were involved in managing their company’s social media strategy (and I’m guessing many didn’t know who was doing it, either). While this may be common, it’s important for companies to have a plan before they jump headfirst into social media (and if you’ve already made that jump, it’s never too late to clean up your process). You might want to check out our social media e-book that covers the A to Zs of social media for businesses, and then, when you need a quick refresher, read about best practices for using social media for recruitment.

A word on risks and guidelines

Some businesses are avoiding social media altogether because of potential risks involved, but as research has shown, the perceived risks don’t outweigh the proven rewards — and people are going to talk about your company whether you have a social media presence or not (hint: it’s better to be involved in social media so you can listen, participate and respond). If you have a plan, set realistic goals, and create social media guidelines, you can minimize those risks even further. Social media guidelines not only help you set up and communicate company expectations of social media use to your staff, but also encourage learnings and knowledge about best practices. There’s a full list of companies’ social media policies here for you to reference.

What do workers want?

Workers report that they’re using social media to do more than connect with friends; they’re also using it to research jobs and companies. Want to get inside workers’ heads to find out what they don’t like about your social media use — and what will make them flock to your company’s pages on social media sites? You’re in luck: CareerBuilder’s survey talked to more than 4,400 workers and got all the juicy details:

What workers most want to see on a company’s page on social media sites:

• Job listings (35 percent)
• Q&A or fast facts about the organization (26 percent)
• Information about career paths within the organization (23 percent)
• Evidence that working at the company is fun (16 percent)
• Employee testimonials (16 percent)
• Pictures of company events (12 percent)
• Video of new products/services (10 percent)
• Company awards (9 percent)
• Research or studies that the company has conducted (9 percent)
• Videos of a day on the job (8 percent)

Workers’ biggest turnoffs when encountering a company on social media sites:

• Including the company’s communication reading like an ad (38 percent)
• Failure to reply to questions (30 percent)
• Failure to regularly post information (22 percent)
• Removing or filtering public comments (22 percent)

What can employers take from this?

By knowing what the people potentially interested in your company want, you can start making your company pages more engaging and interactive (some great tips here).You might get some great inspiration by reading about what companies like Old Spice did to engage social media users, or you might take a closer look at your own company story to find a unique way to speak to job seekers on their level and tell your story.

It may also be wise to read up on social media recruitment etiquette to learn how to play nice with other businesses, stay away from the social media traps many businesses fall into, and avoid backlash from candidates and even your own employees (ahem, avoid being one of those businesses thought of in the “workers’ biggest turnoffs” above).  It’s clear that workers don’t want to talk to a boring, “corporate,” faceless brand — so use the information above to hear what they’re saying and inject a little extra personality into your online brand.

With multiple reports lately discussing how employers are having difficulty filling open positions – despite the high unemployment rate – now is the perfect time to invest in an employee referral program (ERP) – whether that entails creating one from scratch or enhancing your current one.

Referrals make up 26.7 percent of all external hires, making referrals the number one resource for them, according to the 2010 CareerXRoads Sources of Hire study. 

Not only are well-structured ERPs one of the best ways to generate new hires, but they’ve also been shown to increase retention, lower costs, boost morale, and essentially make your job easier. Take a look…

The Top 10 Reasons to Build Your Employee Referral Program:

1. More bang out of your budget – A robust employee referral program can help lower your cost per hire.  The 2006 DirectEmployers Recruiting Trends Survey showed that employee referrals produced the highest ROI of any other sourcing method. According to Staffing.org, companies spend an average of 16 cents for staffing for every dollar of compensation recruited, but a study of Lincoln Financial Group, whose employee referral program accounts for 55 percent of all external hires, revealed that the company boasts a much lower staffing cost ratio of 10.9 cents per dollar.
2. The possibility of actually getting through that “to do” list.  ERPs can cut down significantly on the time you spend sourcing and screening candidates, as they essentially outsource this job to your employees, whose own discretion helps ensure you don’t spend time sorting through irrelevant applicants (see #3).  And by holding on to the resumes that don’t turn into immediate hires, you won’t always have to start from scratch when new positions open up (see #4).
3. A better quality of candidates – Who better to recommend candidates who fit the culture of your company than the very people who live it every day? Because your employees already know what it takes to be successful at your company (and because no one in his right mind would refer a candidate who could reflect badly on him), employee referrals eliminate the need to weed out unqualified applicants.
4. Make that a steady supply of quality candidates – While not every employee referral will lead to a hire, a well-designed employee referral program will help you build a generous pool of qualified resumes from which to pull as more positions open up.   
5. Less turnover – Employers with robust ERPs tend to have a lower rate of turnover. One reason for this? Hires produced through ERPs tend to stay with the organization longer because they enter the organization with already established social connections and a better understanding of the culture. ERP hires are also 3.5 times less likely to be terminated than hires produced through other sources.
6. Your employees will have a new appreciation for their job - and yours – ERPs provide employees with a sense of ownership in – and deeper respect for – the hiring process. Employees value meaningful work and a sense of connection to their company even more than they do high salaries, according to the 2009 10th annual Deloitte Best Company to Work For survey. Giving them a chance to participate in the hiring process is a way to foster that sense of connection and the feeling that they are making a positive contribution to the company. 
7. A better-looking employment brand – ERPs turn your employees into brand advocates. If they’re telling friends about job openings at your organization, they are essentially sending the message, “This is a great place to work.” Not every referral will turn into a hire, but it does contribute to the notion that your organization is an employer of choice.   
8. A boost in competitive intelligence — A more indirect – but equally beneficial – result of implementing an employee referral program is that it gives your employees an excuse to proactively seek out and network with other professionals, who can be a resource for gaining knowledge, sharing best practices and, of course, generating more referrals.
9. You’ll stop resenting the time your employees spend on Facebook.  With the widespread use of social networking sites to connect with other industry professionals, your employees today have an even wider range of connections by which to source qualified, trusted candidates for you.
10. Your new employees will pay it forward – According to the American Journal of Sociology, referred workers tend to outperform their non-referral counterparts and are more likely to refer future employees.

As you and I both know, it’s not always easy to juggle time and resources to learn about the newest thing in the social space. But while you may have not even dipped your toe into Twitter, Facebook, or any other social networking site, it’s still beneficial for your business to be aware of the newest tools and observe how others (including your competitors) are using them.

The buzz around location-based social networking

For this post, I’ll be focusing on location-based social networking sites; namely, Foursquare,  Gowalla and Loopt (BrightKite, Google Latitude, and many other services are also in the space), as a lot of attention is being given to these types of sites. Brian Solis describes location-based social networking as “a universe where physical and online activity merge to improve experiences and relationships between people and also between people and businesses, services, and locales.” Simply by using these sites, businesses are already building relationships with potential candidates and strengthening relationships with employees — and there’s a lot of potential for the future.

Keep in mind, although we’re talking about location-based sites, you may be able to use the ideas in this post for that next “big thing” in the social media world; it’s all about getting creative and thinking about how you can use the new tools you discover in the social space for recruitment, engagement and retention. Before you know it, your business may be ready (or have a sudden need) to participate in something new, and by learning about  social networking sites as they emerge, you’ll be one step ahead when you do.

Location-based social networking: What is it?

Although the sites I mentioned above all work a bit differently, location-based social networking sites, or “lo-so networks,”  allow users to “check in” at venues through mobile devices, to let people in their network know where they are at any given moment — or find out where their friends are staking claim.

Essentially, it’s social networking meets gaming — users interact and compete for prestige through badges, points, items or other awards (both virtual and real-life awards). Right now, these sites are primarily for businesses like bars, restaurants, retail stores, and tourist destinations (TV networks, magazines, and foodie guide Zagat also make up the list of top brands on Foursquare) — but that’s likely going to be changing soon, as evidenced by Foursquare’s message to us at CareerBuilder when we tried to claim our business on Foursquare: “While we’re working the kinks out of our system, we’re trying to limit foursquare specials to places where people meet, socialize and linger. Think: cafes, bars, restaurants, coffee shops, museums, theaters, etc. But stay tuned! We’ll be expanding the system soon, and you’ll be one of the first to know when we’re ready for all types of business!”

How can businesses use these sites for recruitment?

Right now, the capabilities for granular recruitment through location-based services aren’t robust — but future possibilities are vast. And in the meantime, it’s smart to get familiar with these sites, gain a presence — and get creative. Every medium you use to promote your brand and expose others to your business equals another touch point between you and the users you want to reach.

1. Loyalty programs

If you’re like me, you get to a store counter, frantically fish for that “Buy 10 coffees and get one free!” paper card in your wallet, and, after a fruitless search, dejectedly get a new paper card and start the whole process over again — no free coffee obtained. Good news: Many businesses have been using location-based services to test these types of loyalty programs — but instead of a little paper card, you get your stamp by checking into their place of business.

For instance, users on Foursquare can accumulate points for checking in and become Mayor of a certain location — and many businesses are now awarding the Mayor of their location (a title that changes hands all the time) with specials or certain privileges for their patronage. Similarly, users on Loopt Star is Loopt’s mobile rewards game where users compete to become “Boss,” and are awarded with special offers and free music for checking in at venues.

Other businesses are giving significant discounts to a user’s order when they check in for the very first time — a great way to welcome new users and say “Thanks for your business.” Still, most businesses on Foursquare aren’t offering specials (only around 3 percent are) — so the potential for your business to get in the space and make yourself stand out is huge.

2. Contests and Scavenger Hunts

Contests are a great way to promote user engagement. Some companies are doing raffles, in which every user who checks in gets entered to win a prize. Other businesses are creating scavenger hunts for users — like SPIN magazine and SXSW’s recent team up for a musical hunt.

Something similar could be done as a team-building event for employees — not only are scavenger hunts a fun event, but employees can participate in a little friendly competition and get to know co-workers they may not come into contact with on a daily basis. Games like this allow employees to come together as teams or interact with customers in a new fashion. They also have a lot of potential for increasing employee engagement and recognizing employee achievements  (and, ahem, recognition is one of the top things employees said they wanted in CareerBuilder’s Mid-Year Job Forecast).

Geotoko is a site that just launched for mobile-based contests and sweepstakes that supports multiple location-based services. So, if you’re a business running a contest, you can maximize your reach by opening it up to Gowalla obsessives and Foursquare devotees all at once.

Another advantage of contests? Competition promotes teamwork among co-workers, and are a great supplement to other things you’re doing to onboard new employees and help them get to know the veteran employees.

3.Listening, observing and communicating

Foursquare recently introduced analytics tools — which allow businesses to monitor activity and adjust specials or engagement accordingly (like the P.C.C. Natural Markets, who used the tools to find out a lot of their Foursquare visitors were coming in for a specific type of organic donut).  Foursquare is also  currently testing Staff pages, which will allow employees to interact directly with customers.These pages have major potential for businesses to promote their  company culture, let their employees’ personalities shine, and put a personal spin on their “business” face.

Many companies are getting creative and finding ways to communicate with their users to increase traffic to their business and enrich their relationships with users and the user experience itself. Rev. Dave Davis, executive pastor of Glen Ellyn, Ill.’s Parkview Community Church, says if a person checks into the church on Foursquare, they are greeted by a message welcoming them to the church. He adds that by reaching out to the younger generation in particular, speaking their language, and trying to reach them at their spot, they are more likely to visit your spot. (And he seems to be on to something — according to recent Forrester research, nearly 70 percent of location-based service users are 19-35 years old, and 70 percent have college degrees or higher.)

Imagine what businesses could do if they were able to identify candidates specifically and reach out to them? Even at this point, though you don’t necessarily know which users, if any, are interested in a job with your company, location-based sites are a great way to start building relationships and listening to what users want. For instance, when people check into your venue, they can give feedback or leave a “tip” about it for others to see when they check in. This is a great way for you to find out what people do and don’t like about your brand and make adjustments quickly when needed. Taking this even further, some businesses see who’s checking into their business on a location-based service and then follow up with a personal message on Twitter — taking one touch point and expanding that relationship to another medium.

Quick Tip: Aside from finding a user’s Twitter handle on his or her Foursquare profile, you can search for your business name and Foursquare check-ins on Twitter to find out who’s checking into your business on Twitter by going to search.twitter.com and typing in “at Company Name”  4sq.

4. Search engines and Foursquare

Foursquare is now reportedly in talks with major search engines, which could change the game for businesses and recruitment, as businesses would be able to gain presence on search engines through more people “checking in” and causing their business to trend in search. What implications could this have? If a business attracts more Foursquare users and conversation around that business increases, more search engine users will see that business’s name — and the buzz around it — online while searching. This would help businesses build a stronger employment brand, expose it to a larger audience of candidates (some of whom may not have been aware of the business — or even of Foursquare — before), and get more people applying to jobs there. The addition to search engines would eliminate the need for people to be part of Foursquare to see a business’s activity on the site — meaning larger reach. At the same time, giving a site like Foursquare exposure on search engine results would increase their user base: A win-win.

How much of an impact would this move have? That remains to be seen — and as I see it, significant potential lies in the staff experience of a business being displayed in search results. How much information about the business would be given in results? Would users see comments made via “tips”? Would businesses have an option to show “staff” check-ins with commentary in results? Would there be filtering options? If so, candidates could see which businesses had the most positive staff comments and experiences, as well as how active the employee community was for that business. What speaks better to a strong employment brand than happy and engaged employees?

5. Employee Orientation/Onboarding

In “4 ways Foursquare can improve your workplace,” Sharlyn Lauby talks about the potential of using Foursquare for employee orientation, as Harvard and other schools are already testing out. College and universities are using Foursquare to orient new employees and get them acclimated to surrounding hot spots — so why shouldn’t workplaces try it too to help employees learn their way around the office or surrounding area? Workplaces with big campuses could orient new employees to the campus and surrounding area with an orientation “game”; employees could receive points for visiting  places like the gym, cafeteria, and library, and check off various venues to complete their orientation.

Any type of business could get new employees acclimated by leaving “tips” on Foursquare or other location-based sites for hot spots to eat or grab a coffee near work, getting employees familiar with the area (and helping local merchants in the process). This could also enhance the candidate experience; those who use location-based social networking sites may not only see you as active on these sites and learn a bit about your company, but could also see you leaving tips or recommendations of other places to visit in the area. This could in turn help to make your business’s location more attractive to potential candidates (it could be that one factor that makes someone want to commute a bit farther to work for you).

6. Event Marketing

Event marketers are using location-based sites to to drive participation in their events and create lasting word-of-mouth buzz about their business; Cynthia Rowley launched a new bridesmaid collection with the help of Foursquare and gave attendees at the launch unveiling a gift when they checked in. The restaurant AJ Bombers created huge buzz and the restaurant’s biggest sales days ever by creating an “I’m on a boat!” badge and having users check into a “boat” location for a restaurant event he threw. Difficult? No, it just took a couple of days of planning,  a bit of creative thinking and a willingness to experiment.

Chris Bruzzo of Starbucks says in a recent New York Times article that the company hopes to use Foursquare for things like invitations to special events, photo sharing (which some location-based sites currently support), and online reputation scores.

What kinds of events could you use location-based services to promote? One possibility may be to encourage users to check-in at your booth at a job fair, for instance. This could also be a way to quickly see who visited you, and even follow up with a short thank-you message or targeted communication.

Guidelines to keep in mind

• Make sure your business is listed on each network by making an initial “check in” to your business, even if you’re not yet able to “claim” your venue (this way, others can still find and check into your venue).
• Different sites have different options for customization — customize and brand yourself as much as you can depending on that site’s capabilities. For instance, you can create a banner ad on Loopt — giving you significant potential to brand your business, get your message across to Loopt users, and even insert unique messages like job opportunities or upcoming events. And on Foursquare, you can create to-do lists of places for users to explore in your area.
• Make sure employees understand your social media guidelines, are aware of your social media efforts, and know how to use the tools and successfully interact with users.
• Determine your goals with this, just like any emerging social media tool. Do you have the resources and the time? What is  your purpose?
• As Jonathan Carroll of Gowalla advises, don’t leave fake reviews or tips, don’t put up poorly designed ads, and don’t forget to monitor activity. “Chances are if someone has a gripe or praise with their check-in, it’s a real-time thing: The patron is probably still there… so the business has a chance to make the experience even better.” Good point.
• Get leaders involved so they understand the platform and can appreciate the application from a communication as well as a “bottom line” perspective.
• These services may be virtual, but many say the key to success is providing users with real-world value. Think about what kind of value you can bring to customers, potential candidates, and your employees.

Other advantages to participating in location-based social networking sites

• Increase your brand exposure and raise awareness of  your business (Note: Many user check-ins are also posted on Facebook and Twitter, not just the location-based service itself, so you’re automatically gaining exposure to your users’ entire networks.)
• Show potential candidates you’re savvy and interested in engaging with them.
• Give potential candidates the opportunity to notice and learn about your company.
• Connect with local candidates; users are using these sites to check in at venues in the area where they live.
• One more touch point to reach both potential candidates and your own employees.
• Vast potential to increase loyalty by customers/users and recognize that loyalty with incentives.
• Communicating with consumers at point of entry, service, or sale can be very valuable.
• See for yourself what your customers and potential candidates are doing.
• Strengthen your brand. We know that people now are much more likely to research products and services on their own, learn from their own observations, and listen to the feedback and opinions of peers rather than experts. Location-based sites are a great example of this in action.
• Empower your employees while enriching user experience. As Shelley Bernstein, Chief of Technology for the Brooklyn Museum, says, they used Foursquare to create a multi-faceted experience for museum goers. One of the prongs of their three-faceted campaign involved asking their staff for their opinion on the best stuff in the neighborhood, and then leaving “tips” at these venues for Foursquare users to find. It’s a great way to engage your employees, who enjoy having some input into the experience — and the users they come into contact with may include customers, potential candidates, and even other employees. Get them involved as much as possible.

What critics are saying

Ad Age points out recently released Forrester research on location-based startups that says these applications are still too small for major marketers, as only 4 percent of U.S. online adults have ever used location-based mobile apps like Foursquare, Gowalla and Loopt. In addition, 84 percent of respondents to the survey say they are not familiar with these apps at all.

However, sites like Foursquare are adding around 100,000 users every week, and some say now is the time to make those early adapters your brand ambassadors. One commenter even argues that “early adoption by marketers will increase the quality of venue content and number of available offers, driving mainstream consumer adoption.”

As Yan-David Erlich points out in a recent Mashable post, “Ultimately, the location-based social networks that will thrive in the long-term are the ones that design their user experiences around users’ real motivations. The checkin, as a stand-alone act, is fundamentally empty. It begs to be put into context.” What that context plays out to be, exactly, remains to be seen. And a lot of what happens will likely be a result of businesses like yours experimenting in the space — and making your voice heard.

