Parallel HR » Social Media

Seeking Java Developers

parallel — Thu, 19 Jan 2012 17:40:18 +0000

JAVA DEVELOPERS Job Summary: We are currently seeking Java Developers for our client in Reno, NV. The person in this [...]

Gen Y on Facebook: Where Work and Personal Habits Collide

Amy Chulik — Tue, 10 Jan 2012 19:18:05 +0000

As we’ve talked about before, many members of Generation Y look at work a little bit differently than other generations. ”I love my job, but I love my life more” is something you might hear Gen Yers say. Although members of Gen Y (the generational group comprised of those 18 to 29 years of age) have no problem with working hard, as a general rule, their job will never be the whole of their identity. Continue reading

Are You Ready for Some Office Football?

Kristin Clifford — Mon, 12 Dec 2011 15:44:24 +0000

In a typical football game, each team has 11 players on the field and at least 50 more suited up on the sidelines. That’s a lot of people to manage! The players all need to have highly developed specialties, and football coaches are always on the lookout for athletes who can fill these roles perfectly. [...]

Applying Guerrilla Marketing Strategies to Your Social Recruiting Efforts

Amanda Cornish — Thu, 08 Dec 2011 12:45:09 +0000

When Jay Conrad Levinson first published Guerrilla Marketing in 1983, Twitter founder Jack Dorsey was a mere 7 years old, and Facebook founder Mark Zuckerberg wasn’t even born. So what does this book have to do with recruitment marketing via social media? In a word: everything. Guerrilla Marketing separates tactics and approaches for large Fortune 500-type companies from those of small businesses for two main reasons. First, small businesses are more agile and generally have less red tape when making decisions. Second, small businesses have to make do with shoestring budgets. For small businesses, the size of your company may determine how many resources you have. And chances are you’re working with a budget that’s smaller than a typical consumer marketing budget. Even so, Levinson encourages marketers to embrace this situation as it forces them to think outside of the box and stretch a budget as far as it will go. Social media is a great way to stretch those recruitment marketing dollars because it allows you to find and target job seekers who are interested in your employment opportunities for a relatively low cost.

Some Companies Just Say “No” to Email. Is Yours Next?

Mary Lorenz — Wed, 07 Dec 2011 17:03:22 +0000

If you had to wager a guess, what percentage of emails do you get on a daily basis that you really need? (And not just 'you have to see this YouTube video of a kitten playing with a crocodile' need but really need?) Thierry Breton, CEO of tech company Atos, estimates that it’s as little as 10 percent, which is why he hasn’t sent an email in three years – and why he’s now banning Atos’ 74,000 employees from sending internal emails. Under Breton's newly implemented “zero email” policy, Atos employees must now communicate with each other instant messaging and a Facebook-style interface, according to a recent ABCNews.com article. While the policy doesn’t apply to external emails with clients and partners, Breton’s hope is to increase employee production and eliminating the data that is “fast polluting our working environments and also encroaching into our personal lives,” according to ABCNews. In lieu of emails, Atos employees use an internal Wiki to communicate by contributing or modifying online content, as well as an online chat system that allows video conferencing, and file and application sharing. The End of Email As We Know It?

Move Your Recruitment Strategy Forward by Taking a Step Back

Beth Prunier — Tue, 08 Nov 2011 14:53:19 +0000

**Is your recruitment process based on what you know about job seekers…or what you think you know about job seekers?**

If there’s one thing over 15 years of in-depth research on job seeker behavior and perceptions have taught us, it’s that now, more than ever, experience matters when it comes to the ability to drive quality candidates to apply for your open positions. A recent CareerBuilder and Inavero study revealed that top talent wants to engage with prospective employers and experience what it’s like to work for their company before they decide to apply to a position – and they’re increasingly utilizing emerging technology to do it. How do job seekers really see you? Three questions to ask If you’ve never taken a step back to consider the experience you offer candidates – from their perspectives – it’s time to do so now. Below are three forms of emerging media candidates utilize today to find opportunities and research potential employers. In effect, they also provide employers the opportunity to interact with and engage with job seekers on their terms. The following exercises will help you see the experience you’re providing candidates – from their point of view.

Are You Mobile Friendly? Try searching for jobs at your company from your mobile device. Is your company's career site "mobile-friendly" and easy to navigate? Are the pages easy to view and read? Can you easily search for and retrieve opportunities and information about your company? The rate at which people are using mobile devices to exchange information is growing exponentially – and it’s showing no signs of slowing down. If you don’t have a ‘mobile-friendly’ website that enables easy navigation and viewing, you’re missing out on a crucial opportunity to reach the growing number of job seekers who search for – and share – opportunities and information on their mobile devices.

