I know, I know…Walgreens only just started selling candy corn, so while it might seem premature to break out These Are Special Times just yet, it is time to start thinking about the winter holidays, at least in terms of hiring.
If you’re in the customer service, retail sales, administrative/clerical, hospitality, shipping/delivery, inventory, technology or accounting/finance industries, you probably already know you’re going to require extra help during the holiday season, so why not start now? It may seem early, but consider this: How overwhelmed do you become around the holidays – both personally and professionally? Start planning now for the hectic hiring season to avoid having to make any last-minute, hasty hiring decisions – and your holidays will be that much brighter.
Treat yourself this holiday…Follow these 7 tips for hiring seasonal workers:
Avoid the Holiday Rush. Remember in the beloved holiday classicJingle All the Waywhen Arnold Schwarzennegger and Sinbad’s characters get into a fight over a coveted TurboMan doll? Well, (even if you say you don’t) think of your ideal holiday employee as that Turbo Man doll. While most companies are waiting until November to post openings and seek out top talent, you can give yourself a leg up on the competition by starting your search now – and reaching more qualified candidates before other seasonal employers have touched them.
Avoid an Ambush. With so many job seekers competing for one position, you may find yourself getting overwhelmed by the sheer volume of applications coming in – and unqualified ones at that. In order to cut down on time spent mining resumes, consider attaching filtering questions to your job postings to screen out unqualified candidates from the beginning (a service that’s provided free to CareerBuilder clients, btw).
Seek Out Warmth. Personality accounts for a lot with seasonal hires. When interviewing, keep in mind that the candidates will likely have to deal with angry and annoyed holiday shoppers who expect stellar customer service. He or she must be able to stay calm and professional in these situations. Asking behavioral interview questions will help you determine how a person tends to react in stressful situations.
Go Back to School. Whether home for the winter break or staying on campus, college students – with their flexible schedules and high energy – make ideal candidates for seasonal positions. Bonus: If you like what you see during the holidays, you can probably count on them to return for work when you’re ready to take on extra help during the summer, too.
Consider Retirees. There is an extremely large job market for retirees, and businesses are quickly finding that they make excellent full- or part-time candidates. For starters, they’re available in an increasing abundance and, like college students, have flexible schedules. Best of all, they provide years of valuable work and life experience that they can apply to several different positions.
Check References – In the best interest of your company, it is important with seasonal hires that you double check their references. Candidates who are available for temporary work should have previous employers listed as references who can attest to their performance, professionalism and character.
Think Less Temporary…and More Employee – Finally, while you might be thinking of these employees as temporary, it’s crucial to remember that the impression they give outsiders of your brand isn’t. Treat them just as you would a full-time employee. You also never know which of these employees you will want to bring on full-time later on, so look for employees who not only meet the qualifications of the position, but who fit in culturally, as well. Happy hiring, y’all!
What have companies been doing in response to tough economic times? Eating their feelings with lots of ice cream. Well, believe it or not, many companies have been busy digging into social media — and some are finding hidden treasure. According to a new CareerBuilder survey of more than 2,500 employers and 4,400 workers, 35 percent of companies have been using social media to promote their company in some way. Let’s take a look!
Of this 35 percent of companies:
One-quarter (25 percent) of these employers said that they are using social media to connect with clients and find new business.
21 percent are using it to recruit and research potential employees.
13 percent are using social media to strengthen their employment brand.
And it’s not just those Fortune 500 companies getting into social media, either. Businesses of all sizes and industries report using social media to promote their companies:
29 percent of organizations with 500 or fewer employees
38 percent of companies with 501 to 1,000 employees
44 percent of companies with more than 1,000 workers
The leisure and hospitality industry topped those surveyed, with 57 percent in that industry saying they use social media to promote their business. Leisure and hospitality was followed by 48 percent in the IT industry, 43 percent in the retail industry, and 41 percent in the sales industry saying the same.
Managing your company’s social media strategy
So, a lot of businesses — of all sizes — are trying their hand at social media. The bigger question (and the one some of you may be asking yourselves) is, how are businesses managing all of this? We know involvement in social media doesn’t happen magically; it takes people and time and dedication. And, judging by survey results, there’s no one way of doing it:
43 percent of employers report that their marketing department handles social media outreach
26 percent say public relations handles it
19 percent report that human resources does it.
How many people are involved? (Enter “How many social media experts does it take to fix a light bulb” joke here):
One-quarter (25 percent) of employers have 1 – 3 people communicating on behalf of their organization.
11 percent said that more than six people communicate for their company via social media.
7 percent report that 4 – 5 people handle the work.
The most troubling stat? A whopping 57 percent said they didn’t know how many people were involved in managing their company’s social media strategy (and I’m guessing many didn’t know who was doing it, either). While this may be common, it’s important for companies to have a plan before they jump headfirst into social media (and if you’ve already made that jump, it’s never too late to clean up your process). You might want to check out our social media e-book that covers the A to Zs of social media for businesses, and then, when you need a quick refresher, read about best practices for using social media for recruitment.
A word on risks and guidelines
Some businesses are avoiding social media altogether because of potential risks involved, but as research has shown, the perceived risks don’t outweigh the proven rewards — and people are going to talk about your company whether you have a social media presence or not (hint: it’s better to be involved in social media so you can listen, participate and respond). If you have a plan, set realistic goals, and create social media guidelines, you can minimize those risks even further. Social media guidelines not only help you set up and communicate company expectations of social media use to your staff, but also encourage learnings and knowledge about best practices. There’s a full list of companies’ social media policies here for you to reference.
What do workers want?
Workers report that they’re using social media to do more than connect with friends; they’re also using it to research jobs and companies. Want to get inside workers’ heads to find out what they don’t like about your social media use — and what will make them flock to your company’s pages on social media sites? You’re in luck: CareerBuilder’s survey talked to more than 4,400 workers and got all the juicy details:
What workers most want to see on a company’s page on social media sites:
Job listings (35 percent)
Q&A or fast facts about the organization (26 percent)
Information about career paths within the organization (23 percent)
Evidence that working at the company is fun (16 percent)
Employee testimonials (16 percent)
Pictures of company events (12 percent)
Video of new products/services (10 percent)
Company awards (9 percent)
Research or studies that the company has conducted (9 percent)
Videos of a day on the job (8 percent)
Workers’ biggest turnoffs when encountering a company on social media sites:
Including the company’s communication reading like an ad (38 percent)
Failure to reply to questions (30 percent)
Failure to regularly post information (22 percent)
Removing or filtering public comments (22 percent)
What can employers take from this?
By knowing what the people potentially interested in your company want, you can start making your company pages more engaging and interactive (some great tips here).You might get some great inspiration by reading about what companies like Old Spice did to engage social media users, or you might take a closer look at your own company story to find a unique way to speak to job seekers on their level and tell your story.
It may also be wise to read up on social media recruitment etiquette to learn how to play nice with other businesses, stay away from the social media traps many businesses fall into, and avoid backlash from candidates and even your own employees (ahem, avoid being one of those businesses thought of in the “workers’ biggest turnoffs” above). It’s clear that workers don’t want to talk to a boring, “corporate,” faceless brand — so use the information above to hear what they’re saying and inject a little extra personality into your online brand.
With multiple reports lately discussing how employers are having difficulty filling open positions – despite the high unemployment rate – now is the perfect time to invest in an employee referral program (ERP) – whether that entails creating one from scratch or enhancing your current one.
Referrals make up 26.7 percent of all external hires, making referrals the number one resource for them, according to the 2010 CareerXRoads Sources of Hire study.
Not only are well-structured ERPs one of the best ways to generate new hires, but they’ve also been shown to increase retention, lower costs, boost morale, and essentially make your job easier. Take a look…
The Top 10 Reasons to Build Your Employee Referral Program:
More bang out of your budget – A robust employee referral program can help lower your cost per hire. The 2006 DirectEmployers Recruiting Trends Survey showed that employee referrals produced the highest ROI of any other sourcing method. According to Staffing.org, companies spend an average of 16 cents for staffing for every dollar of compensation recruited, but a study of Lincoln Financial Group, whose employee referral program accounts for 55 percent of all external hires, revealed that the company boasts a much lower staffing cost ratio of 10.9 cents per dollar.
The possibility of actually getting through that “to do” list. ERPs can cut down significantly on the time you spend sourcing and screening candidates, as they essentially outsource this job to your employees, whose own discretion helps ensure you don’t spend time sorting through irrelevant applicants (see #3). And by holding on to the resumes that don’t turn into immediate hires, you won’t always have to start from scratch when new positions open up (see #4).
A better quality of candidates – Who better to recommend candidates who fit the culture of your company than the very people who live it every day? Because your employees already know what it takes to be successful at your company (and because no one in his right mind would refer a candidate who could reflect badly on him), employee referrals eliminate the need to weed out unqualified applicants.
Make that a steady supplyof quality candidates – While not every employee referral will lead to a hire, a well-designed employee referral program will help you build a generous pool of qualified resumes from which to pull as more positions open up.
Less turnover – Employers with robust ERPs tend to have a lower rate of turnover. One reason for this? Hires produced through ERPs tend to stay with the organization longer because they enter the organization with already established social connections and a better understanding of the culture. ERP hires are also 3.5 times less likely to be terminated than hires produced through other sources.
Your employees will have a new appreciation for their job - and yours – ERPs provide employees with a sense of ownership in – and deeper respect for – the hiring process. Employees value meaningful work and a sense of connection to their company even more than they do high salaries, according to the 2009 10th annual Deloitte Best Company to Work For survey. Giving them a chance to participate in the hiring process is a way to foster that sense of connection and the feeling that they are making a positive contribution to the company.