The bottom line

While many people claim to be “social media evangelists, experts, or (insert superior-sounding word here),” the truth is, there’s a lot about social media that we’re all still kind of figuring out. As Sean Corcoran of Forrester Research states in a recent article in the Wall Street Journal, “The reality is the space is still very much a Wild West.”

It’s smart to experiment with these sites now while the user base is still relatively small (compared to sites like Twitter and Facebook), and see what sticks, knowing that the returns at this point may not be huge.

It’s important to remember that these tools often serve to complement what we’re already doing. Depending on your particular business, you may just be considering now to get involved in any kind of social media, or you may be on the cutting edge of new applications. Either way, the beauty is that you can find what fits for you, and make the most of it. Reach out to new (virtual) faces. One of those virtual faces just may become your next star employee.

Is your business getting involved with these emerging sites — and if so, how?

Last week, I talked about the pros and cons of rehiring former employees, and mentioned that the Hiring Incentives to Restore Employment (HIRE) Act is one of the major reasons employers should be looking at hiring unemployed workers (which could include former employees). But let’s explore further why the bill is so important — both for unemployed workers and the employers hiring them. After all, as a CFO, controller, business owner, vice president of human resources, hiring manager, accountant, or anyone else with a stake in your business’s bottom line, the HIRE Act could have a significant impact on your business.

What is the HIRE Act?

The $17.5 billion legislation, signed into law by President Obama on March 18, 2010, gives a potential tax exemption and credit to businesses that hire unemployed workers. Specifically, the HIRE Act grants businesses that hire workers unemployed 60 days or longer an exemption from the 6.2 percent Social Security payroll taxes for each worker for the remainder of 2010. Additionally, if workers are retained for one year, participating businesses  get a tax credit of $1,000.

The maximum value of this incentive is $6,621 per qualified employee, which equals 6.2 percent of the Social Security FICA maximum wage cap of $106,800.

The goal:

The HIRE Act aims to provide hiring incentives to stimulate the economy, restore some of the jobs lost in the latest economic recession, and put Americans back to work. The average unemployed worker has been unemployed for ten months, so the Act is in effect targeting those job seekers who have been having difficulty finding work for quite some time.  The HIRE Act calls on employers like you to hire unemployed workers and work to retain them.

Keep in mind, recent graduates who are unemployed or working part-time can qualify — so if you’re seeking out new grads or are a start-up looking for fresh talent, you should also be looking into the HIRE Act.

The two major tax incentives of the HIRE Act

No. 1:

Employers who hire unemployed workers this year (after Feb. 3, 2010 and before Jan. 1, 2011) may qualify for a 6.2-percent payroll tax exemption, in effect exempting them from their share of Social Security taxes on wages paid to these workers between Mar. 19, 2010 and Dec. 31, 2010.

• This reduced tax withholding will have no effect on the employee’s future Social Security benefits, and as an employer, you will still need to withhold the employee’s 6.2-percent share of Social Security taxes, as well as income taxes.
• The employer and employee’s shares of Medicare taxes would also still apply to these wages.

No. 2:

For each worker retained for at least a year, businesses may claim an additional retention credit, up to $1,000 per worker, when they file their 2011 income tax returns.

Significant savings

Let’s say you hire an employee and pay them a $60,000 salary. Normally, you would have to pay 6.2 percent Social Security payroll tax, or $3,720. With the HIRE Act, your business wouldn’t have to pay that $3,720, plus you have the potential of an additional $1,000 tax credit if that employee stays with your company for one year.

Finding the right employees with the HIRE Act

Not only are you helping stimulate the economy and employ people who need work, but you are also potentially saving a significant amount of money that will impact your bottom line. Instead of looking at hiring as an expense, the HIRE Act encourages employers to think of  hiring as an investment.

While the HIRE Act helps making hiring “cheaper,” the quality of your new hires is still paramount; you and I both know that cost savings plus a bad hire is actually more expensive in the long run. This is why CareerBuilder is focused on targeting the right people within that group who would be a good fit for your organization.

CareerBuilder currently attracts more than 9 million unique visitors each month who meet the qualifications as set by the HIRE Act. We go even further by helping you find the qualified workers who are the right fit for your particular culture and business needs. After all, you might need one employee or 100 — but it’s important that you find the right employees to stick around and grow with your business.

The Fine Print: Criteria needed for a business to receive benefits of the HIRE Act

• New employee/s must be hired between Feb. 4, 2010 and December 31, 2010.
• The payroll tax exemptions are effective for wages paid between Mar. 19, 2010 and Dec. 31, 2010.
• The newly hired employees must have been unemployed during the 60 days prior to starting work, or worked fewer than 40 hours for someone else during that 60-day period (and the employer must get a statement from each eligible new hire certifying this fact).
• New hires filling positions qualify, but only if the workers they are replacing left voluntarily or for cause.
• Family members or relatives do not qualify.
• Businesses, agricultural employers, tax-exempt organizations and public colleges and universities DO qualify to claim the payroll tax — although household businesses and federal, state and local governments l do not.

HIRE Act — How are businesses reacting?

It’s a bit of a chicken versus egg argument; it’s hard to say at this point whether the HIRE Act is causing employers to hire more, or businesses are catching on to it after they have already hired. Regardless, any businesses are taking advantage of the new legislation. And although the HIRE Act expires Jan. 1, 2011, President Obama is working to extend it. According to a recent report by the U.S. Department of the Treasury:

• From Feb. to May 2010, an estimated 4.5 million workers who had been unemployed for eight weeks or longer were hired — meaning all of the employers who hired these workers are eligible for the HIRE Act payroll tax exemption.
• Newly hired workers whose employers are eligible for the exemption constitute 12.2 percent of all workers who were unemployed for eight weeks or longer since the law took effect.
• If the 4.5 million newly hired employees who are eligible for the exemption are employed for the rest of the year, their employers would be (collectively) eligible for an estimated $5.1 billion in payroll tax savings.

Find out more about the HIRE Act

While we’ve covered a lot of the basics here, you’ll still want to investigate further to find out how your business can qualify. Here are some additional resources:

• Find out more about the HIRE act and what it may mean for your business on the IRS’s website (VIDEO).
  
• Read up on the IRS’s questions and answers page for employers.
• Read the U.S. Department of the Treasury’s recent report on the HIRE Act’s progress thus far.
• Hiring Incentives to Restore Employment Affidavit (PDF; to be signed by new employees who qualify)

GUEST CONTIBUTOR: Co-Authored by Carisa Miklusak and Keshet Lemberg
This post originally appeared on Carissa’s Blog – Making Sense of the Social Media Jungle. An inquisitive problem solver by nature, Carisa Miklusak is an entrepreneur, consultant and speaker by trade. Connect with Carisa’s social media profiles, on Twitter and Facebook or join her LinkedIn Resource Community.

When it comes to finding the best employee for a position, many organizations are now turning to alternate routes. Our complex and competitive business landscape has created an imperative need for a well positioned employment brand. Businesses traditionally relied upon industry contacts, expertise, job boards, and third-party recruiters to uncover the best match, but today the majority of corporations are also embracing social media as a leading recruiting tool.

In order to successfully utilize social media as part of a recruiting strategy, it is first necessary to understand how your target audience is using LinkedIn, Facebook, Twitter, and other sites to land jobs. The most obvious reason job seekers use social media is to source companies for open positions. For example, TwitJobSearch is a social media job search engine that candidates rely upon as a resource to find open positions that are not always posted on job boards or company sites. Moreover, job seekers use online media to verse themselves in the culture of a target company. Job seekers study company pages on social media sites to gather insight about the company’s culture via photos, videos, and information provided by the corporation. Companies such as MTV Networks have successfully built their presence on social media sites by encouraging users to ask questions, offer info, and seek advice. Through its Facebook page – MTV Networks Careers – the entertainment leader sparks engagement with users, responds to questions, and posts open positions.

Lured by news, rumors, and trends, people are drawn to online media sites by the appeal of industry chatter. Professionals with social media know-how realize that industry chatter is an extremely valuable resource for gaining new and important information that can make them better candidates in the interview process. Job seekers in search of firsthand user-to-user information can easily connect with current and ex-employees through social media outlets. A directory of people organized by area of expertise, profession, and hundreds of other categories is available to the public on Twellow, the yellow pages for Twitter. LinkedIn provides similar information. Candidates also use social media sites to scope out recruiters and hiring managers to determine if they are a compatible match, and to gain helpful information for potential interviews and conversations. To find excellent advice that is pertinent to a specific situation, job seekers follow and connect with job search experts in the social media sphere. Many such experts exist offering daily advice. Ideas, tips, leads, news, informative articles and best practices can be accessed at the touch of a finger by using Twellow’s job search to find people to follow who send out helpful information. The vast array of social media tools now makes it possible for bold job seekers to attempt to engineer their own opportunities instead of waiting to be uncovered by recruiters and hiring managers. Some follow employees at their target company until news of a fitting open position arises while others network their way into new positions by engaging in strategic conversations with potential leads.

By understanding why job seekers use social media to land jobs, companies can leverage their activity to more effectively and efficiently recruit new employees. When using social media as part of a recruiting strategy, it is important to create a consistent and automated method for uncovering the social identity of job seekers. Sites like TiVo makes job opportunities accessible across major social media platforms so that anyone can post, direct message or update their status. Corporations can benefit from the opportunity to build relationships with candidates in their target audiences by maintaining an official company presence on social media sites. By following relevant people and igniting conversations, organizations can begin to create a healthy level of influence over their brand – a clear best practices in the social media sphere. Moreover, companies can determine what type of information fuels the jobseekers’ interest by listening to the candidates and then provide that content on their social media platforms. In order to avoid an influx of irrelevant offers to their job posts, however, it is necessary for businesses to refine their searches by specifically targeting candidates by location, career interests, and other top candidate profile credentials.

Through social media platforms, companies can connect to talent anywhere in the world and access personal information about top industry leaders. Social media is as valuable resource for organizations of all kinds and sizes to build employment brands and make the right candidate connections. It is equally as productive for job seekers, creating a platform where companies and talent alike can connect directly with multiple stakeholders in their target audience.

The last thing you might expect to hear when walking into a presentation about how to inspire creativity from your employees is: “Tell your employees to think inside the box”…and yet, that’s pretty much the advice Disney’s business program consultant, Scott Milligan, had for the audience when he presented at SHRM 2010 in San Diego last month. 

“We tell our cast members to think INSIDE the box,” Milligan boasted to the audience of HR professionals during his presentation, “Disney’s Approach to Inspiring Creativity”. (“Cast members,” by the way, is Disney’s term for employees.) After all, he reasoned, how creative is it, really, to tell people to “think outside the box” anymore? (Finally, someone said it!)

The other surprising thing about this idea of “thinking inside the box” is that it seems awfully practical and structured for a company that prides itself on the very idealistic notions of making magic happen and dreams come true, etc…And yet, this structured approach works for Disney.

Thinking inside the box, Milligan said, provides companies guidance and direction, helps them avoid wasting resources and keeps everyone focused.  But what is the box? As Milligan explained it, the box is your company’s organizational identity – who you are or what you intend to be – and it encompasses four things:

• Your Customers – Who are they? What do they need from you?
• Your Vision – What do you want to be?
• Your Mission – What do you want to do?
• Your Essence – How do we want people to feel when they experience your product or service?

Find Your Essence
A lot of companies, Milligan believes, leave essence out of the equation – and that, he explained, is an unfortunate oversight, especially when it comes to recruiting: In order to find the best people, hiring managers and recruiters must understand their company’s essence in order to seek out and identify the very people who share that essence.

As an example, he cited how Disney makes it a goal to create happiness for people. Milligan then challenged the audience to find their own companies’ essence, and look to that when hiring employees. 

(When considering your company’s essence, it might help of it to think of it in terms of how blogger Derrick Daye defines essence: ”…the heart and soul of a brand – a brand’s fundamental nature or quality. Usually stated in two or three words, a brand’s essence is the one constant across product categories and throughout the world.”)

Structure, Not Confinement
Again, while you might think that a company that tells its employees to think inside the box would be fostering a culture of confinement, discouraging creative thinking by setting up rules and restrictions, the box model actually serves the opposite purpose for Disney – and it can do the same for others as well.

“Within that box, companies can expand their identity,” Milligan said, explaining how the box model has enabled Disney to expand its brand identity - from being merely about cartoons to also encompassing live action features and then expanding to theme parks, hotels and resorts and then even on to cruise lines – all while staying focused on the mission to enable “magic” to happen.

What do you think? Does your company think “inside the box” as well? Is essence something that you talk about or communicate at your company? How does it play into attracting and engaging employees?

Sorting through all the fabulous feedback we received after asking readers to share what their companies are doing to promote employee wellness, we noticed a few shared characteristics among the various initiatives readers discussed.

Below are seven standout traits that a vast number of these wellness programs share, with examples of how – in our readers’ own words – companies’ employee wellness programs embody these traits.

1.       They Don’t Focus Solely on Weight Loss

• “Our approach to exercise is very ‘functional,’ meaning it’s not intended to help you ‘look’ a certain way but to help you feel better all the time and to do your job, at work or at home, with energy, full range of motion and injury-free.” – Dave Parmly
• “Pressley Ridge believes wellness goes beyond the typical medical and stress concerns, but also into mental and personal growth as well. That is why Pressley Ridge offers Employee an Assistance Program at no cost to employees. This is a confidential assistance to employees and dependents 24 hours/day on a toll-free number and face-to-face professional counseling sessions and access to their website with a wide range of tools, resources and information. “ – Phillip Novak
• “My organization promotes wellness through Farmer’s Markets, healthy competition (Like the Biggest Loser), smoking cessation programs which are no cost and they cover any cessation programs like the patch, gum and lozenge. Additionally, they promote a healthy mind through increased awareness and programs. There is an entire website through the company that is dedicated to healthy mind, body and habits.” – Raina

 2.       They Have Buy-In from Leadership

• “Our company gives a very generous discount on the cost of our benefits for employees who participate in the wellness program…But perhaps the most important thing our company does to promote the wellness program is that is it embraced by our CEO and senior leaders within the company. Wellness is not viewed as an ‘HR initiative’ but as a core part of who we are as a company.” - Noreen
• “We have partnered with a local gym and our Senior Leaders are on board. We are trying to get as much employee participation as possible, to let them know that we care about their healthy work environment!” – Tori Hinote
• “Our CEO understands the importance of weight loss and healthy weight maintenance to offset the costs associated with healthcare – both now and in the future.” – Donna Cornwell

3.       Employees Are Never Far From Resources

• “We have an onsite fitness center with a trainer that provides continuous fitness challenges, boot camps, etc. We also have a physician’s assistant who works on site full time so we have immediate access to the seasonal ailments and we have our prescriptions delivered to the office.” – Janet J.
• “Our Employee Assistance Program (EAP) provider conducts voluntary annual blood draws onsite at our headquarters. They also arrange for branch associates to visit their local lab to have the screenings performed.” – Recruiter
• “Our company provides free access to on-site exercise facilities. We also provide access to education on exercise, diet, cooking, lifestyle and behavior modification (including a stop smoking program).” – Mark

4.       They Sweeten the Deal with Incentives

• “We offer a Creating Wellness Program to employees…Those who participate for 6 months then receive $25/month in wellness bucks (for gym memberships, yoga, Pilates, etc.) as a reward for continued involvement.” – Rick Thompson
• “Recently, we sponsored an 8 week fitness challenge and gave away an Ipod Touch for the winner… This year, our grand prize drawing will be for either a gym membership, Fitness equipment or a Nintendo WII with WII ACTIVE.” – Jenny
• “Each quarter employees are asked to set a Health Improvement Goal. We pay them $50/Qtr for meeting their goal…We have had tremendous success with this approach.” – Kimberly
• “Our company has a $300 wellness credit toward health insurance premiums for non-smokers and then provides programs for employees to quit smoking.” - Ally

5.     They’re Not Limited By Smaller Budgets

• “We have researched local ‘healthy’ vendors such as local gyms, Jamba Juice, Whole Foods, etc. and invited them to come onsite to talk about their products. It’s been working out great and it’s no cost to the company!” – Stefan
• “Although our wellness budget was reduced to ZERO this year, we continue to come up with new and interesting wellness initiatives… We are even offering cost-effective prizes, like jean days and premier parking!” – Holly
• “Our company just started our official ‘Steps to Wellness’ Program… The employees complete a “scorecard” with several tasks and turn the completed card in for a chance at a “Day Off With Pay”. The more staff who enter, the more days off we will raffle.” – Sue K
• “We have…raised funds to assist with our program by producing a cookbook that we sold.” – Mary Wicker
• “One really fun wellness initiative that my company implemented is building an employee vegetable garden…We just started the garden project this year and participation has been huge. This is a really fun project and is relatively inexpensive!” – Kathryn

 6.       They Assign Measurement to Gauge Success

• “We work with our insurance carrier to hold an annual health fair each year that consists of blood work for a variety of areas and each employee is given the results that day. The results are discussed with health coaches from our insurance carrier and given advice as to how to improve results in any areas that reflect a health issue. These statistics are used to determine where we need to concentrate our efforts to best improve the wellness of our employees…Since we have implemented the program our data from the health screenings have shown improvement each year which in turn helps to keep our health insurance cost down.” – Mary Wicker
• “In the year 2009 our corporate headquarters developed a 3 component program to get the employees premium costs down and in the long run, help them develop healthy life habits… This year the Myers Lawn and Garden site is conducting their 2nd annual health fair since the first one in August of 2009 was so successful…Employee participation is growing and the savings are too for both the employee and the company.” – Lee Herman
• “The goal is overall health of our employees. If we can prove that we have lowered healthcare costs and possibly insurance premiums for our employees, because of healthier lifestyles, we have been successful!” – Tori Hinote

7.      They Empower Employees

• “The company promoted wellness with the staff by also ‘promoting’ US…For example, I had always wanted to be a nutrition education writer, a secret desire of mine…The company decided to start putting out a monthly newsletter in the club for our members and not only was I asked to be a columnist, but I was asked to be the editor as well. Our whole staff took part in the newsletter, writing about their known specialty in the field. This tactic was most rewarding for me, as I had the chance to really reach a long time goal of mine. This made me feel like I was on top of the world, how do you get more ‘well’ than that?” – Renee S.
• “List Innovative Solutions is extremely active in the community…and encourages its employees to do the same by sponsoring the Leukemia and Lymphoma Society Team in Training Program…this allows our employees to be active and also give back at the same time.” – Jennifer Bonner
• “We encourage all employees to offer ideas on the ‘Healthy Life’ bulletin board so everyone gets a chance to bring something to the table!” – Dustin Shay

As I stated in my earlier post on readers’ company wellness programs, it’s great to see how many organizations take an active interest in their employees’ health – not just for employees, but for the companies themselves, as wellness programs can help employers cut costs related to healthcare, turnover and lost production.

