“I woke up one morning and just said, ‘I…hate…my…job,’” workplace engagement expert Peter Stark told the audience of HR executives during his presentation during SHRM 2010 in San Diego last month.  “The problem was, I owned the company.”

Laughter ensued, and I took the crowd’s immediate engagement with Stark as a good sign that I wouldn’t be wasting my time in a presentation titled “Engaged!” – about how top companies create a culture where employees love to come to work. 

Turns out, I was right. Not only is Stark a dynamic speaker, but dude knows his stuff: Stark had studied 250 companies employing 100,000 people.  And after narrowing them down to the top 25 percent in terms of employee engagement, he found 10 factors these top companies have in common, which I’ll share with you now…

Oh, but first, a quick side note: Before Stark shared his list, he did something interesting.  He challenged the audience to tell him the difference between a leader and a manager…which turned out to be a deceptively difficult task. After listening to a few good (but apparently wrong) guesses from the crowd, Stark revealed the answer: A manager is just a title; whereas a leader is someone whose qualities lead people to follow them. “Followership is a conscious decision, with or without a title,” Stark said. (The more you know…)  Anyway, without further ado…your recap of Stark’s list of…

10 Ways to Get Employees to Say, “I Love My Job”  

1. Create a compelling, positive vision with clear goals. The top leaders have a very clear vision of where they’re heading. According to Stark, a great vision is composed of three key qualities: it must come from the heart, be unique to the organization, and be radical and compelling. People have to care about it.
2. Communicate the right stuff at the right time. Yes, even the “hard stuff”…Stark found that the best of the best companies were better at communicating the hard stuff to their employees.
3. Select the right people for the right job. Seems like a given, yet some companies are much better at this than others. Why is that? Stark says that what the best companies do differently is have more people involved in the hiring decision than the typical organization, and they have a thorough understanding of the competencies they need individuals to have in order to be successful at their organization. (Side note: Nancy Newell also spoke to the importance of this understanding in her SHRM panel on interviewing. Consistency!)
4. Facilitate cross-departmental teamwork. It’s important to remember that you all work for the same company – with the same goal. The best companies are better at cross-departmental teamwork.
5. Do “cool stuff.” When you’re working on cool stuff, Stark says, the rest of the organization has to respond to you; therefore, you become a leader. So practice continuous improvement and innovation. (Warning: The best companies are able to do this because they already have their day-to-day ducks in a row, so you might want to consider that first.)
6. Recognize and reward excellent performance. While some people aren’t crazy about rewards systems, it makes others work for it. (And, oh yeah, it seems to be working pretty well for top companies.)
7. Make accountability and performance count. “If I came in and reviewed your performance reviews, could I truly see a difference between employees? And could I see that the manager truly cares about the employee?” Stark asked the audience. Performance reviews are a window into how you treat your employees – and how engaged your employees are likely to be as a result. After all, a manager who can’t take time to write a performance review is unlikely to take the time to communicate clearly with employees on a consistent basis (see #2).
8. Make sure every employee has the opportunity to learn and grow. Giving employees a growth and development plan is essential, as it tells them, “I care about your success. I believe in you.”
9. Don’t let problems be any problem at all.  The top companies foster a culture that allows for mistakes, because they know they can handle them.
10. Make it all about the customer.  When you’re able to focus on the business side and the customer side, Stark says, it increases your credibility and value in the organization.

Anything you’d add to this list? Chances are you’ve heard several – if not all – of these concepts before; still, it’s always good to have a refresher, as it is probably easy to forget the crucial importance of keeping the very people you rely on to run your business motivated, and at the very least, not….hating…their…jobs.

Look at any “best places to work” list, and you’ll notice that most of the companies listed tend to share the same four employee benefit offerings, SHRM’s Steven Williams pointed out during his presentation on employee benefit programs for the organization’s annual conference in San Diego last month: 1) Health care; 2) Work/life balance; 3) Unique or unusual benefits; and 4) Leave. 

It should come as no surprise that companies that offer these types of benefits would be considered great places to work.  Unfortunately, with the economy the way it is, and health care being the most expensive benefit to offer, it should also come as no surprise that not every company has the luxury to offer employees health care…

…And not for lack of trying, either: According to 2010 SHRM internal research, despite rising health care costs, employers say the are unlikely to drop health care coverage at their organizations, for fear that doing so will: lower employee morale and satisfaction; hinder their ability to recruit new employees; and significantly increase employee turnover, among other concerns.