A better-looking employment brand – ERPs turn your employees into brand advocates. If they’re telling friends about job openings at your organization, they are essentially sending the message, “This is a great place to work.” Not every referral will turn into a hire, but it does contribute to the notion that your organization is an employer of choice.
A boost in competitive intelligence — A more indirect – but equally beneficial – result of implementing an employee referral program is that it gives your employees an excuse to proactively seek out and network with other professionals, who can be a resource for gaining knowledge, sharing best practices and, of course, generating more referrals.
You’ll stop resenting the time your employees spend on Facebook. With the widespread use of social networking sites to connect with other industry professionals, your employees today have an even wider range of connections by which to source qualified, trusted candidates for you.
Your new employees will pay it forward – According to the American Journal of Sociology, referred workers tend to outperform their non-referral counterparts and are more likely to refer future employees.
If you’re not yet familiar with the government’s recently revised stipulations for hiring unpaid interns, might I suggest pouring yourself a nice glass of Merlot, perhaps turning down the lights and putting on some Al Green, while you sit back and get to know them a little bit better…?
That’s because the Obama administration recently announced that it intends to crack down on companies that don’t comply with the rules regarding unpaid internships, in reaction to recent criticism that such practices unfairly favor privileged students and enable employers to take advantage of free labor.
Six Rules for Employers Offering Unpaid Internships According to a document on Internship Programs, released in April by the U.S. Department of Labor’s Wage and Hour Division, employers are not required by law to pay their interns only if they meet all of the following criteria:
The internship, even though it includes actual operation of the facilities of the employer, is similar to training which would be given in an educational environment
The internship experience is for the benefit of the intern
The intern does not displace regular employees, but works under close supervision of existing staff
The employer that provides the training derives no immediate advantage from the activities of the intern; and on occasion its operations may actually be impeded
The intern is not necessarily entitled to a job at the conclusion of the internship
The employer and the intern understand that the intern is not entitled to wages for the time spent in the internship.
Why All the Fuss? So what’s so bad about not paying interns, anyway? You might ask. After all, shouldn’t they be grateful just for the opportunity to get real world work experience, network with industry professionals and get school credit?
In an ideal world, yes. But it seems that far too many employers have interns doing menial tasks that offer little educational experience or quality training. Other companies, meanwhile, hire interns under the (false) promise that the interns will be offered a full-time position once their internship is complete. Another criticism of unpaid internships is that they favor students from well-to-do backgrounds whose parents are well-connected in the industry (and can afford to work for free) over those who come from lower-income backgrounds.
Unfortunately, many employers that fail to meet the above criteria still manage to get away with not paying their interns. Illegal practices concerning unpaid internships often go unreported, it seems, because many interns do not file complaints for fear that they will lose their current internship or be branded as troublemakers and endanger their chances of future employment at other companies.
Advantages to Offering Paid Internships Aside from helping organizations avoid any potential legal problems, offering paid internships offer a number of benefits for employers. For one thing, paid internships help employers attract a bigger group of qualified individuals, as financial need prevents some highly qualified students from pursuing unpaid opportunities. Paid internship also help ensure students stick to a time commitment; furthermore, students that are paid as if they are professionals are more likely to act the part, too.
Of course, now you might be asking: Why have interns at all if we have to pay them? In a recent Student Branding Blog post, career counselor Karen Obringer lists the following ways companies benefit from hiring interns:
Internships enable companies to train potential future employees
Interns provide new energy to the office
Interns provide new ideas and technology into the office
Interns can do the work that the full-time staff haven’t had time to accomplish or even start
Interns can help evaluate current company practices and offer suggestions of alternate options
Can’t afford to pay your interns? The career counselors at Washington University in St. Louis suggest that employers consider offering an alternative mode of payment, such as transportation reimbursement, free parking, complimentary meals, or free training or workshops.
What are your thoughts? Do you agree that employers take advantage of interns? Do you believe interns should be paid? How do you compensate your interns in other ways?
Last week, I talked about the pros and cons of rehiring former employees, and mentioned that the Hiring Incentives to Restore Employment (HIRE) Act is one of the major reasons employers should be looking at hiring unemployed workers (which could include former employees). But let’s explore further why the bill is so important — both for unemployed workers and the employers hiring them. After all, as a CFO, controller, business owner, vice president of human resources, hiring manager, accountant, or anyone else with a stake in your business’s bottom line, the HIRE Act could have a significant impact on your business.
What is the HIRE Act?
The $17.5 billion legislation, signed into law by President Obama on March 18, 2010, gives a potential tax exemption and credit to businesses that hire unemployed workers. Specifically, the HIRE Act grants businesses that hire workers unemployed 60 days or longer an exemption from the 6.2 percent Social Security payroll taxes for each worker for the remainder of 2010. Additionally, if workers are retained for one year, participating businesses get a tax credit of $1,000.
The maximum value of this incentive is $6,621 per qualified employee, which equals 6.2 percent of the Social Security FICA maximum wage cap of $106,800.
The goal:
The HIRE Act aims to provide hiring incentives to stimulate the economy, restore some of the jobs lost in the latest economic recession, and put Americans back to work. The average unemployed worker has been unemployed for ten months, so the Act is in effect targeting those job seekers who have been having difficulty finding work for quite some time. The HIRE Act calls on employers like you to hire unemployed workers and work to retain them.
Keep in mind, recent graduates who are unemployed or working part-time can qualify — so if you’re seeking out new grads or are a start-up looking for fresh talent, you should also be looking into the HIRE Act.
The two major tax incentives of the HIRE Act
No. 1:
Employers who hire unemployed workers this year (after Feb. 3, 2010 and before Jan. 1, 2011) may qualify for a 6.2-percent payroll tax exemption, in effect exempting them from their share of Social Security taxes on wages paid to these workers between Mar. 19, 2010 and Dec. 31, 2010.
This reduced tax withholding will have no effect on the employee’s future Social Security benefits, and as an employer, you will still need to withhold the employee’s 6.2-percent share of Social Security taxes, as well as income taxes.
The employer and employee’s shares of Medicare taxes would also still apply to these wages.
No. 2:
For each worker retained for at least a year, businesses may claim an additional retention credit, up to $1,000 per worker, when they file their 2011 income tax returns.
Significant savings
Let’s say you hire an employee and pay them a $60,000 salary. Normally, you would have to pay 6.2 percent Social Security payroll tax, or $3,720. With the HIRE Act, your business wouldn’t have to pay that $3,720, plus you have the potential of an additional $1,000 tax credit if that employee stays with your company for one year.
Finding the right employees with the HIRE Act
Not only are you helping stimulate the economy and employ people who need work, but you are also potentially saving a significant amount of money that will impact your bottom line. Instead of looking at hiring as an expense, the HIRE Act encourages employers to think of hiring as an investment.
While the HIRE Act helps making hiring “cheaper,” the quality of your new hires is still paramount; you and I both know that cost savings plus a bad hire is actually more expensive in the long run. This is why CareerBuilder is focused on targeting the right people within that group who would be a good fit for your organization.
CareerBuilder currently attracts more than 9 million unique visitors each month who meet the qualifications as set by the HIRE Act. We go even further by helping you find the qualified workers who are the right fit for your particular culture and business needs. After all, you might need one employee or 100 — but it’s important that you find the right employees to stick around and grow with your business.
The Fine Print: Criteria needed for a business to receive benefits of the HIRE Act
New employee/s must be hired between Feb. 4, 2010 and December 31, 2010.
The payroll tax exemptions are effective for wages paid between Mar. 19, 2010 and Dec. 31, 2010.
The newly hired employees must have been unemployed during the 60 days prior to starting work, or worked fewer than 40 hours for someone else during that 60-day period (and the employer must get a statement from each eligible new hire certifying this fact).
New hires filling positions qualify, but only if the workers they are replacing left voluntarily or for cause.
Family members or relatives do not qualify.
Businesses, agricultural employers, tax-exempt organizations and public colleges and universities DO qualify to claim the payroll tax — although household businesses and federal, state and local governments l do not.
HIRE Act — How are businesses reacting?
It’s a bit of a chicken versus egg argument; it’s hard to say at this point whether the HIRE Act is causing employers to hire more, or businesses are catching on to it after they have already hired. Regardless, any businesses are taking advantage of the new legislation. And although the HIRE Act expires Jan. 1, 2011, President Obama is working to extend it. According to a recent report by the U.S. Department of the Treasury:
From Feb. to May 2010, an estimated 4.5 million workers who had been unemployed for eight weeks or longer were hired — meaning all of the employers who hired these workers are eligible for the HIRE Act payroll tax exemption.
Newly hired workers whose employers are eligible for the exemption constitute 12.2 percent of all workers who were unemployed for eight weeks or longer since the law took effect.
If the 4.5 million newly hired employees who are eligible for the exemption are employed for the rest of the year, their employers would be (collectively) eligible for an estimated $5.1 billion in payroll tax savings.
Find out more about the HIRE Act
While we’ve covered a lot of the basics here, you’ll still want to investigate further to find out how your business can qualify. Here are some additional resources:
“I woke up one morning and just said, ‘I…hate…my…job,’” workplace engagement expert Peter Stark told the audience of HR executives during his presentation during SHRM 2010 in San Diego last month. “The problem was, I owned the company.”
Laughter ensued, and I took the crowd’s immediate engagement with Stark as a good sign that I wouldn’t be wasting my time in a presentation titled “Engaged!” – about how top companies create a culture where employees love to come to work.
Turns out, I was right. Not only is Stark a dynamic speaker, but dude knows his stuff: Stark had studied 250 companies employing 100,000 people. And after narrowing them down to the top 25 percent in terms of employee engagement, he found 10 factors these top companies have in common, which I’ll share with you now…
Oh, but first, a quick side note: Before Stark shared his list, he did something interesting. He challenged the audience to tell him the difference between a leader and a manager…which turned out to be a deceptively difficult task. After listening to a few good (but apparently wrong) guesses from the crowd, Stark revealed the answer: A manager is just a title; whereas a leader is someone whose qualities lead people to follow them. “Followership is a conscious decision, with or without a title,” Stark said. (The more you know…) Anyway, without further ado…your recap of Stark’s list of…
10 Ways to Get Employees to Say, “I Love My Job”
Create a compelling, positive vision with clear goals. The top leaders have a very clear vision of where they’re heading. According to Stark, a great vision is composed of three key qualities: it must come from the heart, be unique to the organization, and be radical and compelling. People have to care about it.
Communicate the right stuff at the right time. Yes, even the “hard stuff”…Stark found that the best of the best companies were better at communicating the hard stuff to their employees.
Select the right people for the right job. Seems like a given, yet some companies are much better at this than others. Why is that? Stark says that what the best companies do differently is have more people involved in the hiring decision than the typical organization, and they have a thorough understanding of the competencies they need individuals to have in order to be successful at their organization. (Side note: Nancy Newell also spoke to the importance of this understanding in her SHRM panel on interviewing. Consistency!)
Facilitate cross-departmental teamwork. It’s important to remember that you all work for the same company – with the same goal. The best companies are better at cross-departmental teamwork.
Do “cool stuff.” When you’re working on cool stuff, Stark says, the rest of the organization has to respond to you; therefore, you become a leader. So practice continuous improvement and innovation. (Warning: The best companies are able to do this because they already have their day-to-day ducks in a row, so you might want to consider that first.)
Recognize and reward excellent performance. While some people aren’t crazy about rewards systems, it makes others work for it. (And, oh yeah, it seems to be working pretty well for top companies.)
Make accountability and performance count. “If I came in and reviewed your performance reviews, could I truly see a difference between employees? And could I see that the manager truly cares about the employee?” Stark asked the audience. Performance reviews are a window into how you treat your employees – and how engaged your employees are likely to be as a result. After all, a manager who can’t take time to write a performance review is unlikely to take the time to communicate clearly with employees on a consistent basis (see #2).
Make sure every employee has the opportunity to learn and grow. Giving employees a growth and development plan is essential, as it tells them, “I care about your success. I believe in you.”
Don’t let problems be any problem at all. The top companies foster a culture that allows for mistakes, because they know they can handle them.
Make it all about the customer. When you’re able to focus on the business side and the customer side, Stark says, it increases your credibility and value in the organization.
Anything you’d add to this list? Chances are you’ve heard several – if not all – of these concepts before; still, it’s always good to have a refresher, as it is probably easy to forget the crucial importance of keeping the very people you rely on to run your business motivated, and at the very least, not….hating…their…jobs.
This year, 54 percent of large U.S. businesses that laid off employees in the past year want to rebuild their work forces, but some will have trouble finding the skilled workers they are looking for, according to a recent study by Accenture. Because of this gap, many employers will likely consider an alternate option to gain skilled workers: rehiring former employees.
Employees may be rehired for very different reasons. Maybe they were laid off due to a company’s financial situation, but not because they weren’t a valued employee. Or perhaps they were let go unfairly and a company realized its mistake. Maybe, just maybe, they were fired but fixed whatever caused them to be fired in the first place. Regardless of the reason, the question remains: Is this a positive trend or a recipe for disaster? Let’s examine.
Firing — and rehiring
Firings and rehirings can have a major effect on the employees in question. Since George Steinbrenner’s passing last week, many have commented about his tendency as a coach to treat employees rudely and fire them, then reconsider and hire them back soon after. Most wouldn’t argue that many of his firings were impulsive. Steinbrenner, who reportedly made 20 managerial hirings and firings in 23 seasons, even admitted he was often unreasonable in his employee dealings.
Other organizations, like the Red Cross, recently rehired two fired employees who complained about the heat during a blood drive, amid union talks. And an ex-employee who worked for the City of Fort Worth for years alleges she was wrongly fired after whistleblowing — what would happen if she was hired back?
What about rehiring laid off employees?
While it’s true that the decision to lay off employees is generally not a hot-headed game time decision a la Steinbrenner, layoffs still create unrest with laid off employees as well as remaining staff — and can leave a lingering bitterness in both camps toward company leadership. So what happens when you rehire employees post-layoffs?
Pros of rehiring former employees
Aside from the obvious — that rehiring employees is giving someone a job who needs to support themselves or a family, rehiring employees can have many other benefits.
Employee morale – If employees see that their employer is actively working to bring back employees, it can have a positive effect on morale — and it can bring people back together who formerly worked well as a team.
Training – Rehired employees understand the company culture, and employers don’t have to retrain them. Even if company structure has changed somewhat since they left, you’re likely looking at a quick brush-up versus a training overhaul.
New perspective — Time may actually have not just healed all wounds — but may have enabled both the person or people who let an employee go, and that employee, get away from a negative situation, gain some perspective, and learn from mistakes made. Even if the situation ended on a neutral or positive note, time away in which a former employee has had a chance to pursue other interests, hobbies, and skills may benefit not only them and their place in the organization, but also their employer, once he or she is brought back into the fold.
The HIRE Act — What it Means to You
If you’re an employer rehiring currently unemployed former employees — or an employer hiring any unemployed worker in general — you could benefit from a new tax incentive. One of the major benefits to employers who hire unemployed workers comes in the form of two new tax benefits that are part of the Hiring Incentives to Restore Employment (HIRE) Act. The two major parts of the act state:
Employers who hire unemployed workers this year (after Feb. 3, 2010 and before Jan. 1, 2011) may qualify for a 6.2-percent payroll tax incentive, in effect exempting them from their share of Social Security taxes on wages paid to these workers after March 18, 2010.
For each worker retained for at least a year, businesses may claim an additional general business tax credit, up to $1,000 per worker, when they file their 2011 income tax returns.
As much as rehiring a former employee can have positive effects, things can just as easily swing the other way — making a situation less than happy for rehired employees, employees who haven’t been let go, and companyleadership.
Resentment – If things ended on a sour note, rehiring former employees can be complicated — and may not work out well in the long run. Even if an employer did everything they could to ease the stress of the situation, an employee may harbor resentment and bitter feelings, and those feelings may have grown stronger since they left the organization.
Current employee backlash — Employees who watched someone else leave and then come back may become jealous because a rehired employee is now getting work they were handling and returning “without paying their dues” as a new employee would. After all, remaining employees are often the ones left picking up the extra work when a company downsizes.
Short-term success – It’s important to keep in mind that even if an employee is willing to come back, they may only be accepting the job because they really need one (and are still looking for something better). This is where “onboarding” a rehired employee may help (see below).
If you’re going to rehire
If you do choose to rehire laid off employees, there are some things you can do to avoid the potential pitfalls listed above and ensure it’s as smooth a transition as possible.
Claudio Fernández-Aráoz, senior adviser at global executive search firm Egon Zehnder International, offers employers a few tips; namely, to clearly communicate to the rest of the company the reasons for hiring back a former employee; sufficiently brief a former employee about the company’s current situation and present very clear expectations; and to follow up, at least quarterly, with the returning employee to make sure he or she is adjusting well.
Would you rehire a former employee? What pros or cons would you add?
The last thing you might expect to hear when walking into a presentation about how to inspire creativity from your employees is: “Tell your employees to think inside the box”…and yet, that’s pretty much the advice Disney’s business program consultant, Scott Milligan, had for the audience when he presented at SHRM 2010 in San Diego last month.
“We tell our cast members to think INSIDE the box,” Milligan boasted to the audience of HR professionals during his presentation, “Disney’s Approach to Inspiring Creativity”. (“Cast members,” by the way, is Disney’s term for employees.) After all, he reasoned, how creative is it, really, to tell people to “think outside the box” anymore? (Finally, someone said it!)
The other surprising thing about this idea of “thinking inside the box” is that it seems awfully practical and structured for a company that prides itself on the very idealistic notions of making magic happen and dreams come true, etc…And yet, this structured approach works for Disney.
Thinking inside the box, Milligan said, provides companies guidance and direction, helps them avoid wasting resources and keeps everyone focused. But what is the box? As Milligan explained it, the box is your company’s organizational identity – who you are or what you intend to be – and it encompasses four things:
Your Customers – Who are they? What do they need from you?
Your Vision – What do you want to be?
Your Mission – What do you want to do?
Your Essence – How do we want people to feel when they experience your product or service?
Find Your Essence
A lot of companies, Milligan believes, leave essence out of the equation – and that, he explained, is an unfortunate oversight, especially when it comes to recruiting: In order to find the best people, hiring managers and recruiters must understand their company’s essence in order to seek out and identify the very people who share that essence.
As an example, he cited how Disney makes it a goal to create happiness for people. Milligan then challenged the audience to find their own companies’ essence, and look to that when hiring employees.
(When considering your company’s essence, it might help of it to think of it in terms of how blogger Derrick Daye defines essence: ”…the heart and soul of a brand – a brand’s fundamental nature or quality. Usually stated in two or three words, a brand’s essence is the one constant across product categories and throughout the world.”)
Structure, Not Confinement
Again, while you might think that a company that tells its employees to think inside the box would be fostering a culture of confinement, discouraging creative thinking by setting up rules and restrictions, the box model actually serves the opposite purpose for Disney – and it can do the same for others as well.
“Within that box, companies can expand their identity,” Milligan said, explaining how the box model has enabled Disney to expand its brand identity - from being merely about cartoons to also encompassing live action features and then expanding to theme parks, hotels and resorts and then even on to cruise lines – all while staying focused on the mission to enable “magic” to happen.
What do you think? Does your company think “inside the box” as well? Is essence something that you talk about or communicate at your company? How does it play into attracting and engaging employees?
I recently spoke with Dean Gualco, human resources manager and author of The Good Manager: A Guide for the Twenty-First Century Manager, a book that focuses on how managers have gone from being respected in society and trusted by their employees to the source of blame for many workplace problems today.
Gualco rallies against this new view of managers, and lays out six attributes that he thinks are essential to being a good manager: Like What You Do, Knowledgeable, Solid Organizational Skills, Work Hard, Make Work Fun, and Be a Good Person.
During our discussion, he also shared his thoughts on everything from why employees view managers’ jobs as less stressful than their own, to the growing tendency to blame managers when things go awry, to the role managers play in their employees’ development, to the one thing managers can start doing today to become better managers.
Below is the Q&A -- simply click the “Play” button within each to hear Gualco’s answer to my question.
Q: What is the most important aspect of being a manager?
Q: Do you think many managers today are unqualified?
Q: What do you think is the most commonly lacking managerial attribute?
Q: Do you have any suggestions for how managers could make work more fun?
Q: What’s one thing managers can start doing today to become better managers?
Q: Why do you think employees tend to view a manager’s job as less stressful than their own?
Q: How can employees and managers work together to understand each others’ roles?
Q: How can managers prevent themselves from becoming less effective due to boredom in their roles?
Q: You mention in your book that it baffles you that many people aren’t in jobs they love. People may argue that they can’t find a job they love in a tough market. What do you say to them?
Q: How can workers stay competitive in their jobs in such a competitive marketplace?
Q: How are managers responsible for their employees staying competitive and continuously learning in their roles?
Q: Have you seen a lot of change in the role of a manager over the last few years, with the recession and a changing market?
From the blunt (“What don’t you like about working for your company?”) to the bizarre (“If you walked into a room filled with jars and I was one of the jars, what would I have to contain to stand out from the others?”), the only thing more surprising than the actual questions our readers submitted were the surprisingly insightful lessons they gleaned from those questions.
So without further ado, I present The Hiring Site readers’ nominees for the most difficult-to-answer interview questions they ever received from job candidates…and what they took away from the experience:
“What is your company’s mission statement?” Seems like an innocent enough question, but Christina Thais was still relatively new to her company when a candidate asked her this during a phone interview, causing her to go blank. Another reader, Angie, had a similar experience when a candidate asked her to describe the company’s corporate culture. Since then, Angie writes, she has “taken the time to really think about how to communicate our corporate culture to future candidates.” Lesson learned: Both Christina and Angie’s experience highlight how important it is to ensure your employees understand the company vision, mission and values and constantly look for opportunities to communicate these things. Not only will the constant reminders keep you and your employees accountable for upholding these values and objectives, but the ability to recite these things off the bat is a sign to candidates that you actually “walk the walk.”
“What don’t you like about working for your company?” After being asked this question, reader Jessica writes, “I now prepare myself with potential similar difficult questions that may come up during the interview process.” Lesson learned: Alas, you can’t anticipate every difficult question that’s going to come your way, but you can anticipate that difficult questions will come up, and when they do, your best bet will be to simply tell the truth. After all,if you’re dishonest or bend the truth, you risk the chance of setting false expectations for the candidate. A sugar-coated answer might help you fill the position, but it won’t stay filled very long. [Side note: This is also a good attitude to have if you, like one reader, Bridget, ever get a question like: “If you walked into a room filled with jars and I was one of the jars, what would I have to contain to stand out from the others?” “I’m still not sure how to answer that question,” Bridget writes.]
“So what’s in it for me?” Another reader, NL, remembers being “appalled” when a potential candidate for an entry-level receptionist position asked this, the second in a line of questioning that began, “Why should I accept an offer to work for this company? Obviously, you’re not Google, with candidates sending you flowers, balloon telegrams or banging on your door to get it in.” Lesson learned: Not only did the candidate’s attitude reveal that she would not be a good fit for the company and that “phone screens are essential!” but it also seemed to confirm what NL already knew: It’s more than okay to not be Google. “Considering that every other candidate had heard about us prior to even applying…we are doing something right.”
“Will you be keeping in touch? WILL you?” It’s easy to forget how heavily candidates depend on that post-interview phone call from you…until one of them actually says so. Such is what happened to one commenter, J., who was met with bitter disbelief after promising to keep in touch with one candidate, who had apparently been (falsely) told one too many times by recruiters that she’d be called back. Lesson learned: The confrontation taught J. ”that a response to a candidate is not a courtesy, it’s an essential part of the process and should never, ever be overlooked or taken lightly. We are dealing with real people with real lives and very real concerns and challenges. Every one of them deserves respect, and a response.” Couldn’t have said it better myself.
“How many healthy choices do you offer in your vending machine?” When Eileen Hershkowitz received this question as well as many others about various working conditions at her company that promoted a healthy lifestyle, she realized that the candidate was seeking affirmation that her company not only talked about employee wellness, but truly executed that in its culture. Lesson learned: Eileen writes, “The candidate really had a valid point in my mind and made me re-think how important areas such as break rooms, and choices in vending machines and/or cafeterias can affect how your employees view your organization in the commitment to its most valuable resource.” In other words, it’s in the every day things things companies do – not just through quarterly bonuses, annual awards or periodic celebrations – that communicate to your employees that you sincerely value their efforts, support them and want to ensure their success.
“What are the specific steps you as my manager take to ensure my success in this position, and what are your procedures for preparing for my termination if I’m not?” After getting this question at the end of a sales position interview, reader James was understandably thrown off guard. After all, not many people ask about the firing process; however, James wrote that it made him consider how his accountability practices play into his goals for his team’s performance. Lesson learned: “Interviews (especially for sales positions) need to include detailed expectations for success and ‘how’ the candidates will be held accountable for that success so that he/she knows exactly what will be expected of them should they get the job.”
“Why isn’t anybody that works at your company happy?” Sure, it’s not the most eloquently phrased question, and perhaps a tad on the presumptuous side, but when a candidate threw this question to one anonymous reader, rather than take offense and immediately dismiss the candidate, the interviewer instead took the opportunity to find out where the candidate had gotten such an impression and clarify any misconceptions about the company. Lesson learned: The interview process provides an opportunity to find out how well your company is executing its employment brand, and give insight into how to better execute it.
“What do you do if he (the owner) dies?” Despite its bluntness, reader Brett found this question to be smart once he realized that the candidate was thinking long term, and was concerned about the company’s viability should he be hired. Brett writes that this question “made me start to think – we prep for a lot of things like talking salary & benefits because we think about what we’d want to know… but you never know who’s sitting on the other side of the desk and what their wants/needs are…” Lesson learned: Brett brings up a good point about the importance of doing the right research to understand candidate attitudes, behaviors and perceptions when recruiting and trying to sell your company to candidates.
The overall lesson?
At the very least, questions like these can give you insight into how an individual thinks and his or her motives for taking a job, as well as a glimpse into their soft skills, what kind of employee they will make and how, if hired, they would potentially sell your company to others, to name just a few additional benefits.
At the most, these questions can help prepare you for future interviews and give you insight into something about your company that needs to be addressed (see “Why isn’t anybody who works at your company happy?” above) – whether it’s better communication about the company mission statement, or the fact that you need to better manage or build your external employment brand.
What about you? Any questions of your own to add to the list? And if so, did you learn from the experience?
In the following excerpt from CareerBuilder’s recent interview with Martha O’Gorman, chief marketing officer of Liberty Tax Service, she discusses the importance of hiring the right people for the right jobs, the value of company culture and engaging brand advocates.
Liberty Tax Service has been the recipient of several awards in the past couple years – which of these are you most proud of and why?
We’re proud of all of them, but I think the one that we’re most proud of is one that we just received locally from Inside Businessmagazine, calling Liberty Tax Service “one of the best places to work in Hampton Roads” (which is the Tidewater Region of Virginia). To be named the best place to work in an entire metropolitan region was really special to us because we really embrace our culture, and we are proud to be recognized as a great place to work. Our rankings in Entrepreneur Magazine also stand out because that’s an industry-wide franchise publication that many people refer to when they’re looking to purchase a franchise opportunity. To be recognized by them as one of the fastest growing franchise opportunities – and one of the best out of 500 opportunities – is good for the franchise system in general.
The Liberty Tax Service franchise opportunity is #9 on the fastest growing franchises list of the 2010 Entrepreneur “Franchise 500.” To what do you attribute your growth?
I think the number one thing is the experience of the management team. Our CEO, John Hewitt, founded Jackson Hewitt Tax Service in 1982 and grew that to a very large franchise system, a system that today still bears his name. I, myself, am one of the founders of Liberty Tax Service, and I have over 20 years of experience in the income tax industry. When we decided to start another income tax company, we made a bunch of rules: to learn by our mistakes, to help foster the culture, and to promote people to jobs that they were good at. I think that the reason that we’ve been so successful is because we have been able to hire the right people, make them happy and then bring on great franchisees.
How would you describe your philosophy as it relates to people and their impact on your daily business?
I believe that people should be left to do their jobs. I don’t believe that [micro management] fosters creativity and excitement in the workplace. My personal philosophy is to hire the right people, give them their job description and what their key result areas are, and then let them go ahead and figure out how they are going to achieve those results. One of the principles of our company is, “Mistakes are a wise person’s education.” We believe that nobody’s perfect, and you’re going to make mistakes, and your mistake is like an education. We [as managers] are here to guide you, but you’ve got some freedoms and some flexibility to make your own decisions on how you’re going to run your business.
How do you engage and relate to your people? What experiences or lessons influence your leadership style?
Many folks who work with me have been with me for a long time, from the beginning of starting Liberty Tax Service. We are, as a group and as a department, very tight. There’s a lot of laughing that goes on, but when the work needs to get done, we push to be the best and to really get results because everybody is proud to be a part of the marketing department. If I attribute anything to my management style, it’s the fact that I let people do their jobs. I truly believe that you can have fun every single minute you’re at work if you enjoy what you’re doing.
How do people affect your business, particularly as it relates to your revenue stream?
We manage our employees though the position-results description method: Our employees set a goal for what their job is, and then there are key result areas that they agree with their manager are “the things that I am going to achieve this year.” We make sure that each key result area is measurable, but we also make sure that they are attainable. We work together throughout the year to make sure that everybody is on track. It’s a really good way to kind of put your goals down on paper and then track if you are achieving them.
Some people believe HR to be the only department with a responsibility for the organization’s people, yet you’ve made your overall talent strategy a priority in your role. Tell me about that.
I think our company operates quite a bit differently from some other large companies to attract good people. We have a referral program that motivates our employees and our franchisees to seek out good people. Our HR department is not a traditional HR department. They help us with issues, but when it comes to the actual hiring process, it is really left up to the managers to find and interview those people and make the hiring decision. We look for the right people, we bring them on, we test them in different positions, and we find the right job for them. It really boils down to this: you’ve got to hire for attitude and then train for skill. If somebody doesn’t have the right attitude, it doesn’t matter what job you put them in, they are not going to perform. We like to hire people who are happy, positive, and willing to stretch and to learn.
I understand that Liberty Tax Service doesn’t advertise nationally, and you’ve relied heavily on guerilla marketing with wavers and franchisees generating most of the buzz about your brand in the market. How have you used social media to extend your non-traditional marketing to reach a wider audience, centralize marketing efforts, and preserve your brand?
We’re new to social media. We knew that we needed to be involved in that, but we weren’t really sure how to do it. The first thing we did was hire an online brand manager who has experience in that environment. We’ve relied pretty heavily on the folks at CareerBuilder to help guide us through that and give us ideas on how we can better position ourselves on the web with social media.
We don’t believe in traditional national advertising. Television has lost a lot of its effectiveness. We continue have a very high percentage increase in business every year, and I attribute it to the fact that we’re doing non-traditional things, whereas our competitors are still acting very traditionally when it comes to media and to advertising.
We’ve developed a persona: We’ve developed a Facebook page that is dedicated to “Libby” and her adventures going across the United States and what she is going to encounter during tax season. We also have a traditional Facebook page where people can ask questions and we can post tax tips. Building the friend base has been very easy. People are interested, especially during tax time. Everybody has to file taxes, so you have a ready-made base of people who are seeking information, and we’ve found a fun way to do it through the interaction on the social media sites. And it has been very successful for us so far.
Tax preparation is a very personal service, and communicating on a one-on-one basis is far more meaningful to our customers than mass media advertising.
What lessons have you learning along the way in regards to social media?
One lesson we’ve learned is that you need to have a solid background in what your strategy is and how you’re going to implement it. I think you can hurt yourself very easily by going out onto Facebook or Twitter and not understanding what the rules of engagement are. You can kill your image as quickly as you can build your image if you don’t respect those parameters.
When we started, we were dabbling in it and didn’t really have a firm grasp of what we should be doing. I think we made some wise decisions by getting help from people who understood the space and could make some recommendations on how we should move forward. I feel really comfortable with where we are now with our social media presence, because we are moving through the environment in a way that is not only proper, but also fun and inviting for the people who are participating on our sites.
How have you leveraged your employment brand to grow your business? Why is this important to you?
It may sound cliché, but we have a group of advocates out in the marketplace, in virtually every DMA in the country who really love Liberty Tax Service, and who love working for Liberty Tax Service. So we’ve got this band of advocates who are out there singing our praises. Just last weekend I was at an office and there was a waver out on the street, and we had three separate people walk in and say, “How do I get that cool job? I’d like to have that job.” It’s rewarding and gratifying, but it also lets you know that people are noticing us and they understand what it means to be part of Liberty Tax Service. We’re just doing an outstanding job of recruiting the right people, showing them the right way to do business, and they in turn tell everybody they know.
Can you give me one or two examples of how one person had a major impact at Liberty Tax?
I would have to start with our CEO, John Hewitt. John is the consummate workaholic. He is constantly striving for betterment: both betterment of the company and giving the people who work within the company the opportunity to continue to grow and to achieve. His leadership, wisdom and vision are paramount to the success of our company. We like to call him the granddaddy of the industry. His wealth of experience and knowledge is unsurpassed in the income tax industry and in business circles in general.
Then I would have to use the franchisees, collectively, as our second group of people who propelled Liberty Tax Service to where we are today. We’ve got, I think, an unusual group of franchisees. Our franchisees are very entrepreneurial and are constantly bringing us all kinds of great ideas. And they bring them to the table with passion and understanding of what it’s like to be out in the field and on the front lines with the customers. They’re all just very, very motivated and really love what they are doing: They’re the kind of people that you want to hang out with.
What other advice would you share through this piece?
My advice to anyone who is looking to start a business or to re-engineer their business is to look outside of what you know. Just because this is the way that we’ve always done it doesn’t mean that’s the way that it always needs to be done. And that applies to virtually any business – whether it’s manufacturing, retail, science, or anything – because if you don’t look for a different way of doing things, you’re going to get the same results you’ve always gotten.
John likes to say, “If you do what you always did, then you’re going to get what you always got.” Another one of our principles is to break boundaries. You have to take those risks. You have to be able to steel yourself and say, “Okay, I’ve never done this before, but now I’m going to figure out how to do it and here’s the goal that we’re going after.”
Liberty Tax Service is the fastest growing retail tax preparation company in the industry’s history. Founded in 1997 by CEO John T. Hewitt, Liberty Tax Service has prepared over 7,000,000 individual income tax returns. Liberty Tax Service provides computerized income tax preparation, electronic filing and online filing through eSmart Tax. Each office offers customers audit assistance, a money back guarantee and free tax return checking. The Liberty Tax Service franchise opportunity is #9 on the fastest growing franchises list of the 2010 Entrepreneur “Franchise 500.” For more information on Liberty Tax visitwww.libertytax.com
We at CareerBuilder have created this e-book for you, the employer.
For the small bait and tackle shop owner, as well as the restaurant franchise owner.
For the small tech firm, as well as the Fortune 500 corporation.
Because while your recruitment needs may be vastly different from every other business, you still do have recruitment needs. And whether you are concerned with getting less application drop-off, building a stronger employment brand, delving into the world of social media, providing more training opportunities for your employees, or a myriad of other challenges, CareerBuilder’s team of experts can help you isolate and tackle the specific areas of concern in your recruitment process and move forward to meet your next challenge with confidence and ease.
Recently, a colleague of mine over at The Work Buzz answered a reader’s concern that, I suspect, is becoming more and more common in today’s workplace:
Certainly, there are valid reasons for following or “friending” your colleagues on social networking sites like Facebook, Bebo or Twitter; however, many people believe in keeping their professional and personal lives separate. A perfectly valid and reasonable choice, of course, but it can make for an awkward situation when that Facebook friendship request comes around…
And when said request is from a colleague someone you manage or are superior to, the situation can be that much more sensitive. While you might not feel comfortable having access to information on your employee’s personal life, this concern might not have occurred to your employee, and ignoring or declining their request could send the wrong message.
That said, we here at The Hiring Site decided to look at this issue from the manager’s viewpoint, and give some tips for declining an employee’s social networking friendship request – without damaging the workplace relationship:
Explain why you rejected the request: Rejecting a friendship request is quick and easy…until your face-to-face with the person you just rejected. Fortunately, all it takes is a short, simple explanation to alleviate any awkwardness. Work Buzz blogger Anthony Balderrama suggests saying something that’s light hearted, but gets the message across that you don’t mix your professional and social lives. Try something like, “I prefer to keep that profile separate from any work stuff just to be safe. I don’t want anyone seeing the embarrassing high school pictures. I was so goofy!” Suggest instead that you two connect over LinkedIn, Brightfuse or another site meant specifically for professional networking.“Few people will hold a grudge about a Facebook rejection (if it comes with a good explanation). But careers can and have been ruined by the wrong people seeing the wrong information,” Balderrama writes.
Be honest: The “I want to keep my personal and professional lives separate line” can come back to bite you if it’s not the truth – especially if the employee you just rejected finds out that you’re online friends with other people at the company. Maybe for whatever reason, you just don’t want to be friends with that particular employee, but if you’re not honest, that employee is likely to find out you lied to him or her, which is a quick way to kill morale – not to mention your own credibility.
Of course, there’s always the option of just sucking it up, accepting the request, and living with the consequences – but that could also mean being privy to more information about an employee than you may want or feel comfortable with…
What are your thoughts? Ever had to reject an employee’s friend request – or wished you had rejected it? Share with us (anonymously, if you prefer) in the comments section below!
Can you spot a fake resume? Can’t blame you if the answer’s no…It’s becoming trickier than ever thanks to the rise in Web sites – like CareerExcuse.com and FakeResume.com – that make it even easier for job seekers to falsify information on their resumes. (Check out the recent CBS 2 video expose about CareerExcuse.com, featuring CareerBuilder’s own Jason Ferrara.)
Add to that the already strained resources hiring managers, HR professionals and recruiters have to verify these claims, and it’s even easier for unqualified job seekers to slip through the cracks.
In fact, a 2008 CareerBuilder survey on lies job seekers tell found that 38 percent of employees had embellished their job responsibilities at some point, while 18 percent had lied about their skill sets. Other common lies surrounded information about employees’ start and end dates of employment, academic degrees, previous employers and job titles.
6 Ways to Avoid a Hiring Mistake:
Here are some more steps you can take to protect yourself from being the victim of a fake resume (adapted from Workforce Trends and Volt.com):
Perform a standard background check on things like work history, residences, dates of employment, etc. Look for discrepancies between what the candidate submitted and what the reports reveal.
Check for red flags: Unexplained gaps in employment, a reluctance to explain the reason for leaving, and unusual periods of self-employment can be a tip off to false employment history. Always check references, including clients, for self-employed work history. Because even references can be fake, check the web sites of previous employers and use the phone numbers found online for employment verification. (Can’t find a previous employer’s web site, even after you’ve “Googled” it? The Better Business Bureau or the local Chamber of Commerce are good resources to check, too.)
Test their skills. Knowing that employers use keyword searching to find and qualify their resumes, applicants may include keywords for all skills required for the job – regardless of whether they have them or not. Find out if they’re embellishing by asking specific technical questions about the skills they claim to have and actually test their computer skills.
Be fair. Remember that mistakes and misunderstandings do happen. If you find a discrepancy, give the candidate an opportunity to explain.
Use common sense. Trust your intuition and experience. If something doesn’t seem right, follow up on it.
Lesson Learned: Readers Share Their Own Fake Resume Stories In the comments from a previous post on lies job seekers tell on resumes, many readers shared their own experiences in dealing with false resume information. Here are some of their stories:
“Several years ago I learned a very important lesson: be wary of people who claim a previously outrageous salary from a “now defunct company” but are willing to work for less because they “like your company.” We hired my Executive HR Assistant who ended up spending the first two weeks of her job with us surfing for a new job online. We do have internet management software that blocks job sites, but as she was HR she needed access to these sites for our own recruiting efforts. It does monitor the sites visited though, and that’s what tipped us off. Additionally, she had five different versions of her resume stored on her company computer. All of them had her working for us for over one year, when she had only started 10 days previously. However, the reference name and number she included for our company was not us. The funny thing was though, all of her business references and previous employment history checked out before we hired her; except the most recent one that “went out of business.” When checking references, look the company info up online and call directly. Don’t use the info the candidate supplied unless you have to, then take it with a grain of salt.” – Nathan
“I was ready to hire the perfect candidate when I decided to run a background check. We don’t normally run one for every position but this position had access to cash so I’d required it. The letters of recommendations from previous employers were actually letterhead he stole from the companies. And if that wasn’t bad enough, he submitted a list of company contacts and personal phone numbers. Everyone on his list turned out to be one of his friends who covered for him on the initial phone conversation telling us what a great employee he was. Digging deeper we found at a previous job in another city he was told to resign his position or he would be turned over to the police for theft. His explanation was that if he told me the truth, he probably wouldn’t have got the job. After that experience, I run background checks on anyone and everyone that works in the office and/or drives a company vehicle.” – John
“We had a person claim a very high-level position at a major corporation. It was actually true, but we couldn’t figure out why he wanted to come work for us in what was a huge step down for him. A few days later his name was in the paper – he had had *ahem* inappropriate activities with a board member of the company he was working for, in the parking garage. Which had been caught on tape….” – PJ
“I received four applications with the exact same resume…The only difference were their names at the top.” – Colleen
What’s So Wrong with a Little White Lie? I also want to mention, however, that a few readers of that post actually came to job seekers’ defenses – arguing the point that there’s little harm in embellishing resume information if experience and performance trump what’s on paper….Would you agree?
Or do you, like other readers, believe that if job seekers are willing to lie about one thing, they are probably willing to lie about other things, too?
What are your thoughts? Do you forgive “embellishments” on resumes, or is any white lie a deal breaker?
As a society, we are willing to quickly forgive (or at least forget) some mistakes, yet when it comes to others (cough Tiger Woods cough), we’re still unsure where we stand. In the world of candidate interviews, the balance between what is acceptable and what is not can often be shaky — particularly in our current economy, with competition and pressure for jobs is at a high. With that in mind, we’re a bit sympathetic to the “most unusual” and interview blunders listed below. Everyone makes mistakes, and by examining our weaknesses in interviews, maybe we can all learn something — and become more polished (candidates) and more prepared to handle tricky situations (employers).
The candidate interview anecdotes listed below are some of the results from a new CareerBuilder survey of more than 2,700 hiring managers.
Candidates’ most unusual interview blunders:
Candidate wore a business suit with flip flops
Candidate asked if the interviewer wanted to meet for a drink after
Candidate had applied for an accounting job, yet said he was “bad at managing money”
Candidate ate food in the employee break room after the interview
Candidate recited poetry
Candidate applying for a customer service job said, “I don’t really like working with people”
Candidate had to go immediately to get his dog that had gotten loose in the parking lot
Candidate looked at the ceiling during the entire interview
Candidate used Dungeons & Dragons as an example of teamwork
Candidate clipped fingernails
On another note, while some of the behaviors listed below wouldn’t fly in any interview (like, clipping fingernails — unless you’re applying for a nail technician job!), some of the behaviors below, when examined more closely, actually may make sense for some types of jobs — or should at least be given the benefit of the doubt by an employee.
What can employers learn from these examples?
1. When possible, give candidates the benefit of the doubt.
Candidates applying to your jobs are human, and like anyone else, they may do things you deem “weird” or “unusual” but that they see as normal. If you’re interviewing a really strong candidate, and they suddenly break out into poetry or impromptu beat-boxing, think about the implications on your business. Could this be a really creative candidate who just needs the right role and mentoring to thrive and help take your business to the next level?
Or if a candidate’s looking at the ceiling, might he or she be thinking hard or simply very nervous during interviews? Again, depending on the role at hand, these behaviors may simply not be acceptable (outside sales, for example), but if the candidate seems like a great candidate otherwise, what about getting him or her in a different setting or on the company floor and observing the interactions or ideas that come about? The candidate may surprise you
2. Consider that a candidate may in fact know something you don’t.
Using Dungeons & Dragons as an example of teamwork, although mentioned by an employer in the survey results as an “unusual response,” is actually not that far-fetched. It’s been reported that playing video games may lead to a lucrative tech job, for example, and that playing games like World of Warcraft can be great breeding grounds for real-world leadership skills. Whether it’s an affinity for video games or something else, a candidate’s ability to relate subjects he or she is passionate about to their job role may be worth a listen. Don’t be so quick to write the candidate off — he or she could be your next star employee.
3. Candidates have personal lives, just like you — and sometimes situations happen that are out of a candidate’s control.
A candidate’s dog got loose from its leash while waiting in the parking lot, and Concerned Candidate #1 must attend to his or her pet. Hey, it happens.We all have families, pets, and other personal things to attend to, and sometimes those things unintentionally cross over into our personal lives. A situation like this is more about how the candidate handles it. Does he or she handle it with grace and humor, apologize, and try to make up for the blunder? If so, you may consider letting Concerned Candidate #1 — if not Fido — into your office on a more permanent basis.
4. Sometimes candidates are hungry. That, however, does not excuse swiping food from the break room, as one candidate did, according to the survey. But candy at the reception desk may do the trick.
One of our colleagues over at CareerBuilder’s job seeker blog, The Work Buzz, recently wrote about whether writing “To Whom It May Concern” as the salutation to a prospective employer on a cover letter is the kiss of death for a potential employee.
I think what’s most interesting about this question is that, as evidenced in the post’s comments section, both those in the position of hiring and of being hired have quite a varied opinion on which salutations are acceptable on a candidate’s cover letter — and whether it even matters.
For instance, “promytius” said the resourcefulness of finding out the correct person to address a cover letter to can be construed as “nosy,” while “To whom” or “Dear Sir/Madam” reflected respect for the hiring manager and education of the individual who wrote it.
“Denine” made the point that sometimes employers list the company as confidential in their job advertisement — and in that case, it’s not only both undetermined and difficult to find out who the employer is, but it’s a red flag to the candidate that trying to find out and get in touch with a particular person at the company is not welcome.
“Mark” said there’s a reason employers use software applications and why job sites often give employers the ability to make contact information confidential — they don’t want to be directly contacted.
For “Lee,” heading formalities are not the issue, but that his company is really looking for proper spelling, ease of reading and proper grammar. And impressed with a candidate addressing him by name? Not so much: Lee said if a candidate finds out his name, he would assume the candidate knew someone within the company and was getting inside information.
“Dawn” said that oftentimes she feels at a disadvantage, because not only is a phone number or e-mail address not provided, but the company name is also kept private. With no information to go by, what is the correct way to address you, employers (assuming we are talking about situations in which cover letters are part of the application equation)?
With all the disagreement, how are candidates to know the correct way to address a cover letter — and avoid having it tossed into the nearest trash can?
How do you want to be addressed on a cover letter? Is there a difference between “To Whom it May Concern” or a candidate doing his or her research and addressing you by name? And does it even matter, or are you focused on other aspects of the candidate’s credentials?
None of us likes getting rejected. In the past, many of you have cited “not enough time” as a reason you don’t send job rejection letters or e-mails. The reality is, we’re all under various types of constraints in our jobs, and while some things are prioritized, others fall by the wayside. Communicating with candidates, however, is a vital step in the recruitment process — and one that you should not be dismissing. But how can you achieve this important piece of communication without taking a chunk of time out of your work day?
The problem is twofold:
1) Candidates say there are not enough employers following up with them (particularly post-interview), which creates dissatisfaction among candidates.