What do you think? Care to add an “8^th habit” that makes your own company’s wellness program successful?

Sorting through all the fabulous feedback we received after asking readers to share what their companies are doing to promote employee wellness, we noticed a few shared characteristics among the various initiatives readers discussed.

Below are seven standout traits that a vast number of these wellness programs share, with examples of how – in our readers’ own words – companies’ employee wellness programs embody these traits.

1.       They Don’t Focus Solely on Weight Loss

• “Our approach to exercise is very ‘functional,’ meaning it’s not intended to help you ‘look’ a certain way but to help you feel better all the time and to do your job, at work or at home, with energy, full range of motion and injury-free.” – Dave Parmly
• “Pressley Ridge believes wellness goes beyond the typical medical and stress concerns, but also into mental and personal growth as well. That is why Pressley Ridge offers Employee an Assistance Program at no cost to employees. This is a confidential assistance to employees and dependents 24 hours/day on a toll-free number and face-to-face professional counseling sessions and access to their website with a wide range of tools, resources and information. “ – Phillip Novak
• “My organization promotes wellness through Farmer’s Markets, healthy competition (Like the Biggest Loser), smoking cessation programs which are no cost and they cover any cessation programs like the patch, gum and lozenge. Additionally, they promote a healthy mind through increased awareness and programs. There is an entire website through the company that is dedicated to healthy mind, body and habits.” – Raina

 2.       They Have Buy-In from Leadership

• “Our company gives a very generous discount on the cost of our benefits for employees who participate in the wellness program…But perhaps the most important thing our company does to promote the wellness program is that is it embraced by our CEO and senior leaders within the company. Wellness is not viewed as an ‘HR initiative’ but as a core part of who we are as a company.” - Noreen
• “We have partnered with a local gym and our Senior Leaders are on board. We are trying to get as much employee participation as possible, to let them know that we care about their healthy work environment!” – Tori Hinote
• “Our CEO understands the importance of weight loss and healthy weight maintenance to offset the costs associated with healthcare – both now and in the future.” – Donna Cornwell

3.       Employees Are Never Far From Resources

• “We have an onsite fitness center with a trainer that provides continuous fitness challenges, boot camps, etc. We also have a physician’s assistant who works on site full time so we have immediate access to the seasonal ailments and we have our prescriptions delivered to the office.” – Janet J.
• “Our Employee Assistance Program (EAP) provider conducts voluntary annual blood draws onsite at our headquarters. They also arrange for branch associates to visit their local lab to have the screenings performed.” – Recruiter
• “Our company provides free access to on-site exercise facilities. We also provide access to education on exercise, diet, cooking, lifestyle and behavior modification (including a stop smoking program).” – Mark

4.       They Sweeten the Deal with Incentives

• “We offer a Creating Wellness Program to employees…Those who participate for 6 months then receive $25/month in wellness bucks (for gym memberships, yoga, Pilates, etc.) as a reward for continued involvement.” – Rick Thompson
• “Recently, we sponsored an 8 week fitness challenge and gave away an Ipod Touch for the winner… This year, our grand prize drawing will be for either a gym membership, Fitness equipment or a Nintendo WII with WII ACTIVE.” – Jenny
• “Each quarter employees are asked to set a Health Improvement Goal. We pay them $50/Qtr for meeting their goal…We have had tremendous success with this approach.” – Kimberly
• “Our company has a $300 wellness credit toward health insurance premiums for non-smokers and then provides programs for employees to quit smoking.” - Ally

5.     They’re Not Limited By Smaller Budgets

• “We have researched local ‘healthy’ vendors such as local gyms, Jamba Juice, Whole Foods, etc. and invited them to come onsite to talk about their products. It’s been working out great and it’s no cost to the company!” – Stefan
• “Although our wellness budget was reduced to ZERO this year, we continue to come up with new and interesting wellness initiatives… We are even offering cost-effective prizes, like jean days and premier parking!” – Holly
• “Our company just started our official ‘Steps to Wellness’ Program… The employees complete a “scorecard” with several tasks and turn the completed card in for a chance at a “Day Off With Pay”. The more staff who enter, the more days off we will raffle.” – Sue K
• “We have…raised funds to assist with our program by producing a cookbook that we sold.” – Mary Wicker
• “One really fun wellness initiative that my company implemented is building an employee vegetable garden…We just started the garden project this year and participation has been huge. This is a really fun project and is relatively inexpensive!” – Kathryn

 6.       They Assign Measurement to Gauge Success

• “We work with our insurance carrier to hold an annual health fair each year that consists of blood work for a variety of areas and each employee is given the results that day. The results are discussed with health coaches from our insurance carrier and given advice as to how to improve results in any areas that reflect a health issue. These statistics are used to determine where we need to concentrate our efforts to best improve the wellness of our employees…Since we have implemented the program our data from the health screenings have shown improvement each year which in turn helps to keep our health insurance cost down.” – Mary Wicker
• “In the year 2009 our corporate headquarters developed a 3 component program to get the employees premium costs down and in the long run, help them develop healthy life habits… This year the Myers Lawn and Garden site is conducting their 2nd annual health fair since the first one in August of 2009 was so successful…Employee participation is growing and the savings are too for both the employee and the company.” – Lee Herman
• “The goal is overall health of our employees. If we can prove that we have lowered healthcare costs and possibly insurance premiums for our employees, because of healthier lifestyles, we have been successful!” – Tori Hinote

7.      They Empower Employees

• “The company promoted wellness with the staff by also ‘promoting’ US…For example, I had always wanted to be a nutrition education writer, a secret desire of mine…The company decided to start putting out a monthly newsletter in the club for our members and not only was I asked to be a columnist, but I was asked to be the editor as well. Our whole staff took part in the newsletter, writing about their known specialty in the field. This tactic was most rewarding for me, as I had the chance to really reach a long time goal of mine. This made me feel like I was on top of the world, how do you get more ‘well’ than that?” – Renee S.
• “List Innovative Solutions is extremely active in the community…and encourages its employees to do the same by sponsoring the Leukemia and Lymphoma Society Team in Training Program…this allows our employees to be active and also give back at the same time.” – Jennifer Bonner
• “We encourage all employees to offer ideas on the ‘Healthy Life’ bulletin board so everyone gets a chance to bring something to the table!” – Dustin Shay

As I stated in my earlier post on readers’ company wellness programs, it’s great to see how many organizations take an active interest in their employees’ health – not just for employees, but for the companies themselves, as wellness programs can help employers cut costs related to healthcare, turnover and lost production.

What do you think? Care to add an “8^th habit” that makes your own company’s wellness program successful?

“How isn’t it?” Is more like it…Two weeks ago, we asked you to share with us if and how your organization promoted employee health and wellness.  Aside from giving you the chance to brag about how your organization could easily give Jillian Michaels a run for her money in the fitness coaching department, we also wanted to give you the chance to share with each other creative – and often cost-effective – ideas for promoting employee wellness.  

As it turns out, many of you have not just one or two, but several initiatives in place to help employees focus on improving their health – an effort that is as much a benefit to your company as it is to your workers: If implemented correctly, company-sponsored wellness programs effectively reduce company healthcare costs, employee turnover and incidences of employee absenteeism, according to Dr. Steven Williams, Director of E-Media Innovations and Business Development at the Society for Human Resource Management (SHRM), who recently presented on this topic during the Annual SHRM Conference in San Diego last month. 

So what are you doing to promote employee wellness (and, in effect, cut costs)? Let’s take a look at the results…

READERS’ RESULTS: THE TOP 15 CORPORATE WELLNESS BENEFITS

With so much great feedback, it was nearly impossible to list all the initiatives individually, but several, listed below, were shared by a lot of you (see the full list of comments here):

1. Contests – most particularly, those inspired by TV’s “The Biggest Loser,” complete with some pretty lucrative awards (including iPods and hundreds of dollars in cash) – were among the most popular ways employers are motivating employees to get healthier.
2. In-house Weight Watchers programs offered for free or at a discount
3. Rewards systems where employees can exchange points earned through activity for “prizes” such as spa certificates, health club discounts, or gift cards toward sports apparel shops
4. Health living newsletters sent to employees on a weekly or monthly basis, complete with healthy living tips, exercises and recipes
5. Online tracking programs where employees can easily log and assess their progress toward a specified goal
6. Healthier snack alternatives to typical vending machine fare
7. On-site fitness facilities where employees can work out solo or participate in classes (often for free)
8. Organized sports teams or walking/running groups
9. Cash or discounts toward healthy purchases, including  fitness gear, weight loss programs, smoking cessation programs, or participation in community run/walks
10. On-site health fairs that include health assessments, massages and free, in-person consultations with community health professionals
11. Smoking cessation programs
12. Partial to full-paid health club membership fees
13. Free health screenings and assessments, accompanied by professional advice for understanding and improving the results
14. Employee assistance programs to help employees better their work/life balance, and providing help with everything from legal consultation to financial planning to stress management to childcare referrals.
15. Regular “lunch-and-learn” sessions where local wellness professionals present on healthy lifestyle topics

THE BEST OF THE REST – Here, in your own words, some other interesting perks that stood out:

• “We are getting rid of one of our coke machines and replacing it with a cooler that will hold 100% fruit juice.” - Sarah Benedum
• “We have onsite showers for those who go out for a run during the day or bike to work.” - Kathy
• “We’ve initiated walking groups, Weight Watchers, heart-healthy cooking demonstrations, team fitness challenges, and even a Salsa dancing class.” - Robert
• “For the month of July we have a ‘submit a healthy recipe’ contest planned. At the end of the [company’s summer-long] walking challenge, the recipes will be compiled into a book and distributed to our employees.” - Raelene Neumann
• “We have a Holiday Weigh In which runs from Thanksgiving week to the day after Super Bowl. The goal is to maintain or lose weight during the most challenging time of the year.” - Jane
• “Our agency sponsors an annual Wellness Day complete with…a spa corner featuring makeovers and massage and free organic vegetable plants for all participants.” – Rachel S.
• “One really fun wellness initiative that my company implemented is building an employee vegetable garden.” - Kathryn
• “The company promotes healthy living by providing health conscious snacks such as granola bars, fresh fruit, nuts and more. Water, protein shakes, fruit juice and sports drinks are also readily available at no cost to employees.” - Melissa
• “Our Fun Committee regularly organizes events for holidays, birthdays and, well, just for fun. Hat Day, High-Five Wednesday, Hula Hoop contests, Wii competitions - random, silly but fun and stress relieving.” - Carol
• “The company donates 40% of the fundraising amounts for [community] events that their employees choose to participate in, this allows our employees to be active and also give back at the same time.” – Jennifer Bonner
• “We…have drop-off and pick-up for our dry cleaning and a mechanic who comes on site to take care of things such as oil changes and other maintenance issues. Things like dry cleaning and auto care may not sound like a wellness issue, but when it keeps you from making additional errands with our already overloaded schedules, it reduces stress.” - Janet J.

Anything you want to add to the list? Feel free to do so in the comments section below. Otherwise, check out even more reader results in my follow-up: The 7 Habits of Highly Successful Corporate Wellness Programs.

SAS. Nordstrom. Google. Whole Foods. What do all these companies have in common beyond their brand recognition? They all made the 2010 FORTUNE 100 Best Companies to Work For. And this year at the 2010 SHRM Annual Convention in San Diego (#SHRM10), Michael Burchell, Ed. D., vice president for Global Business Development, Great Place to Work® Institute returned to talk about what exactly these 100 company’s do to make the list (last  year his talk focused on the 50 Best Small and Medium Companies to Work For in America).  He noted that any company has the potential to make one of these two lists, regardless of industry, employee demographics, location or work status.

Commonalities between companies that make the list
Burchell started his presentation asking, “What is the difference between a good place and a great place to work?” following that up with, “It’s not about what you do, but how you do it.” Through his company’s 20-plus years of research on this topic, Burchell found the one thing all these companies have in common: TRUST. These companies are all places where employees “trust the people they work for, have pride in what they do, and enjoy the people they work with.”

The Three Components of Trust:

1. The relationship between employees and management.
2. The relationship between employees and their jobs/company (pride).
3. The relationship between employees and other employees (camaraderie).

Building this kind of trust enables companies to reap positive business benefits and increased productivity through increased caliber of employees, increased quality of products and increased levels of risk taking and innovation.  It’s an investment, but a worthwhile one.

Having this kind of trust also decreases costs by lowering turnover (best companies typically have a voluntary turnover of 9% or less) and lowering resistance to change.  Surprisingly, it also lowers health care costs: Employees who feel trusted – and trust their companies in return – tend to have healthier lives outside of work because they leave work at work, leaving them with more to give to their personal life (family and community). This also means that when they are at work, they show up because they want to and are ready to contribute because they have the perception the company offers a special and unique culture where “we are not like others.”

Building Trust
Trust between employee and company (and vice versa) begins during the pre-hire stage; although the treatment employees get on their first day of work really sets the stage for future trust. Employees who feel welcomed and appreciated generally foster a genuine level of trust much faster than those employees who are just shown to a desk to begin working right away. Makes sense, right? You’d be surprised how many companies overlook these little details. Burchell continued by saying that employees who have the opportunity to interact with senior leadership very close to their hire date are better informed and feel true value and connection immediately.

Best Companies to Work For also…

• Motivate
• Empower
• Listen
• Thank
• Develop
• Care
• Celebrate
• Share

Common Benefits that Best Companies to Work For Offer:

• Job sharing
• Telecommuting
• Compressed work weeks
• Flexible scheduling
• Phased retirement
• Paid sabbaticals
• Child services
• Dry cleaning
• On-site mailing
• Free beverages or snacks
• Personal travel experience

And while this list of perks is impressive in and of itself, what truly makes the difference is how the company communicates these employee benefits, supports them and enables employees to take advantage of them. One example given was Goggle’s TGI Fridays – and yes, it does revolve around food, but not exactly in the way you might think. Each and every Friday employees are invited into cafeterias for an agenda-less meeting where employees get to talk with Google’s CEO and senior leadership team about anything. And as you’d expect, not all questions hold the same weight but all questions are valid and go back to the idea of trust. This practice also shows employees that they are valued as a part of the business, not merely people who work for the company. This is also a time for the leadership to reinforce the company values and make everyone feel connected. Google’s success is unquestioned, but did you know they have also created a pool of quality applicants that is so extensive, they may never have to actively recruit ever again?

The Hidden Benefit to Being  a Best Place to Work
Earlier, I mentioned the benefits a company gains by striving to be a best place to work – such as higher productivity and profitability - but there’s also this other (kind of huge) perk: Once word gets out that your company is a great place to work, you’ll really start to see more qualified applicants applying to your open positions.  I’m talking about people who understand your company’s unique culture and want to be a part of it because they feel a connection to your values.

While much of this information may not seem new, it is wonderful to see so many companies really trying to step up their game to become a best place to work. Remember, employees are your greatest asset, and they leave every night. What are you doing to ensure they return? If you build around this model, everyone benefits. Hiring gets easier. Top talent is retained. Production increases. Profits grow. Build a best place to work and you build a foundation for ongoing success.

Explore our previous Building the Best Place to Work article series to gain insights on our five basic building blocks and other tips for creating the best working place. As always, we welcome your feedback in the comments section of this post. Tell us more about your own recruitment and employee engagement experiences as you try to build a company that your employees call a best place to work.

According to a Personified survey of 250,000 job seekers, nearly 60 percent of job applicants reported they never received a response from the last employer they applied to for a job.

With millions of job seekers applying to hundreds of thousands of jobs every day, it’s increasingly challenging for you, the employer or recruiter, to provide applicants with useful information about your hiring process. In fact, the “black hole” applicants enter once they apply to a job is considered by most to be the biggest challenge in recruitment today.

What are the consequences?

It shouldn’t come as a surprise that this absence of contact and communication leaves job seekers lost, frustrated, and lacking the information they need to manage their job search and career path. They don’t know who they’re up against, how they compare to other applicants or where the hiring process stands.

We’ve talked about this application black hole and the importance of communicating with applicants before, and while personal communication is ideal, it can be very time consuming to respond to candidates individually, particularly when the volume of applicants has increased in light of the recession.

But by not communicating with candidates, you are:

• Tarnishing your employment brand — frustrated candidates will start to think of your company negatively,  and will likely share their frustrations with others.
• Disrespecting candidates and showing them you don’t care about their needs in the application process.
• Making it difficult to maintain engagement with the talent pool into which you’ve invested so much money.

So, what can you do?

It’s apparent that employer/recruiter communication to candidates is very necessary — but often isn’t happening because of time or resource limitations. With this in mind, what can you do to protect your candidate relationships — and your company’s reputation?

Introducing hireINSIDER

hireINSIDER is working to solve the No. 1  issue facing employers and recruiters today: How can I communicate with candidates during the application process, when the time and resources necessary often don’t exist in a tough economy?
CareerBuilder’s new hireINSIDER solution serves both sides of the “black hole” problem by letting candidates know how they stack up against other applicants for a job, while also reducing the burden on you to provide constant, relevant communication to those whom have applied.

By getting an inside peek into the qualifications of other candidates, job seekers are able to better assess if they are a viable candidate for your job and the likelihood of you contacting them.

How?

Currently, hireINSIDER includes four key products, two of which are for candidates, and two of which are for employers.

A quick breakdown:

Job Competition Report –

• This report gives applicants a better understanding of who they are competing with for a job position.
• The report aggregates user-generated information (like education level, years of experience, and average current salaries) from applicants for a particular job listing.

Hiring Status Report —

• In exchange for sharing at which stage they are in the hiring process, job seekers receive an update on how many others in the aggregate applicant pool reported they were contacted by you, interviewed, hired or not contacted at all.
• Candidates can see if an you have made any actions on the job posting and, from there, evaluate his or her chances of getting an interview.

AppView —

• You, the employer or recruiter, can a deeper understanding of the type of talent applying to your open positions with AppView, a report that provides a real-time snapshot of the candidates whom have applied to your open positions.
• Quickly compare applicants (through metrics like current and desired salary, employment status and education level), ensure you are attracting the right candidates and become aware of changes you can make to your live job posting to enhance results.

Branded Job Competition Report –

• Get in front of job applicants with your company’s custom branding while they are using hireINSIDER data to evaluate their chances for a position.
• Job applicants who use hireINSIDER will get the higher-detail premium version of Branded Job Competition Report, wrapped in your customized branding and full of helpful, contextual communication provided by you.
• Let your applicants know what to expect from your hiring process, other roles that may be suitable for their profile, and more.