And at a time when companies are struggling to both recruit the skilled talent they need and retain top employees as new opportunities open up, these concerns are certainly valid. Yet, as health care costs continue to increase, what is a budget strapped employer to do to maintain this benefit?

Five Ways Employers Can Reduce Health Care Costs
Fortunately, Williams had some advice for these companies, addressing the following five tips for reducing health care costs:

1. Design the health care premium around each employee’s base salary or tenure
2. Make available – and encourage the use of – wellness programs. If implemented correctly, employee wellness programs work: they effectively reduce healthcare costs; they help cut down on employee turnover; and they decrease instances of absenteeism.  (See more about the benefits of implementing wellness benefits in 7 Habits of Highly Successful Corporate Wellness Programs .)
3. Emphasize the use of a mail-order prescription drug program on all maintenance prescription drugs.
4. Require working spouses to elect coverage from their employer, and charge extra to employees whose spouses do not elect such coverage.
5. Consider association-sponsored plans or partnering with other companies.

What about you? Does your company use any of the above methods to reduce health care costs? What else? Please share with us how your company cuts back on health care costs in the comments section below!

The last thing you might expect to hear when walking into a presentation about how to inspire creativity from your employees is: “Tell your employees to think inside the box”…and yet, that’s pretty much the advice Disney’s business program consultant, Scott Milligan, had for the audience when he presented at SHRM 2010 in San Diego last month. 

“We tell our cast members to think INSIDE the box,” Milligan boasted to the audience of HR professionals during his presentation, “Disney’s Approach to Inspiring Creativity”. (“Cast members,” by the way, is Disney’s term for employees.) After all, he reasoned, how creative is it, really, to tell people to “think outside the box” anymore? (Finally, someone said it!)

The other surprising thing about this idea of “thinking inside the box” is that it seems awfully practical and structured for a company that prides itself on the very idealistic notions of making magic happen and dreams come true, etc…And yet, this structured approach works for Disney.

Thinking inside the box, Milligan said, provides companies guidance and direction, helps them avoid wasting resources and keeps everyone focused.  But what is the box? As Milligan explained it, the box is your company’s organizational identity – who you are or what you intend to be – and it encompasses four things:

• Your Customers – Who are they? What do they need from you?
• Your Vision – What do you want to be?
• Your Mission – What do you want to do?
• Your Essence – How do we want people to feel when they experience your product or service?

Find Your Essence
A lot of companies, Milligan believes, leave essence out of the equation – and that, he explained, is an unfortunate oversight, especially when it comes to recruiting: In order to find the best people, hiring managers and recruiters must understand their company’s essence in order to seek out and identify the very people who share that essence.

As an example, he cited how Disney makes it a goal to create happiness for people. Milligan then challenged the audience to find their own companies’ essence, and look to that when hiring employees. 

(When considering your company’s essence, it might help of it to think of it in terms of how blogger Derrick Daye defines essence: ”…the heart and soul of a brand – a brand’s fundamental nature or quality. Usually stated in two or three words, a brand’s essence is the one constant across product categories and throughout the world.”)

Structure, Not Confinement
Again, while you might think that a company that tells its employees to think inside the box would be fostering a culture of confinement, discouraging creative thinking by setting up rules and restrictions, the box model actually serves the opposite purpose for Disney – and it can do the same for others as well.

“Within that box, companies can expand their identity,” Milligan said, explaining how the box model has enabled Disney to expand its brand identity - from being merely about cartoons to also encompassing live action features and then expanding to theme parks, hotels and resorts and then even on to cruise lines – all while staying focused on the mission to enable “magic” to happen.

What do you think? Does your company think “inside the box” as well? Is essence something that you talk about or communicate at your company? How does it play into attracting and engaging employees?

“The only way to measure a candidate is to measure every single candidate with the same yardstick,” Nancy Newell, principal at Nth Degree Consulting told an audience during her panel “Beyond Behavioral Interviewing: Asking the RIGHT Questions, Evaluating the Answers,” at he annual Society for Human Resources Management (SHRM) Conference in San Diego last month.