2) Employers say there is not enough time to respond to all (or, in some cases, any) candidates whom they don’t choose to hire. So what gives?
Why should you care?
Respect. No one wants to wait in agony for the possibility of bad news. Candidates shouldn’t have to chase you down to find out whether they landed your open job; they have applications to send out and interviews to go on! Think of the rejection like a Band-Aid, and give candidates the bad news rather than putting it off and dragging it out.
Reputation. While today’s candidates are selling themselves to you, you’re also selling yourself to them. Your employment brand and company image is at stake. Keeping the lines of communication open will help you build and maintain relationships with candidates who may become your employees at a later date. And even if they don’t become your employees, reputation is a powerful thing. If you don’t give candidates the respect of knowing whether or not they can cross your open job off their list, they might tell a friend. Who tells a friend. And before you know it, candidates may start to avoid applying to your company. Customers may also see your lack of communication as a sign of how you will work with them. A little communication can go a long way in how candidates — and customers — see your company.
Organize and save time. Aside from reputation, keeping this piece of communication in your recruitment process can actually help you organize your process and save time. Why field tons of calls or e-mails from irate candidates who haven’t heard back from you? Why put them through the agony, and why go through it yourself? For not a lot of effort, you can get a big return.
Who has the time? Yes, time is an issue. But with the right tools, you can spend as much time as you have (which likely isn’t much) to get your message out there. If you do have the luxury of time, you can go the extra mile with candidates — but in my experience, making even a small effort is better than making no effort at all.
“It’s important that employers not lose sight of communication with candidates, which is so necessary, particularly in our current economic environment,” said Rosemary Haefner, vice president of human resources for CareerBuilder.
“While employers are facing many challenges in the recruitment process, they must remember that candidates are facing a unique set of challenges as well. By facilitating candidates’ job search process, employers are not only making the process less cumbersome for the people applying to their jobs, but also building a strong reputation and a culture of respect.”
Options:
My Letters: My Lettersis a free CareerBuilder Job Posting tool that enables you to create and save up to 20 different automatic response letters to send to job seekers after they submit an application to your job. With My Letters, you can get necessary information out to candidates quickly, easily, and effectively. Create letters concerning the job position, needed candidate information, interview status, to alert of next steps in the process, to thank candidates, and more — and automate many parts of the recruitment communication process, without losing touch with candidates.
Snail mail: While the heart may swoon at an ink-stained, handwritten letter sent the old-fashioned way, it’s not always the best option for your candidates. With that said, however, getting a response of some kind out, even if it is not as timely as e-mail, is better than nothing; at least candidates receive some kind of confirmation and closure. They can then either cross you off their list entirely or keep your company in mind for future opportunities (depending how open you keep that door in the letter, of course).
Tips for the best rejection letters or e-mails:
Be candid but gentle. Remember, this is a rejection — be respectful of candidates’ feelings and wish them success in future endeavors.
State a clear reason for the rejection; For example: “We have selected other candidate/s whose credentials were better suited to this position.”
Be honest. If there are other future opportunities and you will keep the resume on file or want a candidate to reapply in future, say so. If not, don’t. Don’t promise to keep a candidate’s resume on file if you have no intention of doing so, and if you do, state a specific time frame (six months, for example).
Be personal. Personalize the letter with the candidate’s name, position, and, if possible, a remark — or at least your signature.
While this is a rejection letter, it is still nice to compliment a candidate if warranted – “although your background and qualifications are impressive, we have chosen someone else for this position.”
Don’t send a postcard; this isn’t a “hello” from your Caribbean vacation, and it reeks of impersonality. A letter format is more appropriate. Plus, if you go the e-mail route, your costs are even more minimal.
Do not say who was hired for the position in question.
Respond to candidates in a reasonable amount of time.
You can check out examples of rejection letters here and here.
“There have been many signs over the past few months that point to the healing of the U.S. economy, especially the continued decrease in the number of jobs lost per month, a trend that will hopefully carry over into the new year,” said Matt Ferguson, CEO of CareerBuilder. “Although 20 percent of employers plan to add headcount in 2010, up from 14 percent last year, they still remain cautious in regards to their hiring. We’re headed in the right direction but should not expect to see actual job growth until at least Q2 2010.”
The encouraging news regarding the economy may be easing hiring fears, as employers signal an increase in their plans to hire in the new year, according to CareerBuilder’s 2010 Job Forecast. While employers continue to closely monitor the progress of recovery for the U.S. economy, they are beginning to consider hiring strategies designed to preserve the health and growth of their businesses for the future. CareerBuilder surveyed more than 2,700 hiring managers and human resource professionals nationwide across industries.
HIRING IN 2010
Full time – Twenty percent of employers say they plan to increase their number of full-time, permanent employees in 2010, up from 14 percent in 2009. Nine percent say they plan to decrease headcount in 2010, down sharply from 16 percent in 2009. Sixty-one percent don’t plan to change staff levels, while 10 percent say they are unsure.
Part time – Eleven percent of employers plan say they plan to add part-time employees in 2010, up slightly from 9 percent in 2009. Eight percent say they plan to decrease their part-time help in 2010, down from 14 percent in 2009. Sixty-nine percent plan no change in headcount, while 13 percent are unsure.
Hiring By Region – Employers in the West are planning to increase their headcounts more in 2010 than the other regions of the country. Nearly one-quarter of employers (24%) in the West say they plan to add full-time workers in 2010, compared to 21 percent in the Northeast, 20 percent in the South and 16 percent in the Midwest.
While plans to decrease headcounts in 2010 are down sharply across all regions, employers in the Northeast still plan to trim headcounts by 10 percent, followed by an 8 percent decrease in the South, Midwest and West.
Hiring By Industry – Comparing selected industries, hiring is expected to increase in information technology, manufacturing, financial services, professional and business services, and sales in the coming year. Thirty-two percent of IT, 27 percent of manufacturing, and 23 percent of financial services employers plan to add full-time, permanent employees in 2010, followed by 22 percent of employers in professional and business services and 21 percent in sales. Health care employers are also planning to expand staffs at 21 percent followed by 18 percent of transportation employers and 15 percent of Retail.
Hiring By Job Type – When asked which areas employers plan to hire for in 2010, one-third pointed to technology followed by 28 percent in customer service. Nearly one-quarter (23 percent) plan to add sales people, 18 percent will add research/development, 17 percent in business development, 15 percent in accounting/finance and 14 percent in marketing.
Compensation - Even as companies continue to watch their spending, they still plan slight increases to salaries in the coming year. Fifty-seven percent of employers report their companies will increase salaries for existing employees in 2010, down from 65 percent in 2009. Thirty-six percent expect to raise salaries of existing employees by 3 percent or more, while 11 percent anticipate increases of 5 percent or more.
Twenty-nine percent of employers plan to increase salaries on initial offers to new employees, down from 33 percent in 2009. Nearly one-in-five (18 percent) employers will raise salaries on initial offers by 3 percent or more while 7 percent anticipate increases of 5 percent or more.
HOW EMPLOYERS PLAN TO MOVE FORWARD IN THE NEW YEAR
Companies are looking to the future and making up for lost ground caused by the recession. The following are 10 trends for 2010:
1. Replacing Lower-Performing Employees
Employers are taking advantage of the large number of top talent in the current labor pool to strengthen their work force. Thirty-seven percent of employers say they plan to replace lower-performing employees with higher-performers in 2010. When asked to grade their current work force, 25 percent rated them an “A”, 60 percent a “B”, 15 percent a “C”, and 1 percent a “D.” Less than one-half of a percent felt their current staff was a failure.
2. Emphasis on Social Media to Strengthen Brand
The economy required companies to make some tough decisions about their businesses, which had a negative impact on their brands. Close to four-in-ten employers (37%) plan to put a greater emphasis on
social media in 2010 to create a more positive brand for their organization. One-in-five employers plan to add social media responsibilities to a current employee, while close to one-in-twelve (8 percent) plan to hire someone new to focus or partially focus on social media.
3. Rehiring Laid-off Workers
Companies needed to scale their businesses to market last year and four-in-ten employers say they were forced to lay off workers. Among those who had lay-offs in 2009, thirty-two percent of employers now say they plan to bring back workers with three-in-ten either doing it now or planning to do so in the first six months of 2010.
4. Flexible Work Arrangements
Companies plan to continue providing employees with greater flexibility in hopes of maintaining a better work-life balance. Thirty-five percent of employers say they plan to provide more flexible work arrangements in 2010, compared to 31 percent last year. These arrangements include:
Alternate schedules – come in early and leave early or come in later and leave later – 73 percent
Telecommuting options – 41 percent
Compressed workweeks – work the same hours, but in fewer days – 32 percent
Summer hours – 18 percent
Job sharing – 13 percent
Sabbaticals – 6 percent
5. Cutting Perks and Benefits
Even as companies look to the new year and toward growth opportunities for their businesses, many are still choosing to trim perks and benefits. Thirty-seven percent of employers say they will cut perks and benefits in 2010, up from 32 percent who said they trimmed in 2009. Perks and benefits employers plan to trim in the new year include bonuses, medical coverage, suspended 401k matching and office perks such as coffee, tea and condiments.
6. Rehiring Retirees and Postponing Retirement
Companies understand the intellectual capital mature workers bring to their organization and 27 percent say they are open to retaining their workers who are approaching retirement. Sixteen percent say they are likely to rehire retirees from other companies in 2010. Additionally, one-in-ten are likely to provide incentives for workers at or approaching retirement age to stay on with the company longer.
At the same time, workers have expressed interest in postponing retirement. Thirty percent of employers report they have received requests from workers approaching retirement age to stay on with their company, up from 22 percent last year.
7. Freelance or Contract Hiring
While employers still plan to be cautious regarding the number of full-time employees they add in the new year, many will turn to freelance or contract employees to help keep their businesses moving forward. Three-in-ten employers anticipate hiring freelancers or contractors in 2010, up slightly from 28
percent in 2009. Six percent expect to employ more freelance workers or contractors than last year, while 15 percent expect to hire the same amount and 10 percent plan to hire fewer.
8. Green Jobs
Employers will continue to turn some of their focus to the environment in the new year. Eleven percent of employers say they plan to add “green jobs” in 2010, the same amount who said they added them in 2009. “Green jobs” are positions that implement environmentally conscious design, policy and technology to improve conservation and sustainability.
9. Bilingual Recruitment
Employers have identified having a diverse work force as an important measure of success as they begin to rebuild their businesses after the economic downturn. One area they plan to focus on is building a bilingual team. Nearly four-in-ten employers (39%) said they plan to hire bilingual candidates in 2010 and half said that if they had two equally qualified candidates, they would be more inclined to hire the bilingual candidate.
10. Business Travel
While employers are inching away from cost containment and more into growth, one area they still plan to save money on is business travel. Forty-three percent of employers say that in their organizations there will be less business travel in 2010 than in 2009.
While it’s true that many companies have been forced to make difficult business decisions this year, many employers still plan to reward their employees for hard work with holiday perks like bonuses, gifts and parties — even if these perks are scaled back a bit. These results are from CareerBuilder’s recent survey about workplace holiday giving among more than 3,000 hiring managers and HR professionals. We’ve got the lowdown on what businesses are doing about bonuses, gifts, and the oft-infamous work holiday party.
Bonuses:
Nearly three in ten (29 percent) employers plan to give their employees holiday bonuses this year. Among that group, 16 percent are planning to give the same amount as in previous years, while 11 percent plan to give less.
Twelve percent of employers say they will not be issuing holiday bonuses even though they have in previous years.
Gifts:
More than a quarter (26 percent) of employers plan to give holiday gifts, with 15 percent planning to spend the same amount for workers as in previous years. Eight percent plan to spend less.
Another eight percent say they are not planning to give holidays gifts in 2009, even though they have in years past.
Parties:
Almost half (49 percent) of employers are planning a holiday party for their employees this year. Of that group, 30 percent plan to throw the same party as in previous years, while 18 percent are planning something on a smaller scale.
Eleven percent of employers don’t plan to have a holiday party in 2009 even though they have in previous years.
“After a challenging year, some organizations are cutting back on the holiday perks that they may have offered in previous years,” said Rosemary Haefner, Vice President of Human Resources for CareerBuilder. “Even though holiday bonuses, gifts and parties may be trimmed back this season, employers are doing what they can to reward their workers and get their staffs in the holiday spirit.”
So with cutbacks more prevalent in the workplace, how can you make your employees happy this holiday season? What do they really want?
Here are some alternative workplace gift-giving ideas:
The gift of financial preparedness.Help employees be realistic in their holiday budgeting this holiday season. Workers often need to budget more carefully around the holidays, so let your employees know upfront and early whether or not they can expect a bonus this season. This way, they will be able to gauge whether they’ll have that extra money for a plane ticket — or whether they’ll have to stock up on canned soups for dinner this season. Give your employees the gift of preparedness; their pocketbooks will thank you.
The gift of giving. Volunteering is a great workplace activity all year ’round, but if you’re looking for an alternative to the typical (and pricey) holiday bash, I can’t think of a better way than helping others in need by donating time to local charities. Volunteering with your team or company still allows you to be out of the office in a social setting while fostering your holiday spirit, giving back to your local community, and making the holiday a bit nicer for someone else. Sites like VolunteerMatch let you search for volunteer opportunities in your local area. Read more tips about finding a charity here and here, find an extensive list of charities here, and check out the Better Business Bureau’s “Charities and Donors” section for more resources.
The gift of fun. Even if your company holiday party is canceled, you can still celebrate the season with your employees with some warm drinks and hot food. Office potlucks are a great and budget-friendly way to have a low-key celebration in the office with your employees. Even better, as commuting after work hours can sometimes present obstacles for employees, you can host a potluck breakfast or lunch during the work day. As an alternative, screen a movie of your employees’ choosing, pop some popcorn and provide sodas, and have a low-key but entertaining in-office party.
The gift of appreciation. While material gifts are nice, sometimes nothing is better than getting a bit of recognition for work well done, whether it’s for a single project or an entire financial quarter’s worth of blood, sweat and tears. As we have learned, 79 of employees who quit their jobs cite a lack of appreciation as a key reason for leaving. Remember to say “thank you” to your employees this holiday season! Even small gestures, like a card or letter with your sincere words of thanks can mean a lot to your employees. Spontaneity of gestures can also be a nice change in the work routine; grab your employees coffee and bagels unexpectedly one morning — or dream up your own creative way to say “thanks.”
The gift of friends and family. While employees may enjoy coming to work, they may in fact be longing to spend more time with loved ones outside the office, especially around the holidays. Yes, businesses are busier than ever, often juggling fewer people and more work — but your employees will enjoy and appreciate even a small break from the grind. Consider letting them leave a bit early one afternoon, or offer a flexible work option for a week or two, like coming in early/leaving early, or working four 10-hour days so they can take a long weekend. Different options will work for different types of businesses — but employees will savor the gift of more time with loved ones — and they’ll likely come back more refreshed, relaxed, and focused post-holiday.
The gift of choice. One final idea: Ask your employees what they want this holiday season! Let them know that budgets are tight, but that you want to celebrate with them and show them your gratitude for their work and dedication. Let them brainstorm ideas, and pick one or implement them all.
What are you giving your employees this holiday season?
It may sound a little dramatic, but a well-crafted job posting can mean the difference between life and death finding mediocre candidates and finding extraordinary candidates.
Job postings that are easy-to-read, detailed and clear tend to generate better candidates, simply because candidates are more likely to read the posting in full (which, let’s face it, isn’t always the case) and recognize whether or not they’re truly qualified for the position.
Even those candidates who may not be able to apply for the position in question might find information about the company or the benefits you offer that compel them to seek out other positions with your company. What I’m getting at is…job postings are also a major employment branding opportunity.
The next time you write a job posting, use following tips to strengthen the quality of your job postings – and improve the flow of quality candidates.
Remember That Key Words Are…Well, Key. The more keywords your job posting contains that are relevant to the position – and that job seekers might use to search for jobs – the easier it is for search engines to find it – and the higher it will appear in organic search results. Look at your job posting and consider where you can substitute key words that a job seeker might use to search for the position. (Instead of saying, “The person in this position will be required to…” for example, say, “The Marketing Manager will be required to…”) Just don’t let the posting get so bogged down with key words that you lose the message – or all control of normal human language skills.
Don’t Be Shy About Showing Off The Goods. While not exactly the same thing as stage time on “America’s Got Talent,” a job posting does provide a platform for employers to show what makes them special – one they should take advantage of. As you consider what information to include, consider this 2009 survey by CareerBuilder , which found that the most important attributes job seekers valued most in potential employers were: stability and longevity in the market; good career advancement opportunities; a good work culture; and the ability to offer flexible schedules.
Also, when and wherever possible, include logos and/or slogans in the job posting,which can increase applications by 13 to 21 percent. Doing so adds credibility of being an established, professional company, and not a recruiter—as some job seekers are leery of working with a third party—or a questionable entity. It also helps job seekers remember you when looking for future job opportunities.
Bring Up The Elephant In The Room. According to a 2008 CareerBuilder survey, 24 percent of job seekers said failure to include a salary range was a major source of aggravation, so if you want to hold job seekers’ attention, be sure to reference compensation information whenever possible—even if it is only a salary range. At the very least, let the job seeker know that you understand pay is a vital piece of information by having a benefit statement such as: “Great pay—higher than industry average, commensurate upon experience, bonuses paid each quarter, opportunities for additional commissions.”
Don’t Be Vague(It’s Almost As Annoying To Job Seekers As That Other Annoying Thing). The same 2008 survey found that unclear job titles in job postings were a major turnoff to applicants. Whileyou want your job posting to stand out amid others, a job title like “ONE OF A KIND OPPORTUNITY!!!” or “Make lots of money!” is unlikely to generate much interest, as the smartest job seekers will recognize this as a marketing ploy.
Mix It Up A Little. Wonder why applicants with fewer than five years’ experience keep applying when you’ve clearly stated that five years is the minimum amount of experience required? Well, maybe you’re not being as clear as you think…If you’ve crammed your entire job posting into one lengthy block of text, most applicants are probably skimming your job posting for relevant key words – at best. Break up the job posting up into categories (such as “qualifications” and “responsibilities of the role”), and utilize bullets (to list required skills, the roles of the job, and company benefits, for examples). The easier the job posting is to read, the more likely a candidate is to read the posting in full and recognize whether or not he or she is truly qualified for the position.
Proofread. Forgive me for putting what seems so obvious in here, but even the best writers slip up every once in a while. Given that this is your first point of contact with a potential job candidate, you want to make a good first impression. Don’t rely on yourself to catch mistakes, either. Pass a copy of the job posting on to a colleague to check for errors that you might have missed.
Double-Dip. If applicable, associate your job posting with multiple industries to increase visibility. If you are a pharmaceutical company wanting to recruit a sales manager, link your posting to multiple industries, such as sales and marketing, healthcare and pharmaceutical.Many professions can be cross-posted, such as public relations, accounting, Web design and programmers, just to name a few. Doing so allows candidates to pull up your job posting in more searches. Just, again, make sure the industries you associate your job posting are relevant.
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