“hireINSIDER benefits employers who may not have the time or resources to respond to an increasing amount of applications in a tough economy.  By providing the feedback that job seekers need, it helps to alleviate the negative impact that a lack of response can have on a company’s employment brand,” said Brent Rasmussen, President of CareerBuilder North America.

If you want to find out more about how hireINSIDER can help your company manage your application process, call 866-438-1485 or send an e-mail to hireINSIDER@careerbuilder.com.

Care to offer some insight?

Earlier this week, my colleague over at our job seeker blog, The Work Buzz, Kaitlin Madden, told me about an article she’s working on about what constitutes a deal breaker for hiring managers or recruiters.  So I thought I’d help her out by asking for your feedback…

What do you consider a deal breaker…during an interview? On a resume or in a cover letter? During salary negotiations?

That is, what’s the one thing a candidate can do – or, rather, has done – to immediately take him or herself out  of the running for consideration?

Got any stories to share?  Maybe a few words of wisdom? (It could end up working out in your favor…After all, the more we educate job seekers on the behavior that they should avoid – or altogether abolish – the more head- and heartache it’ll save everyone in the end…) 

Please give us your thoughts in the comments below!  (Got something to say, but don’t want to leave it as a comment? Feel free to email me your stories instead!)

Would you hire this guy? Would he think you would hire him because he’s wearing a funny hat and glasses and has the confidence of 1,000 vuvuzela-blowing fans at a World Cup game? He just might: As we’ve mentioned in the past, job seekers tend to do some unconventional things in hopes of getting a job — and although we’re starting to dig ourselves out of the recession, recent economic times have still led some job seekers to resort to, shall we say,  unusual measures to try to stand out from the competition. And those unusual measures just may be working.

Unusual Job Tactics — Trend on the Rise?

Nearly one-quarter of hiring managers (22 percent) reported in a new CareerBuilder survey that they are seeing more job seekers try unusual tactics to capture their attention this year compared to last year. This is up from 18 percent of hiring managers who said the same in 2009 and 12 percent in 2008.

“While we are seeing positive signs in the job market as employers gradually add headcount, competition is still high for open positions,” said Jason Ferrara, senior career adviser at CareerBuilder.

“As a result, more candidates are turning to unconventional tactics to attract the attention of hiring managers. While these tactics may work occasionally, they still need to be done with professionalism. That way, candidates are remembered for what they can offer an organization and not just for an unusual antic.”

When Strange May Actually Be Smart

While doing strange things to get a job may have gotten a bad rap in the past, it’s not all “Thanks for your time; these gentlemen will escort you out” on the employer end. Some hiring managers look at candidates who think outside the interview walls and see an innovative new employee in their future; nearly one-in-ten (9 percent) said they have hired someone who used an unconventional tactic to get their attention.

But what really works and what flops? As Ferrara mentioned above, candidates are wise to show what they can offer to an organization when considering an unusual approach. Otherwise, it’s just an empty attention grabber — and employers will likely see through it right away.

When asked what unusual job tactics made them go from “Whaaaa?” to “You’re hired,” here are some incidents they shared:

• Candidate brought in a DVD of his former boss giving him a recommendation.
• Candidate applying for a casino table game position came into my office and started dealing on my desk while pretending to talk to players, which showed me her guest service skills.
• Candidate sent in a letter that explained how to solve an issue our company was having with a certain type of technology.
• Candidate who was a prospective teacher brought in a box of props to demonstrate her teaching style.
• Candidate came prepared with unique business cards featuring our logo and a self-introduction brochure.
• Candidate wrote a full business plan for one of our products with his resume submission.
  
• Candidate created a full graphics portfolio on our brand.

Have you had a job seeker try to get your attention by doing or saying something out of the ordinary? Did it work?

Workplace Flexibility — It’s Not a Trend

More and more businesses are talking about the importance of workplace flexibility in today’s society – and the White House even dedicated a recent forum solely to the topic. As the forum stressed, we need a 21st century workplace to meet the demands of a 21st century work force. A report by the President’s Council of Economic Advisors found that more flexibility in the workplace leads to happier employees, more family time, and higher employee retention and productivity – as well as more competitive and profitable workplaces.

One of the more interesting discussions in The Hiring Site’s contest history recently unfolded around the very idea of workplace flexibility, as we asked all of you the following question for our May contest (and gave away some cool stuff — congrats to our winners!):

“Do you think a results-only work environment would work at your company? Why or why not?”

You were all more than a bit divided on the subject; opinions ranged from “This would NOT be a good environment at ANY company!” to “Yes! Thinking outside the box is what keeps America growing.” I’ve rounded up some of the highlights below (you can read the full list of comments here).

“I think ROWE is a fantastic way of boosting employee morale and engagement, and it can be used as a “perk” for some employees (it works for me!)” –PJ

—————————–

“It’s a good concept for companies without strict production deadlines.” –Donna

—————————–

“I think that the staff on my team would enjoy this freedom. I even believe some of them may produce the results in order to have the freedom. I do also believe that I need some one here 8-5 to take care of clients who have that expectation of us. It’s a great concept, but I’m not sure how I can make the logistics work in my 5 man team.” –Stacy

—————————–

“While I think this would be a great concept in several work environments; the concept would not work in our setting; we are in the business of providing 24/7 care to our patients. The level of staffing that is needed depends on the number of patient we have to take care and the level of the care that each patient requires.” –Lara

—————————–

“I think the best part of a ROWE would be the work life balance that it creates. As a working mom I can imagine how helpful and ideal a ROWE would be.” –Bernadette

—————————–

“In the field of corrections, this is not possible. You cannot monitor an inmate population from the grocery store. There is also no quantitative way to measure remote job performance… Most people are not able to handle the organizational issues and self-motivating actions this would require.” –KCI

“We treat all our colleagues as adults and they all manage their own time. We have no handbook. We have no time clock. All but one of our people work from a home office or on client sites. We do not track how much time is spent in either place (except for billing purposes.) Our turnover is basically zero in the last several years – not just in HR District Office, but in Higbee Associates as a whole.” –Lynn

—————————–

“I love the concept! Unfortunately, I don’t think it would work in our business, which is retail. We might be able to use it for back-office/administrative functions, but I believe there has to be some face time in order to foster teamwork.” –Lise

—————————–

“On the surface this appears to be a creative way to bridge the gap between generations and work place expectations.” –Kim

—————————–

“It is pretty hard to mentor someone that is not around on a consistent basis. This will undermine the relationship and make it harder to give feedback.” –Denise

—————————–

“Working set amounts of hours is really not about results, but about doing something because it is supposed to be done this way. If people could be more tied to the outcome of their work then more people would be happier with their careers. Its a great idea whose time may come down the road.” –Noelle

—————————–

“It sounds fantastic and I would love to be able to do it! But, I think that we (Americans) are used to a certain mindset in the workplace and that is the harder (usually more hours) you work the better employee you are. It would be hard to change that mindset in all of your employees and this could in turn create some resentment.” –Jen

—————————–

“Unfortunately adopting such a paradigm shift in culture would possibly cripple an organization who still follows workflows and corporate driven goal setting they built decades ago. Many newcomers are all for it and working smarter is. Not looked at as valuable as sitting at your desk looking busy from 9-5. Anyone else’s company still in a time warp?” –Steve

—————————–

“The flexibility to manage your time as you need would create less stress in a job and in life. In turn this makes you more productive. More productive means more money, and money is always the bottom line.” –Brad

—————————–

“The ROWE concept is a great one but measures would have to be in place to ensure excellent service. Customers want/need (pay) to have access to their vendors so making sure the correct results are delivered would be a challenge. It really requires drilling down to the specific results the organization wants to achieve and being able to understand what your customers want/need/are willing to accept. Companies would also need to have technology and communication (practices) infrastructures that would support the diversity of schedules and patterns brought on by this approach.” –Charles

—————————–

“I think more companies need to expand their thinking and rewards structure, sometimes money isn’t really the bottom line and quality of life is much more appealing.” –Gytahnna

—————————–

Your Biggest Concerns

From what I gathered in your comments, many of the concerns or challenges you expressed in your comments regarding ROWE boil down to physical presence and time elements — the need for employees to be physically in the office and during certain times, whether for meetings, teamwork building, customers, last-minute projects, ongoing deadlines, the ability to mentor, the desire to keep an eye on employees’ progress, or something else. The founders of ROWE have detailed answers to many of the same questions and concerns you have all expressed — you can determine whether or not their answers satisfy you.

ROWE — Who’s Doing It?

Some of you also asked at which companies ROWE was currently in place. Companies like Best Buy, Gap Outlet, Girl Scouts of San Gorgonio Council, and Fairview Health Services’ (their IT department) have adapted a results-only work environment. You can read about one employee’s ROWE experience here.

And as for the concern that with ROWE, employees won’t show up for meetings, answer calls, or meet deadlines, Eric Severson, VP of HR for Gap Inc., says, “That just doesn’t happen. People need feedback on projects and will come to meetings to get sign-offs. Some people still work 9 a.m. to 5 p.m. every day, and that’s fine. ROWE is your choice.”

ROWE or not, workplaces are constantly changing — and we enjoy discussing those changes with you. Any additional thoughts about ROWE?

Be the hero and surprise your team with three months of breakfast treats from Wolferman’s, or singlehandedly caffeinate your employees for all of Q3 2010 with a 3-month Dunkin’ Donuts coffee subscription. And even if you don’t win either of those, you have a chance to win your own copy of “Why Works Sucks and How to Fix It.”

Entering is Easy:

Simply answer the question, “Do you think a results-only work environment would work at your company? Why or why not?” in the comments below — and you’ll automatically be entered to win!

What’s ROWE all about? Read on to find out — and then enter to win for your chance at free swag!

What’s ROWE?

At a SXSW Interactive panel this past March, I listened to the founders of the ROWE (Results-Only Work Environment) movement, Cali Ressler and Jody Thompson, speak. After hearing more about ROWE and the well-known companies who had successfully adapted a results-only work environment, I was intrigued — and like many others, I had a lot of questions.

The concept of ROWE is, at its face, simple. People should have control of their own time — not the companies for which they work. In a results-only environment, the only thing that matters is results – not how many hours you’re at the office.

• As an employee, you own your time 24/7.
• Unlimited PTO as long as the work gets done.
• Go to the grocery store on a Tuesday at 10 a.m. if you need to.
• No more mandatory meetings.
• No more permission-granting from your employer, but instead, performance guiding.
• Employees are trusted with their time.

As Ressler and Thompson say, “Work isn’t a place you go — it’s a thing you do.” They are quick to stress that ROWE is not the same as flex time, telecommuting, job sharing, or employees to work from home a couple of days per week — those options, they say, are not enough.

From www.gorowe.com:

In a results-only company or department, employees can do whatever they want whenever they want, as long as the work gets done.  You make the decisions about what you do and where you do it, every minute of every day.

Here’s a video explaining ROWE, featuring employers who have adapted it:

The CEO of Girl Scouts of San Gorgonia Council, who pioneered ROWE for the organization when she came on board as CEO, recently wrote an article about her take on ROWE and workplace flexibility.

The Benefits?

According to stats on Ressler and Thompson’s website:

• ROWE teams report an average increase of 35% in productivity by eliminating waste from systems and processes, which increases employee capacity.
• ROWE teams also experience up to a 90% decrease in voluntary turnover rates.

Other benefits:

• Talent retention and attraction — Ressler and Thompson argue that companies in a results-only environment have a competitive advantage, as many candidates willing to be paid less money and have more freedom rather than work in a company with a traditional structure and more money.
• Optimization of space — Employees are working remotely much of the time.
• Elimination of wasteful processes — Employees will not be wasting a company’s time, money, and resources.

Challenges?

This may all sound too good to be true — so in our follow-up post, we’ll address some of the challenges companies who choose this route face, as well as some of your proposed challenges.

As employees of companies of all sizes (or as candidates looking for your next job), we at The Hiring Site want to get your thoughts. If nothing else, with work/life lines blurring more and more and more workers demanding (or at least requesting) flexibility and freedom in the workplace, it’s an interesting concept to start discussing.

How to Enter:
Simply answer this question in the comments below: “Do you think a results-only work environment would work at your company? Why or why not?”

Once you submit your answer, you’ll automatically be entered to win.

What Can you Win?

• One of you will win a 3-month breakfast club subscription for your team
• Two of you will win a 3-month Dunkin’ Donuts coffee subscription (that’s 2 lbs./month of regular or decaf, whole bean or ground, however you want it!)
• Four of you will win a copy of “Why Work Sucks and How to Fix It” by Cali Ressler and Jody Thompson.

Contest Details:
Entries will be accepted from 12:00 a.m. CST on Monday, May 17, 2010 until 11:59 p.m. CST on Friday, May 21, 2010.  Each account may only submit one answer for consideration; subsequent entries will not be considered. Spam responses will not be considered. The winner will be picked at random and notified via e-mail the week of May 24, 2010. Please read the full list of official contest rules and regulations.

Just answer this question: “Do you think a results-only work environment would work at your company? Why or why not?”

Want to hear more about ROWE? Listen to Ressler and Thompson on NPR, in a three-part story about result-only work environments.

Last week, I challenged readers to share the most difficult interview questions they’ve ever gotten – as interviewers. 

From the blunt (“What don’t you like about working for your company?”) to the bizarre (“If you walked into a room filled with jars and I was one of the jars, what would I have to contain to stand out from the others?”), the only thing more surprising than the actual questions our readers submitted were the surprisingly insightful lessons they gleaned from those questions.  

So without further ado, I present The Hiring Site readers’ nominees for the most difficult-to-answer interview questions they ever received from job candidates…and what they took away from the experience:

• “What is your company’s mission statement?” Seems like an innocent enough question, but Christina Thais was still relatively new to her company when a candidate asked her this during a phone interview, causing her to go blank. Another reader, Angie, had a similar experience when a candidate asked her to describe the company’s corporate culture. Since then, Angie writes, she has “taken the time to really think about how to communicate our corporate culture to future candidates.” Lesson learned: Both Christina and Angie’s experience highlight how important it is to ensure your employees understand the company vision, mission and values and constantly look for opportunities to communicate these things. Not only will the constant reminders keep you and your employees accountable for upholding these values and objectives, but the ability to recite these things off the bat is a sign to candidates that you actually “walk the walk.”  
• “What don’t you like about working for your company?” After being asked this question, reader Jessica writes, “I now prepare myself with potential similar difficult questions that may come up during the interview process.” Lesson learned: Alas, you can’t anticipate every difficult question that’s going to come your way, but you can anticipate that difficult questions will come up, and when they do, your best bet will be to simply tell the truth.  After all, if you’re dishonest or bend the truth, you risk the chance of setting false expectations for the candidate. A sugar-coated answer might help you fill the position, but it won’t stay filled very long. [Side note: This is also a good attitude to have if you, like one reader, Bridget, ever get a question like: “If you walked into a room filled with jars and I was one of the jars, what would I have to contain to stand out from the others?” “I’m still not sure how to answer that question,” Bridget writes.]
• “So what’s in it for me?” Another reader, NL, remembers being “appalled” when a potential candidate for an entry-level receptionist position asked this, the second in a line of questioning that began, “Why should I accept an offer to work for this company? Obviously, you’re not Google, with candidates sending you flowers, balloon telegrams or banging on your door to get it in.” Lesson learned: Not only did the candidate’s attitude reveal that she would not be a good fit for the company and that “phone screens are essential!” but it also seemed to confirm what NL already knew: It’s more than okay to not be Google. “Considering that every other candidate had heard about us prior to even applying…we are doing something right.”
• “Will you be keeping in touch? WILL you?”  It’s easy to forget how heavily candidates depend on that post-interview phone call from you…until one of them actually says so. Such is what happened to one commenter, J., who was met with bitter disbelief after promising to keep in touch with one candidate, who had apparently been (falsely) told one too many times by recruiters that she’d be called back.  Lesson learned: The confrontation taught J. ”that a response to a candidate is not a courtesy, it’s an essential part of the process and should never, ever be overlooked or taken lightly. We are dealing with real people with real lives and very real concerns and challenges. Every one of them deserves respect, and a response.” Couldn’t have said it better myself.
• “How many healthy choices do you offer in your vending machine?” When Eileen Hershkowitz received this question as well as many others about various working conditions at her company that promoted a healthy lifestyle, she realized that the candidate was seeking affirmation that her company not only talked about employee wellness, but truly executed that in its culture. Lesson learned: Eileen writes, “The candidate really had a valid point in my mind and made me re-think how important areas such as break rooms, and choices in vending machines and/or cafeterias can affect how your employees view your organization in the commitment to its most valuable resource.” In other words, it’s in the every day things things companies do – not just through quarterly bonuses, annual awards or periodic celebrations – that communicate to your employees that you sincerely value their efforts, support them and want to ensure their success. 
• “What are the specific steps you as my manager take to ensure my success in this position, and what are your procedures for preparing for my termination if I’m not?” After getting this question at the end of a sales position interview, reader James was understandably thrown off guard. After all, not many people ask about the firing process; however, James wrote that it made him consider how his accountability practices play into his goals for his team’s performance.   Lesson learned: “Interviews (especially for sales positions) need to include detailed expectations for success and ‘how’ the candidates will be held accountable for that success so that he/she knows exactly what will be expected of them should they get the job.”
• “Why isn’t anybody that works at your company happy?” Sure, it’s not the most eloquently phrased question, and perhaps a tad on the presumptuous side, but when a candidate  threw this question to one anonymous reader, rather than take offense and immediately dismiss the candidate, the interviewer instead took the opportunity to find out where the candidate had gotten such an impression and clarify any misconceptions about the company. Lesson learned: The interview process provides an opportunity to find out how well your company is executing its employment brand, and give insight into how to better execute it. 
• “What do you do if he (the owner) dies?” Despite its bluntness, reader Brett found this question to be smart once he realized that the candidate was thinking long term, and was concerned about the company’s viability should he be hired. Brett writes that this question “made me start to think – we prep for a lot of things like talking salary & benefits because we think about what we’d want to know… but you never know who’s sitting on the other side of the desk and what their wants/needs are…”  Lesson learned: Brett brings up a good point about the importance of doing the right research to understand candidate attitudes, behaviors and perceptions when recruiting and trying to sell your company to candidates.

The overall lesson?
At the very least, questions like these can give you insight into how an individual thinks and his or her motives for taking a job, as well as a glimpse into their soft skills, what kind of employee they will make and how, if hired, they would potentially sell your company to others, to name just a few additional benefits.

At the most, these questions can help prepare you for future interviews and give you insight into something about your company that needs to be addressed (see “Why isn’t anybody who works at your company happy?” above) – whether it’s better communication about the company mission statement, or the fact that you need to better manage or build your external employment brand.

