CareerBuilder continued our monthly #cbjobchat Twitter chat last Monday night (quick plug: It’s the first Monday of every month at 7 p.m. CST)– so if you skipped the trainwreck that was the Real Housewives of New York Reunion Part II, you might have caught it! If you didn’t, do not fear — we’ve recapped the best bits of the chat for you.

This month’s chat was all about tough interview questions. Candidates aren’t strangers to them — those questions that seem to flow effortlessly from an interviewer’s mouth, but that leave candidates themselves speechless, or trailing off into a long, random story about sixth grade camp and s’mores and that cute girl with the pigtails and the camp counselor who told them to never be afraid. Never. Be. Afraid! Wait, now where was I? Ah, yes. Tough or scary interview questions — employers have to deal with them too (just on the other, less scary side). So this past Monday night was the perfect opportunity to merge the two worlds together, to share advice and give everyone the opportunity to learn a little more about the other side’s experience.

For those who aren’t familiar with #cbjobchat, we aim to bring together both job seekers and career experts to discuss today’s most pressing recruitment process questions.When job seekers had questions, you all didn’t hide your feelings. But job seekers had some opinions to share with you as well. Let’s dig in:

Chat Highlights:

Q1: How do you explain an involuntary departure, such as a layoff or firing? Do employers care about a layoff vs. being fired?

The general consensus here was that honesty is the best policy — layoffs have become more commonplace and job departures less stigmatized.

@KaraSingh Be honest. Keep it short and professional. If the hiring manager wants to know more they will ask.

@V167 Honesty is the best policy, but you have to remember to not insult a former boss or job regardless of the outcome.

@MatthewTForrest Seems like the stigma that was once there isn’t there for the most part. Just be honest about your situation.

@ChangePR Agreed. Layoffs are far too common nowadays anyway & honesty is always best policy.

Q2: How should job seekers explain leaving their current job without badmouthing a boss, and still sound sincere?

Experts advised candidates to look forward and stress how they can contribute to their full potential at a new company/in a new role. Recruiters need real reasons, but an employer wants to know what you are looking for in the future. Above all, candidates should not bash a former employer. Diplomacy is the way to go.

@mtATL Be positive about your old job, but focus on the direction you are looking to go. No need for badmouthing.

@michaelranaii If you badmouth your old company, who’s to say you won’t bad mouth ‘this company’?

@KaraSingh Say you’re looking for a position that will challenge you to your full potential.

All about the application process

GUEST CONTRIBUTOR: Authored by John Thedford. Thedford is CEO of La Familia Pawn and Jewelry, a chain of high-end pawnbroker shops with locations throughout Central and South Florida, and he is the author of Smart Moves Management: Cultivating World-Class People and Profits. For more information, visit www.lafamiliapawn.com.

A company without good employees is like a shark without teeth … very ineffective and bound for extinction. Here are some strategies that can help you hire and promote the best people for your business.

Being a business owner requires a strong commitment to success and attention to detail. Tasked with many responsibilities, entrepreneurs have to maintain a vigilant focus on the key processes that drive their operations. Based on my own experiences, I believe the trickiest part of running a company is the hiring process. Why? Because people are complex creatures with unique attributes, and hiring the right employees is imperative to the success of your endeavor. In other words, when it comes to hiring, the stakes are high.

The “right” people are the core of your strength. Inversely, the “wrong” people will make you weaker and less effective. In the end, you’ve worked hard to start your business, and you need to create an environment where everyone functions on the same page and works toward the same goals. How do you accomplish this? Take hiring — and the development of superior talent — very seriously, and have a process in place that gives you the best chance of hiring and retaining employees who will help you realize success.

A Strategic Path to Success

Through trial and error, I’ve learned that business success isn’t a model; it’s an equation of compatibility and chemistry among employees, customers and investors. Creating a strategic path based on this philosophy will pay major dividends because an engaged employee will provide exceptional customer service and make so much money for themselves and for the company that your shareholders will marvel at the outcome.

Ask yourself a simple question. Who do you want representing your business? Remember that you’re looking for specific attributes, and you need someone who fits comfortably into your company culture. An Ivy League graduate with the wrong skill sets for your particular venture brings little value to the table, no matter how well-educated that person might be. And a bad hire can be costly; the industry rule of thumb suggests that hiring the wrong person costs you three times his or her annual salary. A $50,000 employee costs you $150,000; a $150,000 employee costs $450,000. That’s for starters. There’s also lost opportunity cost … plus lost business, potential customers and momentum. And now you’re back to square one, looking for a replacement.

In order to avoid these setbacks, it’s important to understand that a successful hiring process begins with a clear understanding of the critical traits that are required to get the job done. Those who seek to complete the type of work required to operate your business possess a set of core competencies that define and highlight their thoughts, feelings and behaviors. Once you determine which specific attributes best suit your needs, you need to learn how to identify them when selecting new hires or promotable candidates.

Identifying Core Competencies

Each business requires its own set of core competencies that management feels will help maximize growth and profitability. The key is that everyone involved in the hiring process understands the selected competences, asks the right questions to gain better insight into the thoughts and tendencies possessed by candidates (both new hire and promotable), and makes the right hiring decisions that will ultimately strengthen the overall staff.

At La Familia Pawn & Jewelry, we’ve developed our own set of core competencies that fall into the following categories: intellectual, personal, interpersonal, management and motivational. Based on a comprehensive interview and a temperament questionnaire that we require every candidate to complete, we feel confident determining if a person possesses the right mix of desired traits. When analyzing motivational competencies, for example, we want to consider the following factors:

• Energy — Exhibits energy, strong desire to achieve and appropriately high dedication level.
• Passion — Exhibits dynamism, charisma, excitement and positive “can-do” attitude.
• Tenacity — Demonstrates consistent reward of passionately striving to achieve results.

Specific interview questions we include to help determine if a candidate possesses these motivational competencies include:

Energy

1.     How many hours per day have you worked, on the average, in the past year?

2.     What motivates you?

Passion

1.     How would you rate yourself (and why) in enthusiasm and charisma?

2.     Describe the pace at which you work – fast, slow, moderate – and the circumstances under which it varies.

Tenacity

1.     What are the challenges you have faced and overcome?

2.     What will references say is your general level of urgency?

By developing your own set of core competencies, you can begin to incorporate hiring strategies that give you the best chance to hire the people you need in order to succeed. And once you get these individuals into the fold, you need to hold it all together with strong leadership and a positive, motivational work culture.

Last week, I challenged readers to share the most difficult interview questions they’ve ever gotten – as interviewers. 

From the blunt (“What don’t you like about working for your company?”) to the bizarre (“If you walked into a room filled with jars and I was one of the jars, what would I have to contain to stand out from the others?”), the only thing more surprising than the actual questions our readers submitted were the surprisingly insightful lessons they gleaned from those questions.  

So without further ado, I present The Hiring Site readers’ nominees for the most difficult-to-answer interview questions they ever received from job candidates…and what they took away from the experience:

• “What is your company’s mission statement?” Seems like an innocent enough question, but Christina Thais was still relatively new to her company when a candidate asked her this during a phone interview, causing her to go blank. Another reader, Angie, had a similar experience when a candidate asked her to describe the company’s corporate culture. Since then, Angie writes, she has “taken the time to really think about how to communicate our corporate culture to future candidates.” Lesson learned: Both Christina and Angie’s experience highlight how important it is to ensure your employees understand the company vision, mission and values and constantly look for opportunities to communicate these things. Not only will the constant reminders keep you and your employees accountable for upholding these values and objectives, but the ability to recite these things off the bat is a sign to candidates that you actually “walk the walk.”  
• “What don’t you like about working for your company?” After being asked this question, reader Jessica writes, “I now prepare myself with potential similar difficult questions that may come up during the interview process.” Lesson learned: Alas, you can’t anticipate every difficult question that’s going to come your way, but you can anticipate that difficult questions will come up, and when they do, your best bet will be to simply tell the truth.  After all, if you’re dishonest or bend the truth, you risk the chance of setting false expectations for the candidate. A sugar-coated answer might help you fill the position, but it won’t stay filled very long. [Side note: This is also a good attitude to have if you, like one reader, Bridget, ever get a question like: “If you walked into a room filled with jars and I was one of the jars, what would I have to contain to stand out from the others?” “I’m still not sure how to answer that question,” Bridget writes.]
• “So what’s in it for me?” Another reader, NL, remembers being “appalled” when a potential candidate for an entry-level receptionist position asked this, the second in a line of questioning that began, “Why should I accept an offer to work for this company? Obviously, you’re not Google, with candidates sending you flowers, balloon telegrams or banging on your door to get it in.” Lesson learned: Not only did the candidate’s attitude reveal that she would not be a good fit for the company and that “phone screens are essential!” but it also seemed to confirm what NL already knew: It’s more than okay to not be Google. “Considering that every other candidate had heard about us prior to even applying…we are doing something right.”
• “Will you be keeping in touch? WILL you?”  It’s easy to forget how heavily candidates depend on that post-interview phone call from you…until one of them actually says so. Such is what happened to one commenter, J., who was met with bitter disbelief after promising to keep in touch with one candidate, who had apparently been (falsely) told one too many times by recruiters that she’d be called back.  Lesson learned: The confrontation taught J. ”that a response to a candidate is not a courtesy, it’s an essential part of the process and should never, ever be overlooked or taken lightly. We are dealing with real people with real lives and very real concerns and challenges. Every one of them deserves respect, and a response.” Couldn’t have said it better myself.
• “How many healthy choices do you offer in your vending machine?” When Eileen Hershkowitz received this question as well as many others about various working conditions at her company that promoted a healthy lifestyle, she realized that the candidate was seeking affirmation that her company not only talked about employee wellness, but truly executed that in its culture. Lesson learned: Eileen writes, “The candidate really had a valid point in my mind and made me re-think how important areas such as break rooms, and choices in vending machines and/or cafeterias can affect how your employees view your organization in the commitment to its most valuable resource.” In other words, it’s in the every day things things companies do – not just through quarterly bonuses, annual awards or periodic celebrations – that communicate to your employees that you sincerely value their efforts, support them and want to ensure their success. 
• “What are the specific steps you as my manager take to ensure my success in this position, and what are your procedures for preparing for my termination if I’m not?” After getting this question at the end of a sales position interview, reader James was understandably thrown off guard. After all, not many people ask about the firing process; however, James wrote that it made him consider how his accountability practices play into his goals for his team’s performance.   Lesson learned: “Interviews (especially for sales positions) need to include detailed expectations for success and ‘how’ the candidates will be held accountable for that success so that he/she knows exactly what will be expected of them should they get the job.”
• “Why isn’t anybody that works at your company happy?” Sure, it’s not the most eloquently phrased question, and perhaps a tad on the presumptuous side, but when a candidate  threw this question to one anonymous reader, rather than take offense and immediately dismiss the candidate, the interviewer instead took the opportunity to find out where the candidate had gotten such an impression and clarify any misconceptions about the company. Lesson learned: The interview process provides an opportunity to find out how well your company is executing its employment brand, and give insight into how to better execute it. 
• “What do you do if he (the owner) dies?” Despite its bluntness, reader Brett found this question to be smart once he realized that the candidate was thinking long term, and was concerned about the company’s viability should he be hired. Brett writes that this question “made me start to think – we prep for a lot of things like talking salary & benefits because we think about what we’d want to know… but you never know who’s sitting on the other side of the desk and what their wants/needs are…”  Lesson learned: Brett brings up a good point about the importance of doing the right research to understand candidate attitudes, behaviors and perceptions when recruiting and trying to sell your company to candidates.

The overall lesson?
At the very least, questions like these can give you insight into how an individual thinks and his or her motives for taking a job, as well as a glimpse into their soft skills, what kind of employee they will make and how, if hired, they would potentially sell your company to others, to name just a few additional benefits.