Do You Engage on Video? Enter the term "work at [your company]" on YouTube. Then do the same for your competitors. If you were a candidate, which company would capture your attention more? As the fastest-growing medium for consuming content, videos have an ability to engage candidates and tell a more complete story that is unmatched by any other medium. They are also easy-to-create and can live on nearly any platform by which job seekers search for jobs (job boards and search engines, social networks, company websites, etc.). From “day in the life” videos” to employee testimonials, video gives companies an edge in offering job seekers a peek into the experience of what it’s really like to work for an organization.

18 of Your Burning Social Media Questions, Answered

Amy Chulik — Sun, 06 Nov 2011 11:00:25 +0000

A few months ago, Amber Naslund (or @ambercadabra, as some of you may know her), VP of Social Strategy for Radian6 , hosted “Social Media for Small Businesses,” a webinar encouraging small businesses to take a look beyond likes, fans and followers and rethink the way they view how they’re using social media to help [...]

You Can Talk and Listen at the Same Time

Kristin Clifford — Tue, 01 Nov 2011 16:56:07 +0000

Many companies are making great strides in social media recruiting. This is good – social media is an excellent place to find passive and active candidates, and connect with them on a more personal level. In addition to talking on social media, are you listening? Listening is a key strategy for engaging with individuals on social media. In order to maximize the benefit, you should follow these steps to listen efficiently.

Comb through reviews on social media and job feedback sites. In addition to your Facebook and Twitter accounts, sites like Jobitorial (formerly Jobvent) and Glassdoor can help you figure out if your employment branding strategies are working. Jobitorial and Glassdoor feature anonymous reviews of your company from employees and potential employees. Jobitorial offers employee perspectives, and Glassdoor gets further in-depth by including salary information, interview feedback and more. Both sites offer rankings one through five.
Look for negative and positive patterns. Do employees consistently feel that the benefits are great? Do they think the interview process was lengthy and cumbersome? Are the salaries fair? Track these patterns and make adjustments internally, if needed and feasible. To be even more strategic, check in on specific dates and update your spreadsheet or tracking document to see how things have changed.

Increase Brand Awareness and Your Recruitment Reach with Fresh Content

Amanda Cornish — Thu, 20 Oct 2011 14:47:39 +0000

Not too terribly long ago, life was a lot harder. People spent hours growing, finding and hunting their food, only to spend equal amounts of time cooking and preserving it so they wouldn’t starve in the winter. But as technology progressed, it brought along a couple of the more noteworthy inventions in recent history: the refrigerator and the microwave. Now, with the pop of a box and the push of a button, people can eat food that is grown anywhere, anytime, whenever they want. And even more recently, something else amazing happened. While it seemed that the possibilities were endless, people started to realize that they didn’t need to be. Instead of wanting processed foods that are grown, frozen, shipped and eaten out of season, our culture has taken a step back and has begun to embrace fresh, locally grown foods. Believe it or not, creating content on the web isn’t that much different. Providing a regular diet of fresh, organic content is the best way for you to stay engaged with your employees as well as active and passive job seekers, and grow your company’s social media presence. Because most interaction takes place on users’ News Feeds or timelines instead of a profile or page, posting new content is often the only way to stay connected with your online community on a regular basis. In fact, Facebook users are 40 to 150 times more likely to consume content via their News Feeds rather than visit actual pages. Fresh content also simply lets users know, “Hey – We’re here!” since a page with stale content or a stream of RSS-fed items doesn’t assure users that it’s a community where they’re likely to find new, useful information or have their questions answered.

New Media Calls for New Recruiting Strategy | Free Webcast

Mary Lorenz — Wed, 28 Sep 2011 19:25:37 +0000

Do you realize…

…one in two job seekers want to find and engage with companies in social? …80 percent of companies use social media to recruit? …12 percent of job searches are done via mobile devices? …54 percent of job seekers are more likely to apply to your job at your company after they follow you on social media?

Yesterday, CareerBuilder’s Vice President of Corporate Marketing and Branding, Jamie Womack, along with CareerBuilder Area Vice President Andrew Streiter discussed these very findings in the featured webcast, Going Social: How to Leverage Social Media In Your Recruitment Strategy. In addition to these findings, they also gave practical tips for employers on the best ways to leverage emerging media to strengthen employment branding and recruiting efforts, including…

…the latest tools, trends and techniques for attracting top talent …what emerging media are and what they mean for your business …how to integrate emerging media into your current recruitment strategy

Missed the webcast? Download it now at www.careerbuilder.com/GoingSocial.

Keep the conversation going – use #CBGoSocial on Twitter… During the webcast, participants were urged to join in the conversation by following and posting the hashtag #cbgosocial on Twitter! Visit Twitter and search #cbgosocial and put in your own two cents! Related articles: