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Earth Day 2011: Working Toward a More Conscious Company

April 22nd, 2011 Comments off

Earth Day 2011: Toward a More Conscious CompanyAs many of you are likely aware, today is the 41st anniversary of Earth Day (I know, doesn’t it feel like just yesterday that we were celebrating its 40th?).  Around the world, people are celebrating and raising awareness of Earth Day’s mission by taking part in everything from clean air and water projects, to bike rides as they ditch their cars, to sending text messages like “TREE” to donate to green causes. This year, 1 billion people are expected to participate in various activities toward making the planet a little bit greener. The goal of this year’s theme, “A Billion Acts of Green,” is to generate a billion acts of environmental service and advocacy before the global Earth Summit 2012 in Rio.

What are business doing to take part?

It’s not only good for the Earth for businesses to take part in Earth Day 2011 — it’s smart for recruitment. Job seekers are increasingly seeking out employment with environmentally responsible companies, and many companies are paying attention. As we reported last year, many companies are continuing to add “green,” or environmentally-focused, positions, and the trend doesn’t appear to be stopping anytime soon. According to recent data pulled from CareerBuilder’s Supply and Demand Portal, jobs like “environmental engineer” are in high demand. In addition, green jobs are expected to grow at the rate of a whopping 1.3 million jobs per year through 2030, and federal, state and private funding is fueling openings for those able to develop solutions for pollution control, recycling, waste management and other public health initiatives.

Greenbiz.com’s Tilde Herrera talked with executives to find out what they’re doing today — or planning for this year — to take part in Earth Day. Answers included such diverse activities as nature walks, dumpster dives, plant-a-tree kit giveaways, and bike donations. Michael Kobori, VP of social and environmental sustainability at Levi Strauss & Co., says the company is piloting a sample fabrics recycling program, as well as partnering with Goodwill to donate wearable apparel during the design process. And Gerri Walsh, director of sustainability at Ball Corporation, says the company will hold a sustainability fair, complete with interactive booths and an electronic recycler for employees to donate old electronics.

The tech sector is also celebrating Earth Day. Facebook’s “Billion Acts of Green” app enables users to choose activities like sending a letter to Congress to support green legislation, getting a home energy audit, or planting a garden, and Sprint has just released its first Android phone, the Replenish (to add to its collection of three other eco-friendly phones), built with recycled materials and energy-efficient operation in mind. Earlier this week, Sprint also launched its Green ID set of applications for Android users, which bundles a green-themed news feeds, recycling tips, personal carbon footprint trackers and more.

Still other companies are celebrating Earth Day (or even Earth Month) with some initiatives that are a little bit different. Old Navy and TerraCycle, for example, are partnering for a “flip-flops replay” in which people are encouraged to turn in old flip-flops to be melted down and used in playgrounds across the country, and health care company Merck, in addition to other initiatives like recently installed solar panels, is offering financial incentives to employees who conduct an energy audit at home and set up a carpooling guide.

How are you celebrating Earth Day 2011?

What is your company doing to take part in Earth Day today — or what has your business done recently to become more environmentally friendly? What kind of an impact is it having on your business and on your employees?

If you are looking for ideas of service projects in your local area, check out the official Earth Day 2011 site. And if you’re looking for a fantastic light show, check out tonight’s Lyrid meteor shower.

A Final Look Back at April’s Hiring Woes and Recruitment Wins

April 30th, 2010 Comments off

Woman looking surprised at recruitment news on computer screenIf you can tear yourself away from KFC’s Double Down sandwich or the latest episode of Glee long enough, take a few minutes to check out what you’ve missed this past month in the wonderful and sometimes wacky world of recruitment.

We found reason to be optimistic with CareerBuilder and USA Today’s Q2 2010 hiring forecast results, and BLS released March’s Employment Situation report, which revealed that the economy saw its largest job gain in three years. And hey! Things are even looking up for college graduates in terms of the job outlook.

While we’re talking about better news in hiring, I should probably mention that we just released our new how-to-hire e-book, CareerBuilder’s Ultimate Recruitment Guide. Download a copy for yourself — or your team — now.

What are workers spending their tax refunds on this year? Is it that trip to see grandma in Wyoming? A new lifetime supply of bathroom tissue? You may be surprised. On that note, a new CareerBuilder survey found that the majority of employers are doing something to become more environmentally friendly, or “green” –investing in bathroom tissue made from recycled tissue, perhaps?

Jim Greenwood, CEO of Concentra, Inc. shared his thoughts on being a CEO — a Chief Encouragement Officer, that is — and talked about Concentra’s workplace culture, the importance of giving colleagues an opt out, and much more.  Another leader, Martha O’Gorman, chief marketing officer at Liberty Tax Service, talked with us about why employees should be left to do their jobs, when humor’s appropriate in workplace culture, and why the company doesn’t believe in traditional national advertising.

Do you want colleagues — or ex-colleagues — rating you anonymously and gaining control over whether that next employer wants to hire you? A new social networking site, Unvarnished, thinks you do. Speaking of the power of employee referrals, we revealed how a personal phone call from George Lopez to Conan O’Brien helped Conan decide to sign on to Team TBS.

Lastly, we discussed AOL’s success in employment branding, and why you need to know who you are — and who you aren’t — as an employer.

Here’s some other employment news that’s been making us gasp, cringe, or smile this past month:

  • Sooooo… did we mention our new recruitment e-book is out? We might have.
  • Some companies send you back to school.  Other companies school you on social media best practices, university-style.
  • Why the job hoppers who make you hesitate may actually make the best employees.
  • You’d probably gasp if you got this kind of e-mail from a potential intern. Amirite?
  • The best culture attracts the best talent — here’s 10 ways to get in on the action
  • Top Employee, anyone? Five ways food and restaurants are mixing in an awesome culture.
  • Sometimes, your employees need to feel empowered to get on that bike and fall off. And learn to get back up. And, you know, fall off again.
  • Speaking of bikes, some of you may want to bike to a nearby establishment to see what a  “jobless recovery ale” is like. Taste the happy… ?
  • Would you pay Donatella Versace to judge your skills and that skirtyougotforlike$10shhhh — for charity?

Anything we missed?

More Than One In Five Health Care Employers Plan to Hire in 2010, Reveals Annual CareerBuilder Forecast

January 28th, 2010 Comments off

Although the recession has been hard on many industries, the health care industry is one that has managed to thrive. Since the recession’s start, the health care industry has added 631,000 jobs, according to the Bureau of Labor Statistics, and has consistently added headcount each month. CareerBuilder’s annual health care hiring forecast indicates that this hiring momentum will likely continue into 2010. The survey was conducted between November 5 and November 23, 2009, among more than 240 health care employers.

Hiring in 2010

  • More than one in five (22 percent) health employers said they plan to increase the number of full-time, permanent employees this year, up from 17 percent last year.
  • Ten percent of employers said they had plans to increase the number of part-time employees at their organizations in 2010, in order to help meet demand.

“While most industries struggled with headcount since the start of the recession, health care was and continues to be one of the strongest industries for hiring,” said Jason Ferrara, vice president of corporate marketing for CareerBuilder.

“Forty percent of health care employers, by far the highest among industries we surveyed, have open positions for which they can’t find qualified candidates. This shows that there is high demand for qualified health care workers across a variety of areas; everything from medical assistants to records specialists to nurses.”

Five Health Care Recruitment Trends for 2010

1. Replacing Low-Performing Employees

Health care employers are taking advantage of the current labor pool’s large number of highly qualified candidates to strengthen their work force. Forty-three percent of health care employers say they plan to replace low-performing employees with higher performers in 2010.

What do health care employers really think of their employees’ performance? When asked to grade their current work force, 18 percent rated their employees an “A”, 68 percent a “B”, 13 percent a “C”, and less than one percent a “D” or “F. Whew.

2. More Flexibility

Flexible work options continue to be important to health care employers. Over a third (37 percent) of health care employers said they will provide more flexible work arrangements for employees in 2010, including:

  • Alternative schedules (74%) — Employees can come into work early and leave early, or come in later and leave later
  • Compressed work weeks (53%) Employees work the same hours, but consolidate work into fewer days
  • Telecommuting (40%) — Employees work from home or from another remote location
  • Job sharing (12%) — Employees share the same position in a company, each working part of the week
  • Summer hours (12%) — Workers enjoy condensed hours during the summer; typically 1/2 days on Fridays

3. Recruitment Tools

As the demand for quality health care employees continues this year, health care employers will leverage a variety of recruitment tools to fill their open positions. But on what are they planning to spend more money, exactly?

  • Online recruitment sites — (25%)
  • Newspaper classifieds — (20%)
  • Career fairs — (18%)
  • Social and professional networking sites — (13%)
  • Staffing firms and recruiters — (7%)

4. Freelance Workers

Because of the great demand for qualified workers, many health care employers are seeking out freelance or contract health care workers to supplement their needs.  In fact, 34 percent of health care employers are hiring contract or freelance workers in 2010.

5. Green Jobs

“Green jobs” are defined as jobs that contribute significantly to preserving or restoring environmental quality. Being “green” is a rapidly growing movement within the health care industry as companies seek ways to run more efficiently; 10 percent of health care employers plan to add “green” jobs in 2010.
If you missed it, read the full press release here.