Earlier this month, Target retail stores and its online site were overrun with activity from customers desperate to own a piece of squiggle-patterned luxury at a bargain price. On Sept. 13, famed Italian house Missoni launched a line exclusively for Target, and everybody wanted in. The Internet traffic caused Target’s website to crash, and the Missoni line was essentially sold out in a few hours. If you visit the website today, you will see most items are listed as “out of stock.”

It’s interesting that even in today’s economy, when many people are tightening their purse strings and have less disposable income, they still turned out in droves to spend on this collection, which, while affordable, is not comprised of necessities. People are even taking advantage of the craze by reselling the items on eBay at outrageous prices!

The consumer enthusiasm was (and still is) certainly driven by hype and Missoni itself, but Target did a lot to ensure that the line would be well-received. Though they made some mistakes , there are still nuggets of information to be mined from this situation – namely, building excitement without creating disappointment. How can you apply the good pieces of Target’s tactics to your recruitment strategy?

1. Create a buzz. Target released news and information about the Missoni collection months before it officially launched. They also included photographs of the entire line and pricing information. People started to get excited and planned their purchases. You can create a similar buzz about job openings by posting the information in several places and heightening the excitement. For example, if you have several marketing positions to recruit for, you can start tweeting and posting about them via social media. Sample post: “I’ve got a few excellent marketing positions coming soon! Limited-time offer, check back for updates! Going live 9/25.” This simple post gets people who are interested in those positions interested in your Twitter feed. They’ll start paying closer attention, waiting for the date when you post the opportunities.
2. Instill a sense of urgency in candidates. Target let consumers know that the line would only be available in limited quantities, for a limited time. You should let candidates know that the job opening will be filled quickly. Set a deadline, and stick to it. This is useful because it enables you to see which candidates can adhere to deadlines; it also lets candidates know that the job is desirable and there is significant competition. (If you’re worried about not getting enough candidates, you can always repost or extend the deadline later.)
3. Follow through on your marketing. Target has made it clear that, despite the high demand, they won’t be ordering any additional Missoni goods beyond additional scheduled shipments. They are sticking to the limited-quantity collection they advertised. If you set a deadline for applications, make sure you also set a deadline for yourself to go through them and respond to people. If you phone interview people, respond to them quickly about in-person interviews and so on. Instilling a sense of urgency but not following through on that promise will only serve to annoy some candidates.
4. Handle the resultant attention with aplomb. Target has been responding to customer feedback, but some customers are still dissatisfied because of delayed shipments and order cancellations.  If your number of applicants is much larger than anticipated, don’t panic. Send a note to each applicant letting him/her know you received his/her application, and that there was a high volume of applicants. Let them know that if they don’t hear anything by a certain date, then they should assume that the position has been filled by another applicant. That should alleviate disgruntled applicants.

When it comes to recruiting, limited resources can mean that small businesses are often up against a separate set of challenges than large corporations. Luckily, creativity and innovation can go a long way when solving many of these problems. On Tuesday, for example, we told you about one of the common recruiting difficulties that small businesses face — attracting and retaining employees — and how developing and implementing a strong employment brand can be a creative way to resolve it.

Unfortunately, though, some of the more pervasive recruiting roadblocks that small businesses face can be a little tougher to bypass. According to a new CareerBuilder survey on small business hiring trends for 2011, respondents said that they expect their biggest recruiting challenges this year will be related to accessing credit, government regulations and health insurance costs — all problems which can be both difficult and frustrating to overcome.

The survey, which polled more than 1,350 small businesses, found the greatest hiring challenges to be:

• Cost of health insurance — 50 percent
• Access to credit — 33 percent
• Government regulations — 27 percent
• Marketing expenses and building awareness — 26 percent
• Attracting and hiring top talent — 19 percent

Yet small businesses are nothing if not resilient, and despite these hiring issues, more small businesses still plan to increase headcount this year than in recent years past. Though it’s just a slight increase, 21 percent of responding employers plan to add full-time staff this year, up from 20 percent in 2010 and 15 percent in 2009.

For those who can’t afford to add more full-time staff, but still have personnel needs, contract workers are the next-best thing. To prevent employee burnout and maintain productivity levels, 26 percent of small business owners plan to hire contract or temporary workers in the coming year, with 31 percent reporting that they may transition these workers into full-time positions.