One of the major flaws with the interview process, Newell believes, is a lack of consistency.  Every candidate needs to be asked the same question – or as Newell put it, be measured by the same yardstick – otherwise, the evaluation process is meaningless. You can’t expect to properly evaluate candidates if you’re not holding them up to the same set of standards. Not that maintaining consistency is easy, she admits. There’s no “magic bullet” to getting the right answers from candidates and ensuring the right hire, Newell says. (On the contrary, it takes a lot of discipline and hard work); however, there are steps hiring managers can take to create a better, more consistent process and minimize hiring mistakes – which I went ahead and broke down into a simple Do’s and Don’t's list. Check it out…

DO conduct Behavioral Interviews. Behavioral interviewing is key to hiring, Newell believes, because it helps predict future success on the job by looking into past behavior.  Thus, questions should be shaped to look at previous behavior – not potential behavior. A question that begins with “Tell me about a time when…” for example, is much more predictive than “What would you do if…” which tends to lead candidates to say what they think you want to hear, rather than give a real-life example that provides insight into their skills, personality and work ethic.

DON’T go into the interview blind. It’s crucial that you have a clear idea of what you want your end result to look like. Before interviewing any candidate, consider the following questions:

• Why am I filling the job? (Are we growing, or are we replacing someone?)
• What’s missing on this team?
• What do our customers need, require and expect?
• Who’s the supervisor? What kind of person works best under this supervisor’s management style?
• What sort of person will fit best within this organizational culture?
• What skills am I willing to train on, and what skills do I need to hire for?

DO use the same measurement tool on the same candidate. Ask the same questions of every candidate.  The minute you stop using the same yardstick, the yardstick doesn’t measure anything. You can’t find your rock star that way. (Follow up questions can be different.) Your candidates are smarter, they’re savvier, and they’re going to challenge your skills as a recruiter.

DON’T tip your hand. Ask the questions first, then talk about the job and the company. Don’t lead them. What you say and when you say it matters. Explain what the interview process is going to look like.

DO get over your own biases. The time for evaluation comes later. The interview process is the time for gathering data. “Get out of your own way,” Newell says. “Get over your own biases, your own assumptions…If the industry equivalent of Kobe Bryant applies to your organization, and there’s a typo on his resume and you screen him because of that typo…your screening process is flawed.”  The same goes for writing someone off who doesn’t show up to an interview dressed in the way you might think is “proper.” “You never know where people are coming from…Maybe they’re coming from another job where the dress code is casual.” These minor details don’t necessarily reflect the type of employee this candidate will be.

DON’T be afraid to probe. Keep asking follow-up questions until you get a complete understanding of the situation. “Pull the thread,” Newell says. ”Make sure the behaviors they talk about are consistent.”

DO coach your candidate. Coach them to give you specifics on how they got those results. For example, ask something like, “I’m looking for a time when you demonstrated really good customer service.”

DON’T waste your time. Don’t ask questions candidates are going to lie to you about. Questions like, “Are you planning on staying in the area?” or “Can you do (blank)?” tell candidates what you want to hear. Asking big, broad questions will generate more telling, honest answers. For example, a question like, “Tell me about a time you had to deal with a difficult co-worker,” enables the candidate to tell you what they think a difficult co-worker looks like and how they handle adversity.

DO train everyone involved in the interview process. Not only is it important that everyone is on the same page, and they understand the reason behind the questions they’re asking, especially when it comes to asking follow-up questions.

DON’T be afraid to rephrase a question. When you really want to probe, Newell suggests taking a question and turning it negative, which can give added insight. For example, instead of asking, “Tell me about a time when you accomplished something,” ask, “When did something not go well?” You’ll see not only how people handle adversity but also what, to them, constitutes a problem.

DO create a score card by which to evaluate candidates. Incorporate the critical success factors of your ideal candidate. Think about what’s most important to success in that job, within the company, and then develop a score card based on that information. “At the end of the day, you’ve got to score it.”

You also need to communicate those benefits, too.

That was the message Steven Williams, Director of E-Media Innovations and Business Development at the Society for Human Resource Management (SHRM), had for his audience during his presentation, “Employee Benefits: Just How Competitive Is Your Company?” at SHRM’s annual conference in San Diego last month.

It should come as no surprise that benefits are crucial to attracting and retaining top talent (especially with employers complaining about how good talent is still so hard to come by these days)…but where “HR drops the ball,” as Williams put it, was in communicating these benefits. “It’s very important that you communicate your employer brand,” Williams told the audience of HR managers. After all, he said, you may have a great brand, and that’s great, but it has little impact if no one communicates it. 

Get the Word Out
“This is not the time to be modest,” Williams told the audience. If companies want to stay competitive, they have to get the best talent, and in order to do that, they have to really step up their recruitment marketing efforts. This means not only offering something unique and desirable to employees, but ensuring prospective employees are well aware of those offerings.

Williams suggested taking a cue from employers with strong brands like Google, Zappos and Southwest Airlines – all of which enjoy various “Best Companies to Work For” honors (and aren’t shy about boasting it). Not only do these companies offer unique benefits (like free gourmet meals for Google employees or getting offered $2,000 to quit at Zappos), but they also make ample use of their resources to advertise these facts – including their own websites, blogs, Twitter and Facebook pages, and, not least of all, their employees: Zappos employees, for example, blog and tweet frequently about life at Zappos, and Southwest employees keep an active blog about their work life. Google includes employee testimonials on its website.

Williams also urged his audience to look for any and every opportunity to communicate their employer brand, including (but certainly not limited to) the following:

• Company website (Side note: in addition to including info about your company’s mission and values, benefits, awards and recognition received, or job listings, think of ways you can incorporate various media, such as employee testimonial videos, virtual office tours, or photos from company events.)
• Print and online job ads
• Chat rooms/forums/blogs
• Visual branding on billboards, posters (Or take a cue from what the TSA recently did and deliver your job ads right to job seekers’ doors…)
• Job podcasting
• “Best Places to Work” lists (Don’t wait around, hoping to be recognized: Submit your company for local, regional and national awards.)
• Company lobby (You need a place to hang that “Best Place to Work” plaque, don’t you?
• Industry magazines
• Policy and procedures manual

Real-Life Benefits You Haven’t Tried
One final thing to note: Employee benefits don’t have to be of Oprah-taking-her-entire-staff-on-a-cruise proportions (although that is nice…), so long as they’re meaningful to the employees and they differentiate a company and its employer brand. 

Case in point: Throughout his presentation, Williams asked audience members to contribute the unique benefits their companies offered. Here are some of the ones they shared:

• Self-funded sabbaticals where employees bank part of their income
• Phased back-to-work for nursing moms following maternity leave
• Employee concierge service that aids in personal care
• Grocery services
• Symphony and theater tickets are reimbursed 50%
• Back up care hours for moms who must travel for business
• All employees are given their birthdays off
• A surprise all-expenses paid trip is organized for a long weekend every five years
• Employees are encouraged to purchase new outfits and expense them
• Free on-site yoga
• “Free latte Fridays”
• Free employee health screenings
• First Fridays, in which employees are treated to lunch out

These perks may seem small, but they’re also the kinds of things employees remember and appreciate (because it shows they are appreciated) and that differentiate them from other employers – so consider those things that make your company unique and don’t be shy about promoting them.

Going to the 2010 SHRM Annual Conference and Exposition in San Diego?  We’ve got 5 reasons for you to visit CareerBuilder Booth #1419 while you’re there:

1. To pick up your free report on talent compensation…which you have until June 18 to register for by going to www.careerbuilder.com/shrm2010/report. (Did we mention it’s worth $150? No? Well, it’s worth $150. Just a little fyi…)
2. To see presentations on topics that you get to pick. That’s right: You have from now until June 20 to visit www.careerbuilder.com/shrm2010/vote and select up to three topics that you’re most interested in learning about. CareerBuilder is creating its presentation schedule around your interests, and is choosing its presentation topics based on audience vote…Check back after the 21^st to see the finalized schedule – or simply stop by booth 1419 during conference breaks.
3. We’re throwing a birthday party! On Monday, June 28, CareerBuilder celebrates the one year anniversary of our Applicant Experience service – and everyone’s invited to join us.  Stop by the booth between noon and 2 p.m. for free food and drinks!
4. To speak with our recruitment experts about ways to better your recruitment process. Our recruitment experts will be on hand to answer questions and discuss ways to help you meet your recruitment related goals, solve your most baffling talent questions or simply make your life easier overall.
5. (More) free stuff. Who needs another conference T-shirt? You do! (But trust us..these aren’t your mother’s conference T-shirts…) As a token of our appreciation for visiting us at booth 1419, we’re giving away some great door prizes – so don’t miss out!

Want to let others know you’ll be visiting us at SHRM? RSVP on Facebook.

DOWNLOAD a free one-day expo pass, compliments of SHRM.

Can’t Make It to SHRM This Year? Follow us on Twitter (#CBSHRM10) for real-time updates on all the conference action – and check back here for daily recaps from the conference room floor.

For more information on what we have in store for SHRM 2010, visit www.careerbuilder.com/shrm2010 or if you have specific questions, feel free to leave it in the comments section below!