What about you? Any questions of your own to add to the list? And if so, did you learn from the experience?

If you can tear yourself away from KFC’s Double Down sandwich or the latest episode of Glee long enough, take a few minutes to check out what you’ve missed this past month in the wonderful and sometimes wacky world of recruitment.

We found reason to be optimistic with CareerBuilder and USA Today’s Q2 2010 hiring forecast results, and BLS released March’s Employment Situation report, which revealed that the economy saw its largest job gain in three years. And hey! Things are even looking up for college graduates in terms of the job outlook.

While we’re talking about better news in hiring, I should probably mention that we just released our new how-to-hire e-book, CareerBuilder’s Ultimate Recruitment Guide. Download a copy for yourself — or your team — now.

What are workers spending their tax refunds on this year? Is it that trip to see grandma in Wyoming? A new lifetime supply of bathroom tissue? You may be surprised. On that note, a new CareerBuilder survey found that the majority of employers are doing something to become more environmentally friendly, or “green” –investing in bathroom tissue made from recycled tissue, perhaps?

Jim Greenwood, CEO of Concentra, Inc. shared his thoughts on being a CEO — a Chief Encouragement Officer, that is — and talked about Concentra’s workplace culture, the importance of giving colleagues an opt out, and much more.  Another leader, Martha O’Gorman, chief marketing officer at Liberty Tax Service, talked with us about why employees should be left to do their jobs, when humor’s appropriate in workplace culture, and why the company doesn’t believe in traditional national advertising.

Do you want colleagues — or ex-colleagues — rating you anonymously and gaining control over whether that next employer wants to hire you? A new social networking site, Unvarnished, thinks you do. Speaking of the power of employee referrals, we revealed how a personal phone call from George Lopez to Conan O’Brien helped Conan decide to sign on to Team TBS.

Lastly, we discussed AOL’s success in employment branding, and why you need to know who you are — and who you aren’t — as an employer.

Here’s some other employment news that’s been making us gasp, cringe, or smile this past month:

• Sooooo… did we mention our new recruitment e-book is out? We might have.
• Some companies send you back to school.  Other companies school you on social media best practices, university-style.
• Why the job hoppers who make you hesitate may actually make the best employees.
• You’d probably gasp if you got this kind of e-mail from a potential intern. Amirite?
• The best culture attracts the best talent — here’s 10 ways to get in on the action
• Top Employee, anyone? Five ways food and restaurants are mixing in an awesome culture.
• Sometimes, your employees need to feel empowered to get on that bike and fall off. And learn to get back up. And, you know, fall off again.
• Speaking of bikes, some of you may want to bike to a nearby establishment to see what a  “jobless recovery ale” is like. Taste the happy… ?
• Would you pay Donatella Versace to judge your skills and that skirtyougotforlike$10shhhh — for charity?

Anything we missed?

Liberty Tax Service has been the recipient of several awards in the past couple years – which of these are you most proud of and why?

We’re proud of all of them, but I think the one that we’re most proud of is one that we just received locally from Inside Business magazine, calling Liberty Tax Service “one of the best places to work in Hampton Roads” (which is the Tidewater Region of Virginia). To be named the best place to work in an entire metropolitan region was really special to us because we really embrace our culture, and we are proud to be recognized as a great place to work. Our rankings in Entrepreneur Magazine also stand out because that’s an industry-wide franchise publication that many people refer to when they’re looking to purchase a franchise opportunity. To be recognized by them as one of the fastest growing franchise opportunities – and one of the best out of 500 opportunities – is good for the franchise system in general.

The Liberty Tax Service franchise opportunity is #9 on the fastest growing franchises list of the 2010 Entrepreneur “Franchise 500.” To what do you attribute your growth?

I think the number one thing is the experience of the management team. Our CEO, John Hewitt, founded Jackson Hewitt Tax Service in 1982 and grew that to a very large franchise system, a system that today still bears his name. I, myself, am one of the founders of Liberty Tax Service, and I have over 20 years of experience in the income tax industry. When we decided to start another income tax company, we made a bunch of rules: to learn by our mistakes, to help foster the culture, and to promote people to jobs that they were good at. I think that the reason that we’ve been so successful is because we have been able to hire the right people, make them happy and then bring on great franchisees.

How would you describe your philosophy as it relates to people and their impact on your daily business?

I believe that people should be left to do their jobs. I don’t believe that [micro management] fosters creativity and excitement in the workplace. My personal philosophy is to hire the right people, give them their job description and what their key result areas are, and then let them go ahead and figure out how they are going to achieve those results. One of the principles of our company is, “Mistakes are a wise person’s education.” We believe that nobody’s perfect, and you’re going to make mistakes, and your mistake is like an education. We [as managers] are here to guide you, but you’ve got some freedoms and some flexibility to make your own decisions on how you’re going to run your business.

How do you engage and relate to your people? What experiences or lessons influence your leadership style?

Many folks who work with me have been with me for a long time, from the beginning of starting Liberty Tax Service. We are, as a group and as a department, very tight. There’s a lot of laughing that goes on, but when the work needs to get done, we push to be the best and to really get results because everybody is proud to be a part of the marketing department. If I attribute anything to my management style, it’s the fact that I let people do their jobs. I truly believe that you can have fun every single minute you’re at work if you enjoy what you’re doing.

How do people affect your business, particularly as it relates to your revenue stream?

We manage our employees though the position-results description method: Our employees set a goal for what their job is, and then there are key result areas that they agree with their manager are “the things that I am going to achieve this year.” We make sure that each key result area is measurable, but we also make sure that they are attainable. We work together throughout the year to make sure that everybody is on track. It’s a really good way to kind of put your goals down on paper and then track if you are achieving them.

Some people believe HR to be the only department with a responsibility for the organization’s people, yet you’ve made your overall talent strategy a priority in your role. Tell me about that.

I think our company operates quite a bit differently from some other large companies to attract good people. We have a referral program that motivates our employees and our franchisees to seek out good people. Our HR department is not a traditional HR department. They help us with issues, but when it comes to the actual hiring process, it is really left up to the managers to find and interview those people and make the hiring decision. We look for the right people, we bring them on, we test them in different positions, and we find the right job for them. It really boils down to this: you’ve got to hire for attitude and then train for skill. If somebody doesn’t have the right attitude, it doesn’t matter what job you put them in, they are not going to perform. We like to hire people who are happy, positive, and willing to stretch and to learn.

I understand that Liberty Tax Service doesn’t advertise nationally, and you’ve relied heavily on guerilla marketing with wavers and franchisees generating most of the buzz about your brand in the market. How have you used social media to extend your non-traditional marketing to reach a wider audience, centralize marketing efforts, and preserve your brand?

We’re new to social media. We knew that we needed to be involved in that, but we weren’t really sure how to do it. The first thing we did was hire an online brand manager who has experience in that environment. We’ve relied pretty heavily on the folks at CareerBuilder to help guide us through that and give us ideas on how we can better position ourselves on the web with social media.

We don’t believe in traditional national advertising. Television has lost a lot of its effectiveness. We continue have a very high percentage increase in business every year, and I attribute it to the fact that we’re doing non-traditional things, whereas our competitors are still acting very traditionally when it comes to media and to advertising.

We’ve developed a persona: We’ve developed a Facebook page that is dedicated to “Libby” and her adventures going across the United States and what she is going to encounter during tax season. We also have a traditional Facebook page where people can ask questions and we can post tax tips. Building the friend base has been very easy. People are interested, especially during tax time. Everybody has to file taxes, so you have a ready-made base of people who are seeking information, and we’ve found a fun way to do it through the interaction on the social media sites. And it has been very successful for us so far.

Tax preparation is a very personal service, and communicating on a one-on-one basis is far more meaningful to our customers than mass media advertising.

What lessons have you learning along the way in regards to social media?

One lesson we’ve learned is that you need to have a solid background in what your strategy is and how you’re going to implement it. I think you can hurt yourself very easily by going out onto Facebook or Twitter and not understanding what the rules of engagement are. You can kill your image as quickly as you can build your image if you don’t respect those parameters.

When we started, we were dabbling in it and didn’t really have a firm grasp of what we should be doing. I think we made some wise decisions by getting help from people who understood the space and could make some recommendations on how we should move forward. I feel really comfortable with where we are now with our social media presence, because we are moving through the environment in a way that is not only proper, but also fun and inviting for the people who are participating on our sites.

How have you leveraged your employment brand to grow your business? Why is this important to you?

It may sound cliché, but we have a group of advocates out in the marketplace, in virtually every DMA in the country who really love Liberty Tax Service, and who love working for Liberty Tax Service. So we’ve got this band of advocates who are out there singing our praises. Just last weekend I was at an office and there was a waver out on the street, and we had three separate people walk in and say, “How do I get that cool job? I’d like to have that job.” It’s rewarding and gratifying, but it also lets you know that people are noticing us and they understand what it means to be part of Liberty Tax Service. We’re just doing an outstanding job of recruiting the right people, showing them the right way to do business, and they in turn tell everybody they know.

I would have to start with our CEO, John Hewitt. John is the consummate workaholic. He is constantly striving for betterment: both betterment of the company and giving the people who work within the company the opportunity to continue to grow and to achieve. His leadership, wisdom and vision are paramount to the success of our company. We like to call him the granddaddy of the industry. His wealth of experience and knowledge is unsurpassed in the income tax industry and in business circles in general.

Then I would have to use the franchisees, collectively, as our second group of people who propelled Liberty Tax Service to where we are today. We’ve got, I think, an unusual group of franchisees. Our franchisees are very entrepreneurial and are constantly bringing us all kinds of great ideas. And they bring them to the table with passion and understanding of what it’s like to be out in the field and on the front lines with the customers. They’re all just very, very motivated and really love what they are doing: They’re the kind of people that you want to hang out with.

What other advice would you share through this piece?

My advice to anyone who is looking to start a business or to re-engineer their business is to look outside of what you know. Just because this is the way that we’ve always done it doesn’t mean that’s the way that it always needs to be done. And that applies to virtually any business – whether it’s manufacturing, retail, science, or anything – because if you don’t look for a different way of doing things, you’re going to get the same results you’ve always gotten.

John likes to say, “If you do what you always did, then you’re going to get what you always got.” Another one of our principles is to break boundaries. You have to take those risks. You have to be able to steel yourself and say, “Okay, I’ve never done this before, but now I’m going to figure out how to do it and here’s the goal that we’re going after.”

_________________________________________________________________________________________

About Liberty Tax Service

Liberty Tax Service is the fastest growing retail tax preparation company in the industry’s history. Founded in 1997 by CEO John T. Hewitt, Liberty Tax Service has prepared over 7,000,000 individual income tax returns. Liberty Tax Service provides computerized income tax preparation, electronic filing and online filing through eSmart Tax. Each office offers customers audit assistance, a money back guarantee and free tax return checking. The Liberty Tax Service franchise opportunity is #9 on the fastest growing franchises list of the 2010 Entrepreneur “Franchise 500.” For more information on Liberty Tax visit www.libertytax.com

As many of you are likely aware, the 40th anniversary of Earth Day is tomorrow, April 22. Around the world, people are taking part in everything from planting gardens, to clean water projects, to climate rallies, to people-powered smoothie making to celebrate and raise awareness. The White House is making a splash by dedicating five days of events to celebrate Earth Day.

In addition, Vice President Joe Biden announced earlier today that $452 million in Recovery Act funding will go toward energy-efficient building retrofits in 25 communities. These 25 projects will leverage an estimated $2.8 billion from other sources, which will go toward retrofitting hundreds of thousands of U.S. homes and businesses in the next three years.

Are businesses ready?

So, with all this retrofitting to come — and with many job seekers seeking out socially responsible companies — it’s exciting to hear that many companies are paying attention and have taken steps — or plan to take steps — to become more environmentally friendly, as indicated by a new CareerBuilder survey of more than 2,700 hiring managers. As Kimberly, a recent commenter on The Hiring Site, wrote:

“Our job descriptions have been revamped to instill a “day-in-the-life” of… to example our culture. We also include our organization’s work/life balance, community involvement and our “green” initiatives.”

According to survey results, one in ten employers say they have added “green jobs,” otherwise known as environmentally-focused positions, in the last 12 months, despite the tough economy, and nearly 10 percent plan to add more in 2010.

Which region’s leading the pack?

Employers in the Northeast (14 percent) added the most “green,” or environmentally friendly, jobs over the last year, followed by 11 percent in the South, 10 percent in the West and 9 percent in the Midwest.

Of those surveyed, which industry’s most green?

Retail led the industries surveyed, with 24 percent indicating they have added green jobs over the last 12 months. What percentage of other industries indicated they’ve done the same?

• Eighteen percent of transportation and utilities
• Fifteen percent of sales
• Fourteen percent of IT and manufacturing
• Ten percent of financial services

Companies are not only adding environmentally friendly positions within their organizations, but they are also strengthening their current in-house green programs. Nearly 70 percent of companies say they have added programs to be more environmentally conscious in the last year. The most popular green programs include:

• Recycling (47 percent)
• Using less paper (43 percent)
• Controlling lighting (40 percent)
• Powering down computers at the end of the day (29 percent)
• Purchasing office supplies made from recycled materials (25 percent)

“Green opportunities continue to grow as companies take advantage of increased government programs designed to spur job growth and reduce the country’s carbon footprint,” said Rosemary Haefner, vice president of human resources for CareerBuilder. “The green category has expanded over the past few years and job seekers are finding environmentally friendly positions in virtually every industry and at every job level.”

What’s going on in the marketplace?

The following are some examples of green job opportunities that can be found at Going Green Jobs, CareerBuilder’s site designed to connect green employers and job seekers:

1. Hydrologist — The median annual income is $78,458.*
2. Solar energy system designer –The median annual income is $65,160.
3.Wildlife biologist – The median annual income is $38,301.
4. Science teacher – The median annual income of kindergarten, elementary, middle and secondary school teachers ranges from $51,373 to 57,537.
5. Waste management engineer — The median annual income is $89,067.
6. Environmental attorney — The median annual income for attorneys specializing in construction, real estate and land use is $99,579.
7. Urban planner — The media annual income is $65,768.

* Salary information from CBsalary.com.

What are you doing for Earth Day 2010?

What is your company doing to take part in Earth Day — or what has your business done recently to become more environmentally friendly? What kind of an impact is it having on your business and on your employees?

If you are looking for ideas of service projects in your local area, check out the Earth Day 2010 list.

We at CareerBuilder have created this e-book for you, the employer.

• For the small bait and tackle shop owner, as well as the restaurant franchise owner.
• For the small tech firm, as well as the Fortune 500 corporation.

Because while your recruitment needs may be vastly different from every other business, you still do have recruitment needs. And whether you are concerned with getting less application drop-off, building a stronger employment brand, delving into the world of social media, providing more training opportunities for your employees, or a myriad of other challenges, CareerBuilder’s team of experts can help you isolate and tackle the specific areas of concern in your recruitment process and move forward to meet your next challenge with confidence and ease.

Use this e-book to discover our best tips around:

• Recruitment benchmarking
• Talent intelligence
• Compensation strategy
• Employment branding
• Social media recruitment/ social recruiting
• Employee engagement and retention
• Candidate attraction
• Recruitment process optimization
• Employee training
• Succession management
• Employee onboarding
• Interview questions
• …and more!

Download CareerBuilder’s Ultimate Recruitment Guide e-Book, our brand new how-to-hire guide stocked with the latest tips and advice – and designed to address your unique recruitment needs today.

The outlook for college grads is not the same as it has been in the past — like, say, in 2007, when 79 percent of employers indicated in a CareerBuilder survey that they planned to hire recent college grads. Still, although it appears the overall job market for 2010 college graduates will remain highly competitive, this year’s job forecast is showing some signs of improvement.

Although the number of employers planning to hire recent college graduates in 2010 is 44 percent — relatively unchanged from 2009’s number of 43 percent, one in five employers (21 percent) who are planning to hire recent grads said they will hire more of them than they did last year. On top of that, 16 percent (as opposed to last year’s 11 percent) reported they will offer higher starting salaries than they did in 2009.

Wait — how high?

• Thirty percent of employers plan to offer recent college graduates starting salaries ranging between $30,000 and $40,000.
• Nineteen percent will offer between $40,000 and $50,000
• An additional 19 percent will offer $50,000 or more.
• Thirty-three percent will offer less than $30,000.

“Even though companies are gradually starting to hire again, the job market will still be challenging for college graduates this year,” said Brent Rasmussen, President of CareerBuilder North America. “To take advantage of the opportunities that exist, it’s important for recent graduates to start their search early, remain positive and keep an open mind. In addition, networking and showing relevant work experience – whether it is internships, class work or volunteering – can help make your application stand out.”

Work experience — what counts?

When looking at a candidate’s resume, particularly of a soon-to-be or recent college grad, what really counts when it comes to work experience? If you’re only looking at a candidate’s paid work, you ought to broaden your considerations. Experience can come from many places, and particularly in light of a tough economy, candidates are exploring new areas to gain the experience that can sometimes be hard to find in the traditional sense.

Employers reported that the following activities qualify as pertinent work experience for recent college graduates to include on their resumes:

• Internships – 62 percent
• Part-time jobs in another area or field – 50 percent
• Volunteer work – 40 percent
• Class work – 31 percent
• Involvement in school organizations – 23 percent
• Helping managing  sorority & fraternity activities – 21 percent
• Sports participation – 13 percent

More than just that je ne sais quoi

Furthermore, experience, whatever parameters you define it in, is not the only important factor in a candidate’s application. While employers in our CareerBuilder survey said that experience is one of the most influential factors in their decision to hire a recent college graduate, they also pointed to the following attributes:

• Good fit with company culture
• Comes in with good ideas and asks good questions
• Educational background
• Level of enthusiasm
• Comes to interview prepared and is knowledgeable about company

Speaking of recent college grads doing their homework, it may be a good time to make sure you’ve done yours by tweaking those tired interview questions. It’s almost graduation time, and while you may be screening new grads, they’ll be screening you too. It’s a new class, with new expectations.  Are you ready?

You can find the full press release about 2010 college graduates here.

Looks like the rumors (being rumors and all) were false: TBS announced today that Conan O’Brien has signed a deal to star in a late night talk show on the network, effectively putting to rest earlier speculation that FOX was going to sign the former “Tonight Show” host. 

I wrote earlier about how ,as an employer who’s hoping to attract a top talent like O’Brien, FOX was doing everything right…so how did TBS, a cable television network that isn’t exactly known for its original late night programming and certainly doesn’t bring in the same audience numbers that FOX does, secure this coveted hire?