Slightly fewer respondents said they’d meet staffing needs with part-time help. According to the survey, 11 percent of small businesses plan to hire part-time employees this year, up from 9 percent last year and 8 percent in 2009.

Despite a general increase in hiring expected this year, with so many business owners still worried about issues like credit and government regulations, it’s clear that 2011 will be another year of rebuilding.

“Small businesses are a major driving force behind job creation in the U.S. and play a vital role in economic growth,” said Matt Ferguson, CEO of CareerBuilder.  “Small businesses had been in a holding pattern where they were less likely to decrease headcount compared to larger organizations, but also less likely to add new staff. Over the last year, we saw modest, but continued gains in jobs that are carrying over into 2011. Before we see people back to work in greater numbers, we need to find ways to get this segment of the economy hiring again.”

Do you work for a small company? Do you plan to increase your staff this year? What are your biggest hiring challenges?

We at CareerBuilder have created this e-book for you, the employer.

• For the small bait and tackle shop owner, as well as the restaurant franchise owner.
• For the small tech firm, as well as the Fortune 500 corporation.

Because while your recruitment needs may be vastly different from every other business, you still do have recruitment needs. And whether you are concerned with getting less application drop-off, building a stronger employment brand, delving into the world of social media, providing more training opportunities for your employees, or a myriad of other challenges, CareerBuilder’s team of experts can help you isolate and tackle the specific areas of concern in your recruitment process and move forward to meet your next challenge with confidence and ease.

Use this e-book to discover our best tips around:

• Recruitment benchmarking
• Talent intelligence
• Compensation strategy
• Employment branding
• Social media recruitment/ social recruiting
• Employee engagement and retention
• Candidate attraction
• Recruitment process optimization
• Employee training
• Succession management
• Employee onboarding
• Interview questions
• …and more!

Download CareerBuilder’s Ultimate Recruitment Guide e-Book, our brand new how-to-hire guide stocked with the latest tips and advice – and designed to address your unique recruitment needs today.

Calling all recruiters and hiring managers:  Keep warm this winter season (or at least listen to good tunes in the cold) with a brand new 4G iPod Shuffle or CareerBuilder Full-Zip Fleece! Read on to find out how and enter.

Very few spaces exist in which there is a lack of competition for consumer dollars — and the same is true of the competition for talent. It’s not just job seekers who are competing for a job, Trump-style, either — your business is, in fact, competing for candidates all the time. Competition for quality employees is fierce in our current economy, and it’s necessary for companies to consider unique perspectives and find original — or at least noticeable –- ways to identify their ideal candidates. Everyone from small business owners to President Obama is brainstorming ways to get more innovative about job creation. How does that creativity and innovation extend into recruitment — namely, how do you find creative, yet cost-effective ways to connect with the candidates you want?

Do you know who you compete with for top talent in your industry? You may be surprised to find out that you are actually competing for candidates not only in your own industry pool, but in several other industries as well. Many companies are reaching further than before to widen their pool of candidates, and on the flip side, many candidates are exploring new fields and types of positions. Have you thought about what other industries might find your ideal talent appealing? If so, what exactly are you doing to snag the candidates you really want?

Share your thoughts with us, and you could win a 4G iPod Shuffle or a CareerBuilder Full-Zip Fleece! (Two 4G iPod Shuffles and two CareerBuilder Full-Zip Fleeces are up for grabs.)

How to Enter:
Simply answer this question in the comments section below: “How does your company sell itself to ensure you win over your ideal candidates?” Once you submit your answer, you’ll automatically be entered to win a 4GB iPod Shuffle or CareerBuilder Full-Zip Fleece (There are four prizes total; two people will win an iPod Shuffle and two people will win a CareerBuilder Full-Zip Fleece.).

Contest Details:
Entries will be accepted from 12 a.m. CST on Monday, December 7, 2009 until 11:59 p.m. CST on Friday, December 11, 2009.  Each account may only submit one answer for consideration; subsequent entries will not be considered. Spam responses will not be considered. The winner will be picked at random and notified via e-mail the week of December 14, 2009. Please read the full list of official contest rules and regulations.

How does your company sell itself to ensure you win over your ideal candidates?