At the most, these questions can help prepare you for future interviews and give you insight into something about your company that needs to be addressed (see “Why isn’t anybody who works at your company happy?” above) – whether it’s better communication about the company mission statement, or the fact that you need to better manage or build your external employment brand.

What about you? Any questions of your own to add to the list? And if so, did you learn from the experience?

We at CareerBuilder have created this e-book for you, the employer.

• For the small bait and tackle shop owner, as well as the restaurant franchise owner.
• For the small tech firm, as well as the Fortune 500 corporation.

Because while your recruitment needs may be vastly different from every other business, you still do have recruitment needs. And whether you are concerned with getting less application drop-off, building a stronger employment brand, delving into the world of social media, providing more training opportunities for your employees, or a myriad of other challenges, CareerBuilder’s team of experts can help you isolate and tackle the specific areas of concern in your recruitment process and move forward to meet your next challenge with confidence and ease.

Use this e-book to discover our best tips around:

• Recruitment benchmarking
• Talent intelligence
• Compensation strategy
• Employment branding
• Social media recruitment/ social recruiting
• Employee engagement and retention
• Candidate attraction
• Recruitment process optimization
• Employee training
• Succession management
• Employee onboarding
• Interview questions
• …and more!

Download CareerBuilder’s Ultimate Recruitment Guide e-Book, our brand new how-to-hire guide stocked with the latest tips and advice – and designed to address your unique recruitment needs today.

The outlook for college grads is not the same as it has been in the past — like, say, in 2007, when 79 percent of employers indicated in a CareerBuilder survey that they planned to hire recent college grads. Still, although it appears the overall job market for 2010 college graduates will remain highly competitive, this year’s job forecast is showing some signs of improvement.

Although the number of employers planning to hire recent college graduates in 2010 is 44 percent — relatively unchanged from 2009’s number of 43 percent, one in five employers (21 percent) who are planning to hire recent grads said they will hire more of them than they did last year. On top of that, 16 percent (as opposed to last year’s 11 percent) reported they will offer higher starting salaries than they did in 2009.

Wait — how high?

• Thirty percent of employers plan to offer recent college graduates starting salaries ranging between $30,000 and $40,000.
• Nineteen percent will offer between $40,000 and $50,000
• An additional 19 percent will offer $50,000 or more.
• Thirty-three percent will offer less than $30,000.

“Even though companies are gradually starting to hire again, the job market will still be challenging for college graduates this year,” said Brent Rasmussen, President of CareerBuilder North America. “To take advantage of the opportunities that exist, it’s important for recent graduates to start their search early, remain positive and keep an open mind. In addition, networking and showing relevant work experience – whether it is internships, class work or volunteering – can help make your application stand out.”

Work experience — what counts?

When looking at a candidate’s resume, particularly of a soon-to-be or recent college grad, what really counts when it comes to work experience? If you’re only looking at a candidate’s paid work, you ought to broaden your considerations. Experience can come from many places, and particularly in light of a tough economy, candidates are exploring new areas to gain the experience that can sometimes be hard to find in the traditional sense.

Employers reported that the following activities qualify as pertinent work experience for recent college graduates to include on their resumes:

• Internships – 62 percent
• Part-time jobs in another area or field – 50 percent
• Volunteer work – 40 percent
• Class work – 31 percent
• Involvement in school organizations – 23 percent
• Helping managing  sorority & fraternity activities – 21 percent
• Sports participation – 13 percent

More than just that je ne sais quoi

Furthermore, experience, whatever parameters you define it in, is not the only important factor in a candidate’s application. While employers in our CareerBuilder survey said that experience is one of the most influential factors in their decision to hire a recent college graduate, they also pointed to the following attributes:

• Good fit with company culture
• Comes in with good ideas and asks good questions
• Educational background
• Level of enthusiasm
• Comes to interview prepared and is knowledgeable about company

Speaking of recent college grads doing their homework, it may be a good time to make sure you’ve done yours by tweaking those tired interview questions. It’s almost graduation time, and while you may be screening new grads, they’ll be screening you too. It’s a new class, with new expectations.  Are you ready?

You can find the full press release about 2010 college graduates here.