Oddly enough, it was the perception that TBS is not a network like FOX that became a crucial part of its employee value proposition.  As noted in an NPR story published today, after dealing with all the “affiliate politics at NBC,” O’Brien was apparently wary to sign a deal with FOX only to have to deal with demanding affiliates all over again. (The tactic is not unlike what I posted last week about how AOL was leveraging its status as a “non-Google” to attract former Google employees.)

Another major selling point? TBS appealed to its candidate’s intangible needs: By letting O’Brien own this show, the network is giving its new hire those career opportunities that employees love so much.

Finally, in a move that seemed to cap the deal for TBS, according to Media Decoder, the network wisely utilized what we in the recruiting world call an “employee referral.”  Here’s how it happened…

 TBS’ offer to put O’Brien in the 11 p.m. time slot and push George Lopez’s show to the midnight slot was eerily similar to the very proposal that eventually led to O’Brien’s bitter departure from NBC. Needless to say, O’Brien was unwilling to do to Lopez what he felt had been unfairly done to him, and initially refused the offer. That’s when TBS enlisted the help of its own employment brand advocate, if you will, Geore Lopez himself, who personally called O’Brien to sell him on the offer.

So just to recap what we’ve learned today: FOX’s employee value proposition was good. But as far as O’Brien was concerned, TBS’ was better. Employers would be wise to take a cue from TBS, which smartly did its homework on its ideal candidate, then leveraged what it knew about that candidate’s perceptions, values and needs to market itself and appeal to that candidate as an employer of choice. Well done, TBS.

Can you remember the last time you heard the phrase “You’ve got mail”? (And NOT counting all the times it’s followed the question “What movie is the Oxygen network going to be playing this Friday night?”)  Feels like a while, huh?

Well, prepare for a blast from the past, because the company that used to be America Online is suddenly a hot commodity again…or at least it is among job seekers…

In the past year, AOL has successfully recruited employees from high-profile companies like Google, Yahoo!, Microsoft, The New York Times and Time Warner, prompting AdAge’s Michael Learmonth to ask, “Why does everyone want to work at AOL all of a sudden?” in a recent article for the online magazine.

You can’t blame the guy for asking: Nothing against AOL, but it’s been roughly a decade since the company’s heyday as the “goliath of Internet service providers.”  So how is it suddenly an employer of choice among what is surely a highly sought-after talent demographic?  Well, it’s simple, really: Basically, AOL is a lesson in employment branding done right.

By understanding the specific talent demographic its brand appeals to, AOL gets one of the most crucial elements of employment branding right: It knows what it stands for – as well as what it doesn’t stand for – as an employer.  

“Employment branding is about knowing who you are as an employer, but just as importantly, it’s about knowing who you aren’t,” says employment branding expert Mary Delaney, President of CareerBuilder’s human capital consulting company, Personified. 

In AOL’s case, the company knows it’s no Google…nor is it trying to be.  Sure, Google enjoys a reputation as a top company to work for, but that doesn’t mean that it’s the right fit for every single worker ever.  Understanding this, AOL seems to be using its smaller position in the industry as its employee value proposition: By marketing itself as a place where employees will be challenged to expand their knowledge and help rebuild what was once an industry giant, AOL is appealing to a candidate base that is hungry for career, professional development and training opportunities, factors that a recent employment branding study found to be among the top reasons employees chose their employers. 

Similarly, if you look at the list of the 50 Best Small and Medium Companies to Work For in America, you’ll notice how these employers sell their brands as ones that can meet employees’ intangible needs – such as motivation, empowerment, trust and recognition.

The takeaway here? All too often, companies try to sell themselves as something they are not – effectively making promises they can’t fulfill – when, in fact, they should be embracing what differentiates them from other companies and focusing on what they do offer. 

As AOL demonstrates, companies need to look at what is unique about their culture – and what demographic is attracted to that – rather than waste their time trying to appeal to a group of candidates that would fit better elsewhere.

Thoughts?

It goes without saying (at least, I hope it does) that you should know the behaviors and perceptions of your target audience before embarking on any sort of recruitment marketing campaign – that is, any sort of successful recruitment marketing campaign.

…Which is why you might find the recent findings from online advertising network Chitika interesting. Chitika recently studied users on MySpace, Facebook, Twitter and Digg, to find that each social site has a distinct makeup of users with unique tastes. 

For instance, Twitterers mostly consume news, MySpace users want games and entertainment, Facebookers are into both news and community, and Digg’s audience has a mixed bag of interests.

 Among the most interesting findings from the study:

• Nearly half the traffic (47%) that Twitter generates falls into the news category
• Facebook users top interests appear to be news (which accounts for 28% of traffic), community (17%) and how-to/DIY (13%).
• MySpace users are most concerned with video games (28%) and celebrity and entertainment content (23%).
• Digg users have nearly equal parts interest in news (18%), celebrity/entertainment (18 %), and video game content (17%), but the majority of their interests (26%) fall into “other.”

What do these findings mean to you as a recruiter?
For one thing, as this Mashable article points out, it should serve as a reminder of how integral social media has become as a communications tool. “It’s important information for marketers, advertisers and brands hoping to appropriately leverage each site,” writes Mashable’s Jennifer Van Grove.  

Ditto for recruiting: This glimpse into social networkers’ behavior should give you an idea of not only which social networks your ideal talent is using and how they are using these networks, but also how you should shape your message based on which site you choose to spread that message.

(For instance, MySpace might not be the ideal place to recruit for many employers, but it could be a great avenue for employers who are looking for younger workers with enthusiasm for entertainment or video games to reach this audience. Want to get the attention of news-hungry Twitter users? Don’t just tweet out jobs. Link to interesting articles about something fun /exciting/positive/etc. your company is doing right now.) 

Secondly, and more to Van Grove’s point, these findings represent exactly the type of research employers and recruiters should be conducting in order to build and enhance their recruitment strategy.  As any marketing expert would tell you, you need to truly analyze and understand the behaviors of your target audience – in your case, current and potential employees – to ensure that your recruitment marketing dollars are being spent in the best possible way.

What is your compensation strategy — or do you have one at all? In many workplaces, employers are often just throwing darts to ultimately decide upon the monetary figure which becomes an employee’s salary. Last week, we asked all of you to answer the following question for a chance to win a Talent Compensation Portal report for two job positions: “What do you think is the most important factor in determining compensation?”

We received some excellent and diverse answers from you, our readers, and here are a few:

————

I believe work experience is the most important factor in determining compensation. Likewise, job performance should be the #1 determiner for raises and promotions. –Heather

————

The most important factor is the value the employee brings to the company. It’s not an exact science because there are multiple things to consider but at the end of the day you don’t want to be paid more than the value you are giving to your company or else it will be a short-lived situation. –Joe

————

I see experience along with certification/education as the biggest factors, but someone showing initiative and doing work beyond their job duties to better the company is deserving of a raise or promotion. –Stephanie

————

A person’s earnings at his/her most recent employer. –Jaime

————

A like position should not pay the same in NYC as it will in rural Nebraska since the cost of living are no where even close to the same. HR departments must know what their competition is offering for like positions “down the street” to be competitive and attract the best person for their company. A company that offers excellent benefits needs also to promote this to the candidates. –Lisa

————

When determining compensation for a new hire – experience, drive, passion, and aptitude play a role in compensation. If I can tell the new hire is applying or interviewing because they are just looking for a paycheck, I will not compensate them at the same rate initially as someone who is coming to the position with the same experience but is thirsty to grow. –Allison

————

The single most important factor in compensation is relevant job experience. Education is important, but someone with a degree and no relevant work experience, should not recieve as high a pay scale as someone who was working in their chosen field while getting their education, even if it was an internship. Attitude, drive, flexibility, vision, achievable goals all should be considered at the time of performance evaluation or promotion time. -_DG

————

Results, ROI, Performance – whatever you want to call it. New hire or veteren – it’s the one with a proven track record that should get the greatest compensation. –Brenda

————

There is a salary range for various “job titles w/descriptions/qualifications” in every industry area which is usually a boiler plate for compensation. Based on these salary ranges, employers will negotiate a compensation package within that range or sometimes higher to recruit and retain the best talent for all positions. –Sherry

————

The mention of a “boiler plate” is interesting, as are the answers we received from many of our readers, precisely because the idea of what compensation strategy is, or should be, is so varied. As we’ve seen from the responses, many employers think of  compensation strategy in terms like  “experience,” “past performance,” or “recent salary.” While these are definitely important and part of what makes up a strategy, it’s also important to think beyond these factors to questions like:

• What are you measuring a candidate’s experience against to determine the right salary?
• What are your competitors doing?
• What is the most frequent salary for the position you are filling, in your geographic area and industry?
• Do you have any idea whether your number is on the low or high end of the scale?

Compensation strategy is essential for attraction and retention

Obviously, your company doesn’t just pull a number out of thin air (right?), but it is important to understand which factors are involved in deciding upon a fair salary – and how those factors are determined in the first place. Assigning weight to factors arbitrarily without research off which to base it and back it up can be a dangerous decision.

If you want to position yourself as a best-in-class organization, it is wise to start thinking now about which compensation factors are important to your company, then use the most current and accurate compensation statistics to develop a strategy around your company’s compensation decisions.

Compensation is not only a big expense to businesses of all sizes, but is also crucial in both attracting and retaining your best employees. If your company doesn’t know the right compensation for a particular position, it is difficult to compete for a stellar candidate. And if your current employees find out that your company doesn’t realize their true worth, they’re not going to be sticking around for long.

As the employment market is constantly changing, your company, too, must continue to evaluate and adjust your compensation strategy to ensure you’re remaining competitive and balanced. With the most fresh and comprehensive compensation data at your side, your company can start putting method behind your money – and reaping the rewards.

The time has come! Enter for a chance to get a report with the most accurate, fresh, and complete compensation data available today.

How to Enter:
Simply answer this question in the comments section below: “What do you think is the most important factor in determining compensation?”

Once you submit your answer, you’ll automatically be entered to win a report generated from CareerBuilder’s Talent Compensation Portal product for (2) job positions (a $300.00 value).

What will that get you, exactly? The most up-to-date compensation information available for two of your most pressing job positions. No joke. Check out the video demo of Talent Compensation Portal here.

What’s a star performer worth…

…And why should you care? Well, as it turns out, compensation is the single largest expense for companies of all sizes. According to the Bureau of Labor Statistics, U.S. corporations’ total employee compensation expense in 2007 was approximately $7.51 trillion. Staggering, isn’t it? Yet, few companies have a real strategy around their compensation. Have you thought about the factors influencing compensation? How much is a great new hire “worth”? How about a company’s best employees?

Having the most accurate, fresh, and complete compensation information enables a business to:

• Optimize its salary budget
• Attract and retain the best people at the right price
• Keep up with the latest compensation trends
• Manage compensation during times of change
• Reduce turnover

It’s smart to start thinking about the factors important to you in determining compensation — it’s not only a big expense to businesses of all sizes, but compensation is crucial in attracting and retaining your best employees. If employers don’t know the right compensation for a particular position, how can they compete for a star employee? And if employees aren’t aware of what they are worth, they could be missing the right opportunities. Alternately, if they find out that a company doesn’t realize their true worth, they’re not going to be sticking around for long.

Contest Details:
Entries will be accepted from 12:00 a.m. CST on Monday, March 15, 2010 until 11:59 p.m. CST on Friday, March 19, 2010.  Each account may only submit one answer for consideration; subsequent entries will not be considered. Spam responses will not be considered. The winner will be picked at random and notified via e-mail the week of March 24, 2010. Please read the full list of official contest rules and regulations.

As a former Super Nintendo addict enthusiast, I was both excited and surprised to come across this recent Go magazine article about the growing number of companies using interactive software and video games as employee training and development tools.

Excited, of course, because it seems like a cool, fun way to engage employees (and brought back fond memories of watching Mario hop around in a Frog suit)…But also surprised by just how many companies are embracing this trend: A reported 70 percent of major domestic employers used these ”serious games” to train employees in 2008, according to the Entertainment Software Association.  That figure is estimated to increase to 80 percent by 2013.

It’s encouraging to see employers move away from more traditional training methods like white papers, PowerPoint presentations and training calls - many of which seem as if they were designed to be tuned out (apologies if this is news to anyone) – and toward more engaging methods.  According to the article, those who use these training techniques say that video games help employees build business skills by putting them in situations that require critical thinking and decision making. 

Not to mention that being able to interact through computer simulation programs helps employees retain complicated information better than they would using other, more traditional training techniques.

Of course, the obvious downsides to using video gaming techniques to train is that the time and cost spent setting up and designing the customized software could be significant, depending on the complexity of the project.  And then there’s the not-so-minor fact that simulations can’t completely replace actual human interaction…But none of this is to say this technology doesn’t hold value (so long as its viewed as a supplement to, and not a replacement for, real world training) – and many will argue that the business benefits ultimately outweigh the costs.

No Longer Just a Training Tool…
In addition to helping companies develop employees’ business skills, more companies are utilizing video games in their recruiting and branding efforts as well. Here are a few examples:

• Candidate Attraction: The MITRE Corporation, for example, enables job seekers to download a 3D video game that gives players a better understanding of the company’s campus, how the interview process works, and view examples of company projects. Similarly, staffing firm Kelly Services has a virtual community in Second Life that gives job seekers an interactive experience to see what it’s like to work for Kelly, create buzz and differentiate Kelly from its competitors. In August 2009, the U.S. Army opened its Experience Center at a Philadelphia shopping mall, where potential recruits can play military videogames and learn about military bases and career options in an interactive way – helping the Army meet and exceed its recruiting and retention goals.
• Employee Engagement: Kansas City-based benefits provider Assurant launched the gaming suite, “It’s Your Business,” in 2007 with the goal of helping employees better understand the business in order to boost sales. What it ended up with was increased employee engagement and knowledge retention.  Today, employees are even more involved in the project, as they are the source of input for developing new training games.
• Employee Retention: In efforts to help employees relieve stress, refocus and (most importantly) avoid burnout, companies are increasingly relying on video games – turning their ordinary break rooms into game zones.  At the offices of the Chicago-based tee shirt company Threadless, taking a break to play a little Guitar Hero is an everyday occurrence for employees. And recently, Phoenix-based Multi-Systems, Inc. gave its employees a $10,000 budget to design a game room for them to unwind in, as a thank you for making various pay and benefits sacrifices the previous year. 

Where does your company fall among these other companies and their efforts? Does your company use interactive programs to engage current or potential employees? If so, feel free to share your experience in the comments section below…

As a society, we are willing to quickly forgive (or at least forget) some mistakes, yet when it comes to others (cough Tiger Woods cough), we’re still unsure where we stand. In the world of candidate interviews, the balance between what is acceptable and what is not can often be shaky — particularly in our current economy, with competition and pressure for jobs is at a high. With that in mind, we’re a bit sympathetic to the “most unusual” and interview blunders listed below. Everyone makes mistakes, and by examining our weaknesses in interviews, maybe we can all learn something — and become more polished  (candidates) and more prepared to handle tricky situations (employers).

The candidate interview anecdotes listed below are some of the results from a new CareerBuilder survey of more than 2,700 hiring managers.

Candidates’ most unusual interview blunders:

• Candidate wore a business suit with flip flops
• Candidate asked if the interviewer wanted to meet for a drink after
• Candidate had applied for an accounting job, yet said he was “bad at managing money”
• Candidate ate food in the employee break room after the interview
• Candidate recited poetry
• Candidate applying for a customer service job said, “I don’t really like working with people”
• Candidate had to go immediately to get his dog that had gotten loose in the parking lot
• Candidate looked at the ceiling during the entire interview
• Candidate used Dungeons & Dragons as an example of teamwork
• Candidate clipped fingernails

On another note, while some of the behaviors listed below wouldn’t fly in any interview (like, clipping fingernails — unless you’re applying for a nail technician job!), some of the behaviors below, when examined more closely, actually may make sense for some types of jobs — or should at least be given the benefit of the doubt by an employee.

What can employers learn from these examples?

1. When possible, give candidates the benefit of the doubt.

Candidates applying to your jobs are human, and like anyone else, they may do things you deem “weird” or “unusual” but that they see as normal. If you’re interviewing a really strong candidate, and they suddenly break out into poetry or impromptu beat-boxing, think about the implications on your business. Could this be a really creative candidate who just needs the right role and mentoring to thrive and help take your business to the next level?

Or if a candidate’s looking at the ceiling, might he or she be thinking hard or simply very nervous during interviews? Again, depending on the role at hand, these behaviors may simply not be acceptable (outside sales, for example), but if the candidate seems like a great candidate otherwise, what about getting him or her in a different setting or on the company floor and observing the interactions or ideas that come about? The candidate may surprise you

2. Consider that a candidate may in fact know something you don’t.

Using Dungeons & Dragons as an example of teamwork, although mentioned by an employer in the survey results as an “unusual response,” is actually not that far-fetched. It’s been reported that playing video games may lead to a lucrative tech job, for example, and that playing games like World of Warcraft can be great breeding grounds for real-world leadership skills. Whether it’s an affinity for video games or something else, a candidate’s ability to relate subjects he or she is passionate about to their job role may be worth a listen. Don’t be so quick to write the candidate off — he or she could be your next star employee.

3. Candidates have personal lives, just like you — and sometimes situations happen that are out of a candidate’s control.

A candidate’s dog got loose from its leash while waiting in the parking lot, and Concerned Candidate #1 must attend to his or her pet. Hey, it happens. We all have families, pets, and other personal things to attend to, and sometimes those things unintentionally cross over into our personal lives. A situation like this is more about how the candidate handles it. Does he or she handle it with grace and humor, apologize, and try to make up for the blunder? If so, you may consider letting Concerned Candidate #1 — if not Fido — into your office on a more permanent basis.

4. Sometimes candidates are hungry.
That, however, does not excuse swiping food from the break room, as one candidate did, according to the survey. But candy at the reception desk may do the trick.

If Quiznos’ was hoping to boost its employment brand, the fast food chain’s new environmentally conscious “Eat Toasty, Be Green” campaign – which includes the use of new biodegradable packaging and employee uniforms made from recycled materials – could not have come out at a better time.   

Job seekers seem to gravitate toward social responsible companies, according to a recent Kelly Services survey of nearly 100,000 people in 34 countries in North America, Europe and Asia. 

The reason for this? “Employees gain a sense of fulfillment when their employer is focused on not only the bottom line but also on initiatives and practices [that] have a common connection with the communities in which they operate,” said George Corona, Kelly Services’ executive VP and COO, in an article for Staffing Industry Review Magazine.

(Perhaps this helps explain why companies like Whole Foods and Starbucks – both of whom are often acknowledged for Corporate Social Responsibility efforts – often find themselves on ‘best companies to work for’ lists.)

Among the survey’s other findings:

• Almost 90 percent of respondents say they are more likely to work for an organization that is considered ethically and socially responsible, something that is consistent across all generations.
• 80 percent are more likely to work for an organization that is considered environmentally responsible, a figure that is considerably higher among older age groups.
• In deciding where to work, an organization’s reputation for ethical conduct is considered “very important” by 77 percent of Baby Boomers, 72 percent of GenX and 65 percent of GenY.
• 53 percent of Baby Boomers would be prepared to forego pay or a promotion to work for an organization with a good reputation, compared to 48 percent of GenX and 46 percent of GenY.
• In deciding where to work, policies to address global warming are considered “very important” by 36 percent of Baby Boomers, 35 percent of GenX and 31 percent of GenY.

Quiznos is just the most recent in a long line of companies who have started tweaking their products to appeal to an increasingly environmentally conscious consumer base, and hopefully, other companies will follow suit. 

While these initiatives are certainly good for branding purposes (and, of course, Mother Earth), employers should be aware that, in order to truly engage employees, they should also focus on internal initiatives, like letting employees work from home or investing in energy-saving technology.

Not only do these efforts reduce the strain on the environment, but also – and perhaps more enticingly – they help improve the bottom line by qualifying companies for tax incentives, boosting employee productivity and garner consumer support. 

Do the above findings surprise you? What sort of environmentally-friendly initiatives is your company using to both reduce energy use (and how has it made an impact on your workplace)?

Thanks to everyone who – in response to last week’s “We Ask, You Win” contest – shared their company’s biggest challenges in recruiting and retaining workers.  You gave us some great feedback, and I’d like to share some of those answers with the rest of our readers.

Challenge: “I have too many resumes to sort through.”  The influx of resumes recruiters and hiring managers are receiving right now can be both a blessing and a curse. As one reader puts it, “It’s great to have lots of choices [as far as resumes go], but the burden of time spent on this can be touch to manage.”  (Burden might be an understatement: One reader reported receiving as many as 800 resumes for a recently advertised job opening.)

Solution: “With the economy the way it is anyone and everyone applies for jobs regardless of title or description,” says reader Michelle, a source of frustration for many readers.  Michelle gets around this challenge by pre-screening applicants by asking them to answer detailed and specific questions.  Customized screening questions saves you time by enabling you to quickly distinguish between those applicants who actually meet the qualifications for the job and those who are simply “applying to anything and everything in hopes of the chance of just finding work,” as reader Shannon Crone put it.

(FYI, if you’re a CareerBuilder client, you should know that you can take advantage of free screeners – personalized questionnaires that job seekers fill out as part of the applciation process – to help weed out unqualified applicants.)  

Challenge: “We can’t offer competitive compensation to retain and attract valuable employees.” Due to tighter budgets and fewer monetary resources, many companies (understandably) are wondering how they’re going to attract and retain valuable workers unless they can offer competitive rates. 

Solution: First, make sure you’re aware of today’s going compensation rates. Many employers today are relying on old salary reports or historical data – which do not account for today’s economic situation and are therefore outdated.  Utilizing third-party talent compensation reports to pull real-time data from industry and area competitors will give you a clearer idea of what your competitors are offering – and the results may surprise you.

Second, think about what you can offer them that won’t cost as much.  Can you offer  relocation fees? A signing bonus?

Third, realize that salary isn’t everything for today’s job seekers. They also want a place that respects their need for a work/life balance.  Consider any unique benefits you offer – anything from flexible schedules to recognition programs to wellness benefits – and make sure you emphasize those anywhere you can – beginning with your job advertisement.

Kelly, a reader who says her company’s greatest challenge is competing to retain and attract employees at a time of reduced salaries and a frozen 401k match, says her company plans to stay competitive by communicating the value of the experience employees gain by working at the company and being part of a leading and growing company in its industry.

Not wanting to lose their top performers and well aware of the need to engage their employees, another reader, Angela, says her company recently implemented an employee recognition program to improve employee morale, engagement and retention.  

Good call, Angela: Employee recognition programs effectively lead to lower turnover rates, according to The Carrot Principle: How the Best Managers Use Recognition to Engage Their People, Retain Talent and Accelerate Performance, based on 10 years worth of data on 200,000 managers and employees. According to studies cited in the book 79 percent of employees who quit their jobs give “a lack of appreciation” as a key reason for leaving. 

Challenge: “I can’t find the qualified candidates I need.”  For some of you, it’s not that you can’t offer candidate the right price, it’s that you can’t get the candidates in the first place. This is especially true for those recruiting for candidates with highly specialized skills, which is the predicament one reader has found himself in when looking for a particular type of health care professional. 

Solution: Frustrated by the current supply of candidates, he has started reviewing psychology industry publications to source candidates.  (A tactic that isn’t unlike what Seattle-based Tableau Software recently did when it needed a Web developer with extensive knowledge of Drupal:  the company’s recruiters began surfing niche social networking sites that catered to Drupal enthusiasts, where they eventually found their new hire.)

For reader Nick Tompkins, geographic location is an obstacle to finding qualified candidates, who are hesitant to consider relocating to his company’s rural location, where there is a limited availability housing market. To counter this challenge, Nick is working to change relocation benefits for professional hires, as well as partnering with the local chamber of commerce to build more affordable rental housing.  Last but not least, the company is focusing on its stability and “strong industry position in the current economy” to sell itself as a desirable place to work. 

Challenge: “We can’t respond to candidates the way we want to.” Reader Keil Werner says that, as a recruiter, his greatest challenge – bigger than sorting through the plethora of resumes he’s getting – is making the time to respond to these candidates in an effort to maintain good relationships with these candidates and build a network from which he can source qualified candidates in the future.  

Solution: Keil brings up a good point about the importance of not only fulfilling the immediate need to hire, but also working to grow your talent pool so you’ll have an easier time filling positions that open up later on. Not to mention that maintaining ties with candidates can be good for both your employment brand and your business.  One way to keep the lines of communication open with candidates is to set up automatic e-mail alerts that tell applicants that their resume has been received and where it is in the review process – either through your company’s internal careers site or with the help of a third party.  If you use CareerBuilder’s Resume Database, for example, you can use the free ”My Letters” tool to create and save up to 20 different automatic response letters to send to job seekers after they submit an application to your job.

Care to add your two cents? Got any advice of your own to share?

One of our colleagues over at CareerBuilder’s job seeker blog, The Work Buzz, recently wrote about whether writing “To Whom It May Concern” as the salutation to a prospective employer on a cover letter is the kiss of death for a potential employee.

I think what’s most interesting about this question is that, as evidenced in the post’s comments section, both those in the position of hiring and of being hired have quite a varied opinion on which salutations are acceptable on a candidate’s cover letter — and whether it even matters.

For instance, “promytius” said the resourcefulness of finding out the correct person to address a cover letter to can be construed as “nosy,” while “To whom” or “Dear Sir/Madam” reflected respect for the hiring manager and education of the individual who wrote it.

“Denine” made the point that sometimes employers list the company as confidential in their job advertisement — and in that case,  it’s not only both undetermined and difficult to find out who the employer is, but it’s a red flag to the candidate that trying to find out and get in touch with a particular person at the company is not welcome.

“Mark” said there’s a reason employers use software applications and why job sites often give employers the ability to make contact information confidential — they don’t want to be directly contacted.

For “Lee,” heading formalities are not the issue, but that his company is really looking for proper spelling, ease of reading and proper grammar. And impressed with a candidate addressing him by name? Not so much: Lee said if a candidate finds out his name, he would assume the candidate knew someone within the company and was getting inside information.

“Dawn” said that oftentimes she feels at a disadvantage, because not only is a phone number or e-mail address not provided, but the company name is also kept private. With no information to go by, what is the correct way to address you, employers (assuming we are talking about situations in which cover letters are part of the application equation)?

With all the disagreement, how are candidates to know the correct way to address a cover letter — and avoid having it tossed into the nearest trash can?

How do you want to be addressed on a cover letter? Is there a difference between “To Whom it May Concern” or a candidate doing his or her research and addressing you by name?  And does it even matter, or are you focused on other aspects of the candidate’s credentials?

We’ve discussed before the lies job seekers tell on their resumes, but what about the true-but-strange details job seekers include?  

If you’ve ever come across a resume that falls under the “what were they thinking?” category, perhaps you can sympathize with the contributers to a recent article on MSN (from my colleagues over at The Work Buzz) detailing the often irrelevant – and sometimes inappropriate – things job seekers have included on their resumes…from ill-advised title abbreviations to special-in-the-broadest-sense-of-the-word skills, to dirt. Yes, dirt. Actual dirt.

Take a look at just a few of the bizarre inclusions hiring managers and recruiters reported seeing on job seeker resumes (…and stop me if you’ve heard these before):

1. “I always tell people to include their relocation details up top of their résumé and I received one that read, ‘Researching condoms in the local Washington, DC area.’”  – Heather R. Huhman, founder and president of Come Recommended
2. “Some people do not know how to abbreviate ‘assistant.’ You really should not be abbreviating titles (or much else) on your résumé. To me, it indicates laziness in that you don’t want to spend the time typing the extra letters. But if you’re going to abbreviate ‘assistant,’ please use ‘Asst’ not ‘Ass’.” – Abby Kohut, president and staffing consultant at Staffing Symphony, LLC
3. “I once reviewed a résumé that was handwritten on lined yellow paper. One of the jobs was listed as ‘Central Intelligence Agency, Langley, VA,’ and the description of the job was, ‘I’m not authorized to divulge the nature of my job duties while in the employ of the CIA’.”  – Sue Thompson, The Potentialist at Set Free Life Seminars LLC
4. “I once had a candidate for a marketing assistant position who had worked in a supermarket very early in his career and, for that job; he listed as one of his responsibilities, ‘cut the cheese’.”  – Anonymous hiring manager at a large staffing firm
5. “Dirt. The résumé was intentionally smeared with mud. I don’t recall what the intent was. I immediately threw it away.” – Patrick Scullin, founding partner and executive creative director for Ames Scullin O’Haire Inc.
6. “A résumé from a part-time model.  Included with her résumé was a 4×6 card showing her in various poses and at the bottom it read ‘good hands.’  She was applying for a corporate position.” – Cathleen Faerber, The Wellesley Group, Inc.
7. “Under ‘reason for leaving’ [the applicant] stated ‘threat of death’.” - Cathleen Faerber, The Wellesley Group, Inc.
8. “I think the goofiest thing I saw on a résumé was a person who listed one of their special skills as Playstation 3 and Xbox 360. They were applying for an accounting position, so it makes absolutely no sense why they would have that on there.  The other one was a gentleman who put his marital status as ’single, but looking’ on the résumé!” – Sky Opila, online résumé service BriteTab.com
9. “I think I was fired because my previous employer was racist.” – Laura Koelling, HR department for a catering company in St. Louis
10. “The résumé said ‘ecxellent attention to detail.’ Yes, ‘excellent’ was misspelled!” – Molly Wendell, a job-networking expert and author of “The New Job Search”
11. “An e-mail address: pinkpoodle@…com (How seriously can you take this person? How professional does this e-mail look if used on our behalf?)” – Kitty Werner, Chair, Central Vermont Crime Stoppers
12. “‘I have never trapped a man.’ A woman offered this as evidence of good character.” – Robert Dagnall, ResumeGuru.com

If you think you can beat these stories (and I fear that some of you can), then you might want to check out this previous post on creating a more efficient recruiting process, which also includes information about how you can cut through some of the clutter by taking advantage of free resume screeners.

‘Course…there’s also always the ever-cathartic option of simply venting your own frustrations in the comments section below…

Although the recession has been hard on many industries, the health care industry is one that has managed to thrive. Since the recession’s start, the health care industry has added 631,000 jobs, according to the Bureau of Labor Statistics, and has consistently added headcount each month. CareerBuilder’s annual health care hiring forecast indicates that this hiring momentum will likely continue into 2010. The survey was conducted between November 5 and November 23, 2009, among more than 240 health care employers.

Hiring in 2010

• More than one in five (22 percent) health employers said they plan to increase the number of full-time, permanent employees this year, up from 17 percent last year.

• Ten percent of employers said they had plans to increase the number of part-time employees at their organizations in 2010, in order to help meet demand.

“While most industries struggled with headcount since the start of the recession, health care was and continues to be one of the strongest industries for hiring,” said Jason Ferrara, vice president of corporate marketing for CareerBuilder.

“Forty percent of health care employers, by far the highest among industries we surveyed, have open positions for which they can’t find qualified candidates. This shows that there is high demand for qualified health care workers across a variety of areas; everything from medical assistants to records specialists to nurses.”

Five Health Care Recruitment Trends for 2010

1. Replacing Low-Performing Employees

Health care employers are taking advantage of the current labor pool’s large number of highly qualified candidates to strengthen their work force. Forty-three percent of health care employers say they plan to replace low-performing employees with higher performers in 2010.

What do health care employers really think of their employees’ performance? When asked to grade their current work force, 18 percent rated their employees an “A”, 68 percent a “B”, 13 percent a “C”, and less than one percent a “D” or “F. Whew.

2. More Flexibility

Flexible work options continue to be important to health care employers. Over a third (37 percent) of health care employers said they will provide more flexible work arrangements for employees in 2010, including:

• Alternative schedules (74%) — Employees can come into work early and leave early, or come in later and leave later
• Compressed work weeks (53%) Employees work the same hours, but consolidate work into fewer days
• Telecommuting (40%) — Employees work from home or from another remote location
• Job sharing (12%) — Employees share the same position in a company, each working part of the week
• Summer hours (12%) — Workers enjoy condensed hours during the summer; typically 1/2 days on Fridays

3. Recruitment Tools

As the demand for quality health care employees continues this year, health care employers will leverage a variety of recruitment tools to fill their open positions. But on what are they planning to spend more money, exactly?

• Online recruitment sites — (25%)

• Newspaper classifieds — (20%)

• Career fairs — (18%)

• Social and professional networking sites — (13%)

• Staffing firms and recruiters — (7%)

4. Freelance Workers

Because of the great demand for qualified workers, many health care employers are seeking out freelance or contract health care workers to supplement their needs.  In fact, 34 percent of health care employers are hiring contract or freelance workers in 2010.

5. Green Jobs

“Green jobs” are defined as jobs that contribute significantly to preserving or restoring environmental quality. Being “green” is a rapidly growing movement within the health care industry as companies seek ways to run more efficiently; 10 percent of health care employers plan to add “green” jobs in 2010.
If you missed it, read the full press release here.

It’s official: The Pope hearts social media. 

This past weekend during World Communications Day, Pope Benedict XIV urged priests to start using social media to get their message across to followers.  It seems the 82-year-old Pope has had somewhat of a change of heart over the use of social media, recognizing that trying to reach followers “amid today’s cultural shifts, to which young people are especially sensitive, necessarily involves using new communications technologies.”

In finally embracing social media, the Pope is setting an example not just for priests, but for anyone who wants his or her message to have a greater impact on and reach a wider audience – including employers. 

Here are four ways employers and hiring managers can – and should – emulate the Pope’s actions (when it comes to social media, at least):

1. Acknowledge that the culture of communication has changed. Pope Benedict has long been wary of using social technologies (not unlike many employers), but it seems he’s finally realized that ignoring new media won’t make it go away. For all of the supposed “distractions” it holds, social media also presents a great opportunity to reach a wider audience.  From a business standpoint, not only can social media increase exposure and promote an employment brand, but enabling employees access to social media at work enables them to exchange ideas, create partnerships and learn from other industry professionals.
2. If you have a brand that you’re proud of, you should encourage your employees to be advocates for that brand. Understand that just because you’re not using using social media to talk about your brand doesn’t mean others aren’t.  In fact, if you’re not in the social space these days, it might leave consumers and job candidates wondering what you have to hide: A 2008 Cone study titled “Business in Social Media” found that 93 percent of social media users believe a company should have a presence in social media, and 85 percent believe that companies should go one step further and interact with customers on social media sites.  Employers can leverage social media to respond – immediately, if necessary, and on your own terms – to negative comments or criticism – and clear up misconceptions about your brand on your terms.
3. Trust that your employees will make good decisions. Okay, the pope might have a leg up on this one, considering faith is the basis of his business, but still… “It comes down to hiring and training employees who make good decisions,” Liz Strauss has said on her blog of how employers can get over their fear of letting employees blog.  After all, if you can’t trust your own employees, what are you doing making them employees in the first place? And aren’t you already trusting your employees to represent you in a positive, professional light by letting them communicate with customers on a daily basis? Why should blogging or tweeting be so different?
4. …But still exercise caution.  Just as the pope urged priests to practice “sensitivity to those who do not believe, the disheartened and those who have a deep, unarticulated desire for enduring truth and the absolute,” employers also need to articulate to their employees the importance of abiding by certain guidelines with a clearly stated social media policy.  When creating it comes to creating a social media policy, remember two very important things: 1) Make sure your employees know that you have the right to monitor employee use of social media regardless of location (i.e. at work on a company computer or on personal time with a home computer). 2) Remind employees that company policies on anti-harassment, ethics and company loyalty extend to all forms of communication (including social media) – both inside and outside the workplace – and that badmouthing the organization or colleagues online can lead to consequences at work.

Amen.

What makes a company great to work for? Recently, we asked all of you what you think makes your company great — specifically, how you sell your company to your ideal candidates. Your answers covered everything from honesty in your candidate expectations to allowing dogs in the office, and now, FORTUNE has released its own list of 2010’s 100 Best Companies to Work For. For the companies that made the cut, what makes them so great?

The answers include on-site child care, unlimited sick days, an absence of layoffs (some companies on the list have never had a layoff), time given to focus on creative projects, stock options, surfing lessons, the “no asshole” rule, high priorities on diversity — and that’s just a fraction of the amazing things some companies are doing to keep their employees happy and attract their ideal candidates.

What company strengths mentioned on FORTUNE’s list would be most appealing to your candidates and employees? Which do you share — and which are on your wish list?

Are you among the 30 percent of employers who are still struggling to fill open positions (according to Manpower, Inc’s 2009 Talent Shortage Survey) – despite the millions of job seekers out there?

If so, maybe it’s time to reconsider your recruiting efforts – and see if there’s not something small but crucial that you’re overlooking. 

Here are five surprising reasons you might not be getting those quality applications you need:

1. It’s not the job that’s the problem…It’s the posting. Perhaps the open position you’re advertising for has such an obscure title that candidates don’t think it even applies to them. Maybe there’s not enough information about what the position entails. Or there’s too much information that makes job seekers lose interest.  Or perhaps it’s simply miscategorized…Whatever the reason, job seekers might not be compelled enough by what they’re seeing simply from the job posting to apply to your company. For tips on how to better craft a more dynamic job posting, check out 7 Steps to Must-Read Job Postings.
2. Your employment brand is a mystery to job seekers. In-demand job seekers want to know what they’re in for, and if you have no discernable employment brand, they’re not going to bother with you. “Companies are realizing how important it is to differentiate themselves with an employer brand,” says business marketing expert Jim Lanzalotto, Principal at Scanlon.Louis, in a recent phone interview. Employers can’t afford to fade into the background if they want to attract quality talent; they have to stand out in a way that gets job seekers’ attention and makes them an attractive place to work.
3. Your employment brand is a mystery to you. Companies tend to operate under the misconception that the brand’s message is controlled by the brand owner, when in fact, it’s controlled by the audience, according to Lanzalotto. “An employer brand is what the company says about itself, but in the blogosphere or twittersphere or other social media space, what they’re saying is what your brand truly is.” In other words, in order to know truly know what your employment brand – regardless of the brand you’re trying to build – you  need to listen to what job seekers and current employees are saying about you. (Want tips on strengthening your employment brand through social media? Check out our recent Webinar: Social Media Basics for Your Employment Brand.)
4. The price isn’t right. The old adage still applies here: Money talks. Forty-nine percent of employees who plan to leave their companies this year are doing so for more money, according to the 2009 EDGE report. It’s more important than ever that employers truly assess how they compare to the  industry and area competition when it comes to compensating their employees – and guage a plan of attack from there.
5. Your application process is a pain. Sad but true: CareerBuilder internal data has found that 34 percent of candidates who try to apply for jobs don’t – simply because the application process is too much of a hassle. Among the reasons candidates don’t end up applying for jobs: 24 percent fail to do so because the “Apply Now” link is broken, and 21 percent believe that the long application process isn’t worth their time. If you think you’re losing candidates in the application process, try using data analysis  to find exactly where in the application process you’re losing candidates – and how you can work to fix the problem.

None of us likes getting rejected. In the past, many of you have cited “not enough time” as a reason you don’t send job rejection letters or e-mails. The reality is, we’re all under various types of constraints in our jobs, and while some things are prioritized, others fall by the wayside. Communicating with candidates, however, is a vital step in the recruitment process — and one that you should not be dismissing. But how can you achieve this important piece of communication without taking a chunk of time out of your work day?

The problem is twofold:
1) Candidates say there are not enough employers following up with them (particularly post-interview), which creates dissatisfaction among candidates.
2) Employers say there is not enough time to respond to all (or, in some cases, any) candidates whom they don’t choose to hire. So what gives?

Why should you care?

• Respect. No one wants to wait in agony for the possibility of bad news. Candidates shouldn’t have to chase you down to find out whether they landed your open job; they have applications to send out and interviews to go on! Think of the rejection like a Band-Aid, and give candidates the bad news rather than putting it off and dragging it out.

• Reputation. While today’s candidates are selling themselves to you, you’re also selling yourself to them.  Your employment brand and company image is at stake. Keeping the lines of communication open will help you build and maintain relationships with candidates who may become your employees at a later date. And even if they don’t become your employees, reputation is a powerful thing. If you don’t give candidates the respect of knowing whether or not they can cross your open job off their list, they might tell a friend. Who tells a friend. And before you know it, candidates may start to avoid applying to your company. Customers may also see your lack of communication as a sign of how you will work with them. A little communication can go a long way in how candidates — and customers — see your company.

• Organize and save time. Aside from reputation, keeping this piece of communication in your recruitment process can actually help you organize your process and save time. Why field tons of calls or e-mails from irate candidates who haven’t heard back from you? Why put them through the agony, and why go through it yourself? For not a lot of effort, you can get a big return.

Who has the time? Yes, time is an issue. But with the right tools, you can spend as much time as you have (which likely isn’t much) to get your message out there. If you do have the luxury of time, you can go the extra mile with candidates — but in my experience, making even a small effort is better than making no effort at all.

“It’s important that employers not lose sight of communication with candidates, which is so necessary, particularly in our current economic environment,” said Rosemary Haefner, vice president of human resources for CareerBuilder.

“While employers are facing many challenges in the recruitment process, they must remember that candidates are facing a unique set of challenges as well. By facilitating candidates’ job search process, employers are not only making the process less cumbersome for the people applying to their jobs, but also building a strong reputation and a culture of respect.”

Options:

• My Letters: My Letters is a free CareerBuilder Job Posting tool that enables you to create and save up to 20 different automatic response letters to send to job seekers after they submit an application to your job. With My Letters, you can get necessary information out to candidates quickly, easily, and effectively.  Create letters concerning the job position, needed candidate information, interview status, to alert of next steps in the process, to thank candidates, and more — and automate many parts of the recruitment communication process, without losing touch with candidates.

• Snail mail: While the heart may swoon at an ink-stained, handwritten letter sent the old-fashioned way, it’s not always the best option for your candidates. With that said, however, getting a response of some kind out, even if it is not as timely as e-mail, is better than nothing; at least candidates receive some kind of confirmation and closure. They can then either cross you off their list entirely or keep your company in mind for future opportunities (depending how open you keep that door in the letter, of course).

Tips for the best rejection letters or e-mails:

1. Be candid but gentle. Remember, this is a rejection — be respectful of candidates’ feelings and wish them success in future endeavors.
2. State a clear reason for the rejection; For example: “We have selected other candidate/s whose credentials were better suited to this position.”
3. Be honest. If there are other future opportunities and you will keep the resume on file or want a candidate to reapply in future, say so. If not, don’t. Don’t promise to keep a candidate’s resume on file if you have no intention of doing so, and if you do, state a specific time frame (six months, for example).
4. Be personal. Personalize the letter with the candidate’s name, position, and, if possible, a remark — or at least your signature.
5. While this is a rejection letter, it is still nice to compliment a candidate if warranted – “although your background and qualifications are impressive, we have chosen someone else for this position.”
6. Don’t send a postcard; this isn’t a “hello” from your Caribbean vacation, and it reeks of impersonality. A letter format is more appropriate. Plus, if you go the e-mail route, your costs are even more minimal.
7. Do not say who was hired for the position in question.
8. Respond to candidates in a reasonable amount of time.

You can check out examples of rejection letters here and here.

In Part I of  “How does your company sell itself to ensure you win over your ideal candidates?” we asked all of you what exactly you’re doing to snag the attention of your ideal candidates. There were many great responses, and in sifting through them, I realized that while many of the ways you compete for candidates you want are conceptual, many others are so tangible you can pet them (dogs in the office, anyone?)

How Are You Getting An Edge?

Some of you said your company keeps abreast of new technologies to get an edge over your competition, and that you utilize social media like Twitter and Facebook to engage with candidates and promote awareness of your brand. Others talked about the importance of your company’s longevity, stability and growth in light of our current economic climate. Some said they swear by their employee-written company blogs and employee video testimonials, and more than one person mentioned job shadowing as a great way to not only introduce candidates to the company culture, but also give employers a genuine feel for the candidate and potential for a fit.

But wait — Do you know where your competitors are? As we’ve mentioned before, while these are all excellent examples of how to set your company apart from your competition and reach your ideal candidates, it’s all for naught if you don’t first know who who and where your competitors are. Once you are armed with this knowledge, you can tackle your competitive gaps head-on and more effectively employ your candidate “sales” strategies. How do you find out this information, you ask? Check this out.

Perk Up

Unique perks that entice your ideal candidates range significantly, and include:

• A healthy work/life balance
• Flexible or alternative work schedules
• Corporate volunteering groups and efforts
• Cross-training in various areas of the business
• “Green” building design
• Tuition reimbursement
• Health benefits for an employee and his/her family
• Casual dress code
• Dogs in the office
• Employee trips
• Candy at the reception desk
• Free yoga
• In-house massage
• Learning opportunities
• Fun contests to promote recognition
• 15 days off during the holiday season
• Profit sharing
• Onboarding programs

In your own words, a few of the ways you’re bringing unique back into the workplace:

—————————–
“There are usually one or two employee dogs roaming the office daily offering their own brand of therapy and if that doesn’t do it, we have free yoga classes. Great atmosphere, open and honest dialogue, and good benefits makes us a pretty easy sell.” ~Stacy
—————————–
“When we find the right candidate, we immediately send him/her a large box of Godiva chocolates (or special Hershey Kiss package if the candidate has kids)with a warm note telling the candidate how much we enjoyed meeting him/her and why we want him/her to join our team. As a result, we stand out in the crowd. Works every time.“ ~Julie
—————————–
We provide a full overview of the benefits that we offer, which are competitive. We also focus on work/life balance offering an alternative work schedule which is a very desirable benefit. ~Lauren
—————————–
Our company offers excellent benefit packages, continued training and advancement, and the ability to cross train in various divisions globally. ~Janine
—————————–
We post as many details about our jobs as possible. Careerbuilders job posts allow this detail. We include a link to our job board as well. At our website candidates can find complete information about our credit union as well as the benefits we offer. Our site lists all the charitable organizations we support. Any questions that applicants have can be discussed at the interview. ~Barb
—————————–
Our firm is on Facebook, Twitter and Linked In to engage candidates with news about our company. Every external signature on email contains our links so ensure the word gets out. ~Laura
—————————–
We share our information with candidates on all the “little” benefits we offer (outside of health insurance, etc.) such as an employee referral program, gym on campus, holiday party, employee recognition dinner, perfect attendance awards, etc. We also have a very generous Paid Time Off program. We may not be able to pay the best but we try to make up for it in other ways. ~Nicole
—————————–
A simple tour of our state of the art facility will let any potential employee know we mean business and are serious about growth. ~Matt
—————————–
Environment! Fun!  Opportunity! We place fun high on our priority list, and being on our staff is like being in the “A-List” crowd. We are all friends, and choose to spend time outside of work together because of our group dynamic.
Our patients “sense” the energetic camaraderie in our office and want to be here to simply bask in our warm, fun glow. As a result, we never have a problem hiring the “right people”, and no one ever quits. Even in 2009, we grew 6% over last year, and added staff. ~Melissa
—————————–
It is all about the candidate! What do they want, not what can I fit them into. Knowing their career goals and matching that with the clients needs creates a win/win/win for candidate/client/recruiter. ~Scott
—————————–
We are embracing social media! Twitter and Facebook for sure. ~Elizabeth
—————————–
We differentiate ourselves when it comes to hiring by really showing a prospective candidate the advantage to our products and technologies. We primarily recruit civil engineers and like to show the opportunities for them to really advance and get more out of this company than any other experience before. We have a uniquely open culture and we also like to talk on that as a good fit to any one looking for a progressive company. ~Chris
—————————–
We sell ourself through promotion of our excellent insurance benefits, safety record, corporate spirit/values, and job stability/security. Cash always talks too. If you want the best, you have to pay a little more. ~Josh
—————————–
We foster an entrepreneurial environment and make sure everyone enjoys a piece of the profits derived from their hardwork. ~Kelly
—————————–
We are always paying close attention to our candidates needs and concentrating on what will drive them once they become an employee: salary, benefits, work-life balance and career development. Several programs are inplace to ensure that once a candidate transitions into a new hire, they will want to stay until retirement. ~Trina
—————————–

And “Adam” quite possibly summed up the spirit and pride of many of you well with his statement:

-We are AWESOME
-We are FUN
-We have free drinks for everyone
-We are stable
-We have a great business model
-We have candy jars at the Receptionist’s desk
-We pretty much RULE THE WORLD. ~Adam

Do you want to see what other steps your peers and competitors alike are taking to attract candidates? I couldn’t mention all of the comments in this post, but many excellent minds contributed. Read all the comments here.

Last week, The Hiring Site ran a contest in which we asked you, “How does your company sell itself to ensure you win over your ideal candidates?“ Honesty, Family, Growth, Culture, Reputation, Respect, Listen, Communicate, Relationships, Understanding, Connect, and Fun — These are all words that, when reading through the near-600 comments to write this post, I came across more than once. In fact, you all talked about these concepts quite a bit when describing your companies — and that’s a good thing. This post focuses on the value-related responses I received; I’ll cover the more tangible ways you sell your company to candidates in Part II of this series.

You are fiercely proud of your companies — that is evident — and you have many ideas about how you’re getting an edge over your competitors, and what you think is important to candidates. Some of you even called out your competition in the comments themselves (we won’t mention any names).

There were so many great responses that it would be nearly impossible to talk about them all — but here are some highlights:

Honesty.

“We are honest with our candidates and don’t make outlandish promises. As one of my candidates said the other day, ‘You are the first recruiter to call me and actually tell me real information about a position.’ We also get to know our candidates, not as a candidate, but as a person. We want them coming back to us in the future.”
——————————
“We use one on one conversations that are truthful and forthright to let our candidates know the true market they are facing.”
——————————
“We make a point of being upfront and honest about our expectations for the position and who we are as a company. Starting with everyone on the same wavelength is absolutely vital.”

Family.

“Prior to a job offer, the candidate is invited to visit any of our six locations and talk with any crew members and/or manager, to experience our family oriented philosophy in action.”

Growth.

“Salary/benefits are black and white comparisons. It is the way a person perceives their place in the organization that will create a desire for them to be part of it.”

Culture.

“Our culture promotes a relaxed atmosphere that stimulates creative thinking, which leads to empowerment.”

Reputation.

“Even in times when we are not actively hiring, we continue to market ourselves in our community to keep the pipeline of interest open. Good community relations, name recognition, and good reputation are all very important in the efforts to continue to attract quality talent.”

Respect.

“We remember that all candidates have the potential to be or may already be customers. We treat all candidates in exactly the same way we treat customers – respect, gratitude and never taking them for granted.”
——————————
“Every candidate receives a response to their job application – ALWAYS AND WITHOUT EXCEPTION.”
——————————
“If we treat our candidates with respect and really listen to them — and find the right position for them — our company ’sells’ itself.”

Listen.

“We strive to change the negative image so many people have of the staffing industry. We are able to do this through creating a culture of responsiveness and empathy with our candidates and clients.”
——————————
“Success begins by hearing the candidate first.”

Communicate:

“We’ve held several focus groups with diverse sorts of employees and engaged them in interactive discussions to understand what they like and dislike about our company, what keeps them here and what may cause them to leave. The information gathered was very consistent and defines our employment brand. We win over our ideal candidates because we have a very good self awareness and clearly communicate to candidates our strengths and weaknesses. It all adds up to new hires who are great cultural fits.”
——————————
“We only use the internet and search engines for initial contact, after that we “go old-fashioned” and actually talk to our candidates. We build relationships as we’re in business for the long haul. You’d be surprised how many candidates make comments such as “I can’t believe I’m actually talking to a real person!”

Relationships.

“Simply stated, its about building a relationship with your candidate/customer.”
——————————
“When we’re not hiring, we always conduct informational interviews to reference back to when a position opens up matching their skill set.”

Understanding.

“It is important to convey to the candidate that they are now your customer. In any good customer relation experience, the sales person/recruiter/etc. will seek to gain and understanding of what the customer wants and will seek to build a solution to satisfy that want.”
——————————
“We’ve spent a lot of time and energy over the last couple years to understand our employment brand. The key here is to truly understand the brand – not what HR thinks we are, and not what we want to be, but what our current employees think we are.”
——————————
“Most of us have been where our candidates are in terms of being out of a job. We can directly relate that to them if necessary.”

Connect.

“We win over ideal candidates by making sure the opportunities we present them with are a strong match for them technically and personally. It is one of the most basic expectations, yet is rarely done by most recruiting firms and wastes candidates’ time.”

Fun.

“We strive to keep our workplace a fun place to be. We constantly benchmark ourselves to other similar companies regarding benefits, compensation, and morale boosting activities. We actually do more “off-the-clock” get togethers than the norm to thank our employees and their families. One of my favorites is our annual truck rodeo. The winners go to the state competition. While they are competing, their bosses, including the President, is on the sidelines grilling and waiting on the employee’s family.”

Reality Check

While these are all excellent examples of how to set your company apart from your competition and reach your ideal candidates, it’s all for naught if you don’t first know who who and where your competitors are. Once you are armed with this knowledge, you can tackle your competitive gaps head-on and more effectively employ your candidate “sales” strategies. How do you find out this information, you ask? Check this out.

One Last Word…

I think this, from one commenter, really sums up the essence of a strong workplace — a workplace that cultivates candidate attraction from the ground up:

“No company can successfully run without happy employees.”

Agree with comments above? Disagree? What elements do you think are essential to win over your ideal candidates?

Calling all recruiters and hiring managers:  Keep warm this winter season (or at least listen to good tunes in the cold) with a brand new 4G iPod Shuffle or CareerBuilder Full-Zip Fleece! Read on to find out how and enter.

Very few spaces exist in which there is a lack of competition for consumer dollars — and the same is true of the competition for talent. It’s not just job seekers who are competing for a job, Trump-style, either — your business is, in fact, competing for candidates all the time. Competition for quality employees is fierce in our current economy, and it’s necessary for companies to consider unique perspectives and find original — or at least noticeable –- ways to identify their ideal candidates. Everyone from small business owners to President Obama is brainstorming ways to get more innovative about job creation. How does that creativity and innovation extend into recruitment — namely, how do you find creative, yet cost-effective ways to connect with the candidates you want?

Do you know who you compete with for top talent in your industry? You may be surprised to find out that you are actually competing for candidates not only in your own industry pool, but in several other industries as well. Many companies are reaching further than before to widen their pool of candidates, and on the flip side, many candidates are exploring new fields and types of positions. Have you thought about what other industries might find your ideal talent appealing? If so, what exactly are you doing to snag the candidates you really want?

Share your thoughts with us, and you could win a 4G iPod Shuffle or a CareerBuilder Full-Zip Fleece! (Two 4G iPod Shuffles and two CareerBuilder Full-Zip Fleeces are up for grabs.)

How to Enter:
Simply answer this question in the comments section below: “How does your company sell itself to ensure you win over your ideal candidates?” Once you submit your answer, you’ll automatically be entered to win a 4GB iPod Shuffle or CareerBuilder Full-Zip Fleece (There are four prizes total; two people will win an iPod Shuffle and two people will win a CareerBuilder Full-Zip Fleece.).

Contest Details:
Entries will be accepted from 12 a.m. CST on Monday, December 7, 2009 until 11:59 p.m. CST on Friday, December 11, 2009.  Each account may only submit one answer for consideration; subsequent entries will not be considered. Spam responses will not be considered. The winner will be picked at random and notified via e-mail the week of December 14, 2009. Please read the full list of official contest rules and regulations.

How does your company sell itself to ensure you win over your ideal